Publishers are nonetheless very a lot residing within the platform period. However they’re additionally straddling the AI period, with the likes of OpenAI and Perplexity standing in as the subsequent era of platforms for publishers to cope with, because the current Digiday Publishing Summit made clear.
“The AI period goes to problem us in utterly new and other ways,” mentioned Bloomberg Media chief digital officer Julia Beizer.
Throughout closed-door city corridor classes and in interviews with Digiday, publishing executives mentioned the challenges they face, from conventional platforms like Fb and Reddit in addition to these posed by the brand new AI platforms. And from what they needed to say, the strategies for addressing these two units of challenges will not be all that completely different, as coated within the video beneath.
“What now we have to understand is that we are able to’t depend on different platforms to ship us site visitors. We’ve to create that demand loop itself,” mentioned Katie Friedman, chief subscriptions officer at Enterprise Insider.
Watch the video for extra.
This articles is written by : Nermeen Nabil Khear Abdelmalak
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