July 16, 2025 – London, United Kingdom
Over 110 LANDs and 220 avatars go live in the metaverse’s most IP-rich auction to date, all powered by GBM’s win-win protocol.
The Sandbox, the leading social gaming metaverse, is partnering exclusively once again, with GBM Auctions to launch its largest set of auctions for LAND to date.
The drop includes 110 LANDs (including four estates exclusive to this sale) and 220 branded avatars across 22 IPs all distributed via GBM Auctions’ win-win auction protocol.
In a first for The Sandbox, auctions will precede its own platform sale, highlighting a shift in how LAND is brought to market and underscoring GBM’s role as the auction layer for Web 3.0-native asset distribution.
A fairer and more transparent way to buy LAND
Traditional NFT sales often reward speed or capital, using first-come-first-serve mechanics or gas wars.
GBM’s win-win model changes the experience by rewarding every participant rather than just the final buyer. With GBM’s win-win auction model, even outbid participants are rewarded.
Every bid is fully refunded if outbid, comes with an incentive reward based on auction mechanics and contributes to true, on-chain price discovery.
The win-win model flips the typical auction dynamic on its head.
Instead of punishing latecomers or smaller bidders, it turns participation itself into a value-generating act, transforming auctions from winner-takes-all battles into high-engagement, trustless events where every bid matters and every bidder benefits.
Cédric Neumann, NFT sales director of The Sandbox, said,
“We’re thrilled to bring this expanded LAND auction to our community for the training grounds LAND sale through GBM.
“Their win-win auction model offers a new, gamified way for people to enter the ecosystem and build the metaverse with us.”
Hugo McDonaugh, co-founder and CEO of GBM, said,
“This is the biggest LAND and avatar sale we’ve hosted with The Sandbox, and a blueprint for how branded assets should be distributed in the open metaverse.”
What’s in the drop
The auction will feature 80 regular LANDs, 26 premium LANDs and four estates, including three three-by-three plots and one six-by-six estate.
The estates are exclusively available through GBM and not sold on The Sandbox’s platform.
In addition to the LAND, this drop includes 220 avatars from 22 different brands, with 10 avatars per brand available via auction.
Participating IPs include well-known names like Cirque du Soleil, with more to be revealed during the campaign.
Timeline and activation
The Sandbox and GBM kicked off proceedings by co-host a live X Space on July 14, 2025, featuring Cédric Neumann, NFT sales director, PandaPops, stream product owner, and Hugo McDonaugh, co-founder of GBM, who discussed the drop and how the win-win auction model works.
Users can check out the recording of the Spaces here.
The X Space was followed by The Sandbox’s blog post and email campaign to its whole community base.
The auctions officially went live on July 15, 2025, at 7:00 a.m. PST and is running for seven days, closing on July 22.
All auctions are primary listings only. Assets aren’t available through open marketplaces or secondary resale during this campaign.
Why this drop matters
This is the first time The Sandbox is leading with auctions before launching the public sale on its own platform, a shift from its typical sales sequence.
Estates included in this drop are also exclusively available via GBM, making them inaccessible through any other marketplace or channel.
With avatars and LANDs from more than 20 brands, this is one of the most multi-dimensional and IP-rich activations to date.
Powered by GBM’s protocol-native incentive system, the drop ensures every bidder receives value, not just the final winner.
How to join the auction
To view and participate in the auctions, once live, users can visit here.
All auctions will use GBM’s win-win model, ensuring every bid counts, and every participant receives value, even if they’re outbid.
About GBM Auctions
GBM is the auction protocol redefining how value is distributed on-chain. At the heart of GBM is its innovative win-win auction model, which rewards every participant, not just the winner.
This sets a new standard for price discovery and value alignment across Web 3.0. GBM has powered over $200 million in volume and distributed more than $6 million in rewards to date.
About The Sandbox
The Sandbox, a subsidiary of Animoca Brands, is an immersive metaverse platform in which users play, create and monetize unique experiences alongside their favorite brands, IPs and celebrities across gaming, entertainment, music, art and more.
The Sandbox leverages Web 3.0 technologies to fully enable end-user creation and creator economies, disrupting existing platforms by providing both players and creators with true ownership of their assets, creations and rewards as NFTs (non-fungible tokens).
Over 400 partners have joined The Sandbox, including Warner Music Group, Gucci, Ubisoft, Paris Hilton, The Walking Dead, Snoop Dogg, Attack on Titan, Lacoste, Steve Aoki, The Smurfs and many more.
For more information, users can visit the website and follow the regular updates on X, Medium and Discord.
Disclaimer
The GBM token is a utility token for participation in the GBM ecosystem. It is not an investment, security or financial product.
Participation in the GBM IDO does not guarantee profits or returns.
Contact
Jake Scott, head of marketing at GBM Auctions
This content is sponsored and should be regarded as promotional material. Opinions and statements expressed herein are those of the author and do not reflect the opinions of The Daily Hodl. The Daily Hodl is not a subsidiary of or owned by any ICOs, blockchain startups or companies that advertise on our platform. Investors should do their due diligence before making any high-risk investments in any ICOs, blockchain startups or cryptocurrencies. Please be advised that your investments are at your own risk, and any losses you may incur are your responsibility.
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July 16, 2025 – London, United Kingdom Over 110 LANDs and 220 avatars go live in the metaverse’s most IP-rich auction to date, all powered by GBM’s win-win protocol. The Sandbox, the leading social gaming metaverse, is partnering exclusively once again, with GBM Auctions to launch its largest set of auctions for LAND to date.
The post The Sandbox Launches Largest LAND Sale to Date on GBM Auctions appeared first on The Daily Hodl. Press Releases, sponsored
This articles is written by : Nermeen Nabil Khear Abdelmalak
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