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Gamelight, the AI-powered person acquisition platform for cellular video games, has been named the primary rewarded supply globally within the newest AppsFlyer Efficiency Index, reinforcing its place as a number one cellular advertising platform. This prestigious recognition highlights Gamelight’s success throughout a number of genres and geos, together with its speedy growth into Japan and South Korea, the place it additionally ranks among the many prime platforms.
Dominating the Rewarded Consumer Acquisition Panorama
The AppsFlyer Efficiency Index is a extensively recognised commonplace in cellular promoting, rating the best-performing media sources yearly. Based mostly on intensive knowledge evaluation, this newest version highlights Gamelight’s dominance as a rewarded supply. With its superior platform and revolutionary method, Gamelight has reworked rewarded person acquisition (UA) right into a key development driver for recreation publishers throughout the globe.
This shift has led to Gamelight’s rise to the primary spot in rewarded advertising, surpassing many established sources within the trade. Moreover, Gamelight has solidified its standing as one of many prime cellular advertising platforms, recognised for delivering distinctive outcomes throughout numerous classes.
Within the earlier AppsFlyer Efficiency Index, Gamelight was already ranked among the many prime three platforms in a number of classes, demonstrating constant development and affect. This yr, it has not solely excelled within the rewarded house however has additionally achieved #2 rankings throughout all media sources in key verticals and geos, together with Informal gaming in Western Europe, Japan, and South Korea. These accomplishments spotlight Gamelight’s dedication to delivering high-quality person acquisition at scale.
Increasing into Key Markets: Japan & South Korea
Gamelight’s latest growth into Japan and South Korea has resulted in prime rankings throughout each areas. In these vital cellular gaming markets, Gamelight has secured main positions, significantly within the Informal gaming vertical, the place it ranks among the many finest performers.
These achievements display Gamelight’s capability to efficiently adapt its rewarded UA methods to various markets, additional strengthening its presence and affect on a world scale.
“The popularity from AppsFlyer Efficiency Index solidifies Gamelight’s position in reshaping the cellular advertising panorama, and we’re excited to maintain pushing boundaries in rewarded person acquisition.”
Günay Aliyeva, Co-founder Gamelight
The Gamelight Impact: Shaping the Rewarded UA Ecosystem
Since its launch, Gamelight has been a driving drive in elevating rewarded UA from a secondary person acquisition channel to a main focus for recreation publishers. Its revolutionary use of a complicated AI algorithm and knowledge analytics has impressed new corporations to undertake the mannequin, driving a wave of development within the rewarded advertising ecosystem.
Gamelight’s highly effective AI algorithm meticulously analyses person behaviour and preferences, permitting Gamelight to ship extremely focused and efficient campaigns. This AI-powered precision focusing on matches customers with video games they’re probably to get pleasure from, boosting retention charges and maximising lifetime worth (LTV). By prioritising key efficiency indicators (KPIs) like ROAS, LTV, and long-term retention, Gamelight persistently drives excellent outcomes, offering its companions with a aggressive benefit in person acquisition and income development.
The corporate’s affect has been significantly seen in bringing iOS to the forefront of rewarded promoting, increasing its presence throughout platforms and reshaping trade requirements. Beforehand, iOS had a comparatively small presence in rewarded channels. Nevertheless, Gamelight’s impression has shifted the panorama, prompting extra corporations to undertake Gamelight’s product mannequin and implement related methods.
Conclusion: Gamelight on the Forefront of Cellular Advertising and marketing
Gamelight’s recognition within the AppsFlyer Efficiency Index because the primary rewarded supply and as a prime cellular advertising platform highlights its ongoing success and management. The platform’s rise in Japan, South Korea, and throughout Western Europe proves its capability to drive high-quality person acquisition and outperform main opponents.
Because the rewarded UA panorama evolves, Gamelight continues to paved the way, serving to recreation publishers worldwide optimise their campaigns and obtain vital development. This newest achievement within the AppsFlyer Efficiency Index units the stage for continued innovation and success within the cellular gaming trade.
This articles is written by : Nermeen Nabil Khear Abdelmalak
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