The Supreme Court is taking up a case on whether Paramount violated the 1988 Video Privacy Protection Act (VPPA) by disclosing a user’s viewing history to Facebook. The case, Michael Salazar v. Paramount Global, hinges on the law’s definition of the word “consumer.”
Salazar filed a class action against Paramount in 2022, alleging that it “violated the VPPA by disclosing his personally identifiable information to Facebook without consent,” Salazar’s petition to the Supreme Court said. Salazar had signed up for an online newsletter through 247Sports.com, a site owned by Paramount, and had to provide his email address in the process. Salazar then used 247Sports.com to view videos while logged in to his Facebook account.
“As a result, Paramount disclosed his personally identifiable information—including his Facebook ID and which videos he watched—to Facebook,” the petition said. “The disclosures occurred automatically because of the Facebook Pixel Paramount installed on its website. Facebook and Paramount then used this information to create and display targeted advertising, which increased their revenues.”
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This articles is written by : Nermeen Nabil Khear Abdelmalak
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