Coinbase has named Anthony Armstrong, the previous finance chief at Elon Musk’s xAI and X, to its board of directors as competition in the cryptocurrency industry starts shifting from trading volume to control of the technologies behind 24/7 markets.
Now it is much more important to be able to provide the liquidity, settlement, custody, and regulatory mechanisms for trading beyond the conventional hours than to be able to offer individuals the opportunity to buy Bitcoins. Coinbase counts on the fact that Armstrong combines Wall Street deal-making experience with government knowledge and knowledge of working for Elon Musk’s companies will help it compete better.
A board seat, an audit role, and a tenth chair
On September 2, Coinbase made a public announcement of Armstrong’s appointment. According to its SEC filing, the appointment was made effective as of September 1. In his role, Armstrong will also take a place on the Audit and Compliance Committee, and his appointment will increase the company’s number of directors from nine to ten.
The SEC filing additionally disclosed that Anthony Armstrong and Brian Armstrong, Coinbase co-founder and CEO, have no family ties.
Coinbase noted that Anthony has a successful experience of “building things that work at scale, without waste,” which ties his coming onboard with the company’s attention on effective execution.
From Morgan Stanley deal tables to Musk’s balance sheets
Armstrong spent nearly a decade at Morgan Stanley, eventually becoming vice chairman of investment banking after helping lead its global technology M&A business. He later served as a senior adviser at the Department of Government Efficiency before becoming CFO across xAI, X.AI Corp. and X Corp.
In October 2025, Cryptopolitan reported that Armstrong counseled Musk on how to go about acquiring Twitter for $44 billion and that he had a strong working relationship with him. It was also reported that Musk later brought together X with xAI in a deal worth around $113 billion.
This makes Armstrong much more than just a typical governance hire. The future of Coinbase could hinge on acquisitions, partnerships, and integrations across securities, crypto markets and blockchain settlement—areas where his dealmaking background may be especially useful.
Why an efficiency hire, and why now
The new appointment comes as the Coinbase is experiencing weaker financial results along with a sharp drop in the share price. According to The Block, COIN closed with $174.96 on September 2, which is a significant decrease of over 40% in comparison with the previous year.
Coinbase’s report shows that in Q2 the company has suffered a $359.5 million loss on its revenue amounting to $1.2 billion. Subscription and services revenues resulted in $555.1 million whereas the company stated that 88% of total revenues is derived from other operations except Bitcoin spot trading. Quartz mentioned that the company failed to meet the expectations of Wall Street for 3 quarters in a row.
Brian Armstrong summarized the new strategy during the earnings release with these words: Coinbase is “no longer a bet just on the price of Bitcoin.”
The everything exchange, and the race for the rails
Coinbase’s “everything exchange” strategy is steadily blurring the line between a crypto exchange and a broader multi-asset financial platform. It has rolled out U.S. stock and ETF trading and prediction markets while outlining plans around tokenized assets, pre-IPO perpetual futures, unified liquidity and an SEC-registered AI investment adviser, as Cryptopolitan previously reported.
The opportunity is already visible in the numbers. CoinGecko found that TradFi/RWA perpetual trading volume reached $347.17 billion in May 2026, up from just $230 million at the start of 2025. But regulation and market structure may matter as much as product breadth. The World Federation of Exchanges has warned that fragmented tokenized-equity markets could weaken liquidity and price discovery.
Traditional exchanges are moving toward the same territory. Reuters reported that London Stock Exchange Group is partnering with Kraken parent Payward on tokenized UK shares, with xStocks planned for its 24-hour LSE 24 venue in 2027, subject to regulatory approval.
That sharpens Coinbase’s strategic challenge. Winning the 24/7 market may depend less on listing the most assets than on owning the regulated rails that let capital move between them continuously.
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This articles is written by : Nermeen Nabil Khear Abdelmalak
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