TLDR
- Coinbase is the new Presenting Partner of World Team Tennis for its 47th season.
- The exchange will fund the full deal in USDC, a stablecoin backed one-to-one by the U.S. dollar.
- The traditional pre-match coin toss will move from a physical coin to a digital one.
- Matches will air on CNBC, stream free on Fandango, and stream free on YouTube outside the U.S. and Canada.
- The season starts December 1 at Barclays Center in Brooklyn.
Coinbase will pay for its new sports deal with World Team Tennis entirely in USDC, a stablecoin backed one-to-one by the U.S. dollar. The crypto exchange was named the league’s Presenting Partner on Nov. 11, 2026.
The deal covers WTT’s 47th season, which starts December 1 at Barclays Center in Brooklyn. The league announced the partnership in a press release from New York.
How the Deal Is Being Paid
According to the announcement, the USDC payment follows the pattern of Coinbase’s earlier partnership agreements. The release did not include the financial terms of the deal.
USDC is designed to pair the stability of a traditional currency with the speed and openness of a blockchain. Each token is backed by one U.S. dollar.
The two groups described the stablecoin payment as an early sign of plans ahead. They said they will look for new ways to bring technology into both the competition and the fan experience.
Coinbase will also change one of tennis’s oldest habits. Inside the arena, the pre-match coin toss will switch from a physical coin to a digital one, after more than a century of being done the same way.
The exchange said it will open premium in-arena experiences to more fans. It will also help shape how viewers follow the matches from home. Coinbase said the deal deepens its presence in sports.
Where Fans Can Watch
WTT matches will air live on CNBC and stream for free on Fandango. Fans outside the U.S. and Canada can watch live for free on the league’s YouTube channel.
Each broadcast will include real-time technology features built for a digital audience. The league said the goal is to bring viewers closer to the action.
Both sides said they also plan to keep ticket prices accessible. They want the season to reach as many fans as possible.
The partnership links two large groups. The release cited an estimated 1 billion tennis fans worldwide and said about one in four adults in the U.S. and Canada own crypto.
WTT CEO Stephen Amritraj said he has used Coinbase for the past decade. He said the two share values of access, fairness, transparency and trust.
“We’re at the beginning of that path, and we couldn’t ask for a better partner as we begin a new era of World Team Tennis,” Amritraj said.
Coinbase Chief Marketing Officer Cat Ferdon called WTT one of the most exciting leagues to watch right now. She said the two share a mission of widening access, whether to tennis or to economic freedom. She added that the company aims to make the game more interactive for new and existing tennis fans.
WTT was founded in 1974 and introduced mixed-gender team competition to professional tennis. It now runs under new ownership with a primetime format that mixes top-level tennis with entertainment.
Coinbase, listed on the Nasdaq, is building what it calls the Everything Exchange. The platform lets users trade and manage crypto alongside stocks, derivatives and prediction markets.
Tickets and season details are available on the league’s website, wtt.com. The season opens in Brooklyn on December 1.
The post Coinbase to Pay World Team Tennis Sponsorship Entirely in USDC Stablecoin appeared first on Blockonomi.
This articles is written by : Nermeen Nabil Khear Abdelmalak
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