By Nermeen Nabil 
Filling your Shopify store with exceptional products your target audience can’t resist is really only part of what it takes to make it a fantastic success. After all, even the best products don’t sell themselves. You also need savvy Shopify marketing strategies to ensure potential customers can find and navigate your store.
Here’s a closer look at the most important proven strategies every Shopify store owner should master to drive sales and boost conversion rates.
1. Email and SMS Marketing
Email has been around nearly as long as the Internet itself, but it remains one of the most effective ways to reach an audience and keep them engaged over the long haul.
According to recent data, nearly 90 percent of Americans over the age of 15 regularly use email to communicate. Around 99 percent of email users check theirs daily, some up to 20 separate times. That said, email marketing is a very useful way to foster relationships with Shopify customers, advertise key products, and keep audiences engaged.
SMS marketing is another classic marketing technique that remains popular and effective, as the average person always keeps their phone close at hand. The conversational nature of SMS messages makes them great ways to get a customer’s attention, interest them in special deals, request reviews, etc.
Start your next round of email and SMS marketing efforts off on the right foot by implementing strategies like the following:
Use pop-up sign-up forms to grow your mailing list. Offer incentives where appropriate.
Segment your contact lists according to multiple criteria to better personalize your messages and raise engagement rates.
Craft engaging, compelling messages that provide value and encourage the reader to take action.
Leverage automation to deliver trigger messages (like abandoned cart emails and re-engagement texts) to connect with customers at the right times.
Make it easy to opt out of future messages – for example, by clicking “unsubscribe” for emails or texting “STOP” for SMS threads.
Offer sign-up incentives, like coupons and special deals.
2. Search Engine Optimization (SEO)
Search engine optimization (SEO) helps your target audience and ideal customers find your Shopify store by boosting your search engine results page (SERP) rankings. Great SEO helps boost traffic flow and drive sales, especially over the long haul. Here are some key techniques to consider.
Keyword research
Shopify’s built-in keyword research tool helps streamline the process of identifying effective options for your various products and category pages. Use it to identify great options to add to your product names, store name, on-site content, etc.
On-page optimization
Boost your on-page optimization quotient by wisely using keywords in meta descriptions, image alt-tags, URLs, etc. Keep content skimmable and reader-friendly by using subheadings, bullet lists, graphics, and similar features where it makes sense to do so.
Link-building
A well-crafted internal and external link structure helps add value to your content and makes it easier for customers to navigate your store. It’s also fantastic for SEO. Build a catalog of high-quality backlinks to your store to show authority. Use internal links to help add structure and order to your shop.
3. Social Media Marketing
Modern consumers expect to see and engage with the brands they buy from on social media, making a robust social media presence a must when it comes to effective Shopify marketing strategies.
Include a variety of content types to keep audiences engaged and increase interest in your store, including product highlights, behind-the-scenes videos, user-generated content, and more.
Make use of built-in shop features on platforms like Instagram and Facebook to streamline the buying process for interested shoppers.
Actively interact with customers and followers who reach out to your brand, taking care to answer comments and messages quickly and politely.
4. Influencer Partnerships
Influencer partnerships can be powerful ways to reach new audiences, get fresh eyes on your products, and boost sales. Influencers come complete with built-in audiences that trust them to recommend amazing products they’ll love, and the right ones could help make your product a success.
Approach influencers in your niche (or a related one) to partner up with. Leverage tools like Shopify Collabs to help you identify good candidates and facilitate successful ongoing partnerships.
Customize unique offers, gifts, and projects for each influencer partnership.
Set clear goals, keep track of data related to each partnership, and compare the two regularly to measure success.
5. Paid Marketing
Although SEO and other organic approaches to marketing are crucial for playing the long game and growing traffic to your Shopify store over time, eCommerce paid marketing options have their benefits, as well. For example, they’re terrific for generating quick, near-immediate bursts of traffic, making them terrific ways to spread the word about limited-time deals or help get new product launches off the ground.
Key options to consider adding to your marketing approach include:
Pay-per-click search ads (such as Google Ads)
Social media ads
Sponsored posts
6. Content Marketing
Successful Shopify marketing strategies are about more than simply streamlining your store and doing your best to drive traffic via social media, advertising, etc. Content marketing is a powerful, proven way to drive sales, provide value, and grow your audience, so it’s important to include it in your overall strategy.
Create an ongoing content production strategy that serves both your customers and your goals for your shop. Include different types of content (including written in-depth blog posts, how-to guides, video guides, and infographics) to provide shoppers with the information they need to make smart purchase decisions and get more out of the items they buy.
Once you’ve chosen your Shopify marketing strategies of choice and successfully applied them, make good use of Shopify’s integrated analytics options to track your progress and measure results. Use what you learn to fine-tune future marketing efforts accordingly.
Ready to start your next Shopify marketing campaign and connect with your future customers? Get in touch with us at Groove Commerce today, and let us know how we can help!
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Nermeen Nabil Khear