Adobe Max London 2025 live – all the new features coming to Photoshop, Firefly, Premiere Pro and more mark.wilson@futurenet.com (Mark Wilson) | usagoldmines.com

Welcome to our liveblog for Adobe Max London 2025. The ‘creativity conference’, as Adobe calls it, is where top designers and photographers show us how they’re using the company’s latest tools. But it’s also where Adobe reveals the new features it’s bringing to the likes of Photoshop, Firefly, Lightroom and more – and that’s what we’ll be focusing on in this live report direct from the show.

The Adobe Max London 2025 keynote kicks off at 5am ET / 10am BST / 7pm ACT. You can tune onto the livestream on Adobe’s websiteand also see demos from the show floor on the Adobe Live YouTube channel.But we’re also at the show in London and will be bringing you all of the news as it happens here.

Given Adobe has been racing to add AI features to its apps to compete with the likes of ChatGPT, Midjourney and others, we’re expecting that to be a big theme of the London edition of Adobe Max – which is a forerunner of the main Max show in LA that kicks off on October 28.

But there will also likely be a sprinkling on non-AI features and tools for everything from Photoshop to Illustrator – so whichever Creative Cloud app you use, you can follow all of the announcements here with us live from Adobe Max London 2025…

Welcome to Adobe Max London 2025

Good morning from London, where it’s a classic grey April start. We’re outside the Adobe Max London 2025 venue in Greenwich where there’ll be a bit more color in the keynote that kicks off in about 15 minutes.

It’s going to be fascinating to see how Adobe bakes more AI-powered tools into apps like Photoshop, Lightroom, Premiere Pro and Firefly, without incurring the wrath of traditional fans who feel their skills are being sidelined by some of these new tricks.

So if, like me, you’re a longtime Creative Cloud user, it’s going to be essential viewing…

We’re almost ready for kick off

We’ve taken our spot in the Adobe Max London 2025 venue. As predicted, it’s looking a bit more colorful in here than the grey London skies outside.

You can watch the keynote live on the Adobe Max London website,but we’ll be bringing you all of the news and our early reactions here – starting in just a few minutes…

And we’re off

Adobe’s David Wadhwani (Senior VP and general manager of Adobe’s Digital Media business) is now on stage talking about the first Max event in London last year – and the early days of Photoshop.

Interestingly, he’s talking about the early worries that “digital editing would kill creativity”, before Photoshop became mainstream. Definite parallels with AI here…

Jumping forward to Firefly

We’re now talking Adobe Firefly, which is evolving fast – Adobe is calling it the “all-in-one app for ideation” with generative AI.

Adobe has just announced a new Firefly Image Model 4, which seems to be particularly focused on “greater photo realism”.

A demo is showing some impressive, hyper-realistic portrait results, with options to tweak the lighting and more. Some photographers may not be happy with how easy this is becoming, but it looks handy for planning shoots.

Firefly’s video powers are evolving

Adobe’s Kelly Hurlburt is showing off Firefly’s text-to-video powers now – you can start with text or your own sample image.

It’s been trained on Adobe Stock, so is commercially viable in theory. Oh, and Adobe has just mentioned that Firefly is coming to iOS and Android, so to keep an eye out for that “in the next few months”.

Firefly Boards is a new feature

We’re now getting out first look at Firefly Boards, which is out now in public beta.

It’s basically an AI-powered moodboarding tool, where you add some images for inspiration then hit ‘generate’ to see some AI images in a film strip.

A remix feature lets you merge images together and then get a suggested prompt, if you’re not sure what to type. It’s collaborative too, so co-workers can chuck their ideas onto the same board. Very cool.