By Nermeen Nabil Khear 
After 14 years of trying and failing to gain a smartphone foothold, Amazon has announced it will discontinue its app store. Anyone who has content in Amazon’s store will be able to access it for now, but all bets are off beginning on August 20, 2025. As part of the pull-back, the company is also discontinuing the Amazon Coins digital currency.
The Amazon Appstore made waves when it launched in 2011, offering an alternative to what at the time was known as the Android Market. Amazon even scored some early exclusives and gave away a plethora of premium content and Coins to anyone willing to do the legwork of installing the storefront on their Android phone.
That level of attention didn’t last, though, and the Appstore today has hardly evolved from its humble beginnings, lacking most of the content and features people have come to expect from a mobile app store. If you want to check out the store on your phone before it goes away, you’ll have to sideload the client by downloading an APK from Amazon. This process isn’t hard, but it proved to be a significant barrier to entry for getting people into the Amazon ecosystem.
This articles is written by : Nermeen Nabil Khear Abdelmalak
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