Selling on Amazon in Europe still offers huge growth potential—but Amazon VAT services are no longer there to “take care of VAT in the background”. Since the end of 2024, the old “VAT Services on Amazon” subscription has been discontinued, and Amazon no longer provides a built-in VAT registration and filing service for EU and UK markets.
For many sellers, this raises an urgent question: how do you keep your Amazon VAT compliance under control now that Amazon’s own VAT services are gone?
In this guide, we explain what changed, what it means for your day-to-day business, how to stay compliant in Germany, the EU and the UK—and how hellotax can help you build a safer, independent VAT setup that doesn’t depend on Amazon’s internal programmes.
1. Amazon VAT Services Ended – What Changed?
For several years, Amazon offered a programme often referred to as “VAT Services on Amazon”. Through this, sellers could:
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Apply for VAT registrations in multiple EU countries
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Receive help with periodic VAT filings
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Connect their Amazon sales data to partner tax firms via Seller Central
In late 2024, Amazon announced that the VAT Services on Amazon programme would be fully discontinued as of 31 October 2024, ending its collaborations with external tax agents under that umbrella.
Since then:
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New sellers cannot sign up to Amazon VAT services
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Existing subscribers had to transition to another provider
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Amazon focuses more on tools (reports, transaction data, VAT calculation services in some regions) rather than full VAT compliance handling
The core VAT rules for sellers have not changed—only Amazon’s internal service.
2. What Were Amazon VAT Services and Who Used Them?
Amazon VAT services were especially popular among:
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Pan-EU and CEE FBA sellers with stock in multiple EU countries
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Non-EU sellers (US, UK, China, etc.) who needed help with multi-country VAT registration
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Smaller brands who preferred a single place (Seller Central) to manage VAT subscriptions
The idea was simple:
“I sell on Amazon. Amazon connects me to a tax partner. VAT is handled from inside my account.”
With the end of Amazon VAT services, this “one-portal” feeling is gone. Sellers now need a separate VAT compliance solution outside of Amazon, even though Amazon still provides key data (transaction reports, invoice data, etc.).
3. Timeline: When Amazon VAT Services Ended
To give context for your planning:
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Early–mid 2024: Sellers received notices in Seller Central and via email that VAT Services on Amazon would be ending and they should transition to another solution before the deadline.
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31 October 2024: The programme was officially discontinued. Tax agents providing services under the Amazon umbrella stopped receiving new work via that channel.
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2025–2026: Amazon continues to enforce VAT rules (e.g. requiring valid VAT IDs for FBA/storage countries) but expects sellers to manage registrations and filings independently.
If you were using Amazon VAT services and haven’t fully migrated, there is a risk that some countries or periods are no longer covered.
4. What This Means for Your Amazon VAT Compliance
The shutdown of Amazon VAT services mainly affects how you manage VAT—not whether you have to.
You still need to:
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Register for VAT in every country where you store goods (e.g. Germany, Poland, France, Italy, Spain)
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File local VAT returns in those countries
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Use OSS/IOSS where appropriate for cross-border B2C sales within the EU
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Keep audit-ready records, invoices and transaction data
What you lost with the end of Amazon VAT services:
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A central subscription inside Seller Central
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A pre-packaged relationship between Amazon and a small group of tax agents
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The perception that “Amazon is taking care of VAT for me”
What you keep:
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Access to Amazon transaction and invoice data
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Amazon’s existing tools for reporting and, in some regions, VAT calculation
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The obligation to keep Amazon VAT compliance fully up-to-date
For Amazon’s current guidance on tax obligations for sellers, see Amazon’s official help pages on VAT and tax calculation settings in Seller Central.
5. Key Risks If You Do Nothing Now
If you previously relied on Amazon VAT services and have not properly replaced them, you may face:
1. Gaps in VAT registrations
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Some countries may never have been registered again after the service ended
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New FBA storage locations may have created new local VAT obligations that no one picked up
2. Missed VAT filings and OSS returns
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Periods after late 2024 might be missing local returns or OSS filings
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This can lead to late-filing penalties, interest and increased audit risk in countries like Germany, Spain, Italy or France
3. Marketplace and account health issues
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If a tax authority revokes or flags a VAT number, Amazon can:
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Request updated VAT details
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Block listings in certain countries
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In severe cases, suspend your account until the issue is resolved
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4. Higher long-term costs
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Fixing historical non-compliance (back-filings, corrections, audits) is almost always more expensive than maintaining a stable Amazon VAT compliance setup from the start.
If you want to see how these risks play out in practice across different EU countries, take a look at our in-depth guide on EU VAT penalties for online sellers. It explains the most common fines, late-filing surcharges and audit triggers that can arise when Amazon VAT compliance is neglected, and shows why fixing gaps early is always cheaper and safer than waiting for a tax office letter.
Book a free consultation
Our VAT experts are happy to help you. Book a free consultation today!
6. Amazon VAT Compliance Without Amazon’s Service: Your Options
Now that Amazon VAT services are gone, sellers usually choose one of three paths:
a) Build your own internal VAT process
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Hire in-house finance staff
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Work directly with local accountants in each country
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Build your own VAT spreadsheets and deadline calendars
This gives control, but is complex and time-consuming once you sell in more than 2–3 countries.
b) Work with a specialist VAT partner
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Use a single provider (like hellotax) for registrations, filings and ongoing monitoring
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Connect your Amazon accounts and other channels
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Get one main point of contact for multi-country EU and UK VAT
This is usually the most efficient route for growing Amazon sellers.
c) Combine tools + local advisors
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Use software for data collection and standard reports
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Let local tax advisors handle filings per country
This can work for specific setups, but you are responsible for coordinating everything.
7. Checklist: How to Replace Amazon VAT Services Safely
Use this quick checklist to make sure you’ve fully migrated away from Amazon VAT services:
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List all countries where you have (or had) VAT registration via Amazon
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Germany, France, Italy, Spain, Poland, Czech Republic, UK, others
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Confirm current registration status
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Are all VAT numbers still valid?
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Do the tax offices have your correct address and contact details?
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Check your FBA footprint
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In which countries does Amazon currently store your inventory?
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Do you have VAT registration in each of those storage countries?
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Review filings since November 2024
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Are there any months/quarters with no VAT return filed where you are registered?
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Is OSS still being filed correctly from your main EU country?
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Centralise your tax letters
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Make sure letters from German, Italian, Spanish, French, Polish tax offices etc. are not being missed
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Translate and respond to any reminders or penalty notices promptly
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Choose and implement a replacement solution
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Decide whether you want an in-house approach or a specialist partner
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Connect your Amazon accounts and start reconciliations early to spot issues
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If you’re still deciding which setup is best for your business, our article on comparing Amazon VAT service providers walks through the main options on the market, what to look for in terms of pricing, support, marketplace integrations and risk coverage, and how to avoid common pitfalls when switching away from Amazon’s own VAT solution.
8. How hellotax Supports Amazon VAT Compliance in Europe
At hellotax, we specialise in Amazon VAT compliance and multi-country VAT for online sellers. Instead of relying on a marketplace-owned programme that can be shut down, you work with a dedicated VAT partner whose only job is to keep you compliant.
With hellotax, you get:
1. VAT registrations across Europe and the UK
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VAT registration in Germany, France, Italy, Spain, Poland, Czech Republic and more
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Support with OSS / IOSS where relevant
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Ongoing monitoring of where your FBA stock creates new obligations
2. Automated VAT filings for Amazon sellers
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Direct integration with Amazon (and other platforms like Shopify, eBay, etc.)
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Automated data collection and classification per country
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Preparation and submission of local VAT returns and OSS returns
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Clear dashboards showing what has been filed and when your next deadlines are
3. Local support and letters from tax offices
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We help handle tax authority letters, audits and queries
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Where needed, we coordinate with local tax advisors or act as your fiscal representative in countries that require it
Want a stable replacement for Amazon VAT services?
Book a free consultation with hellotax and let a VAT specialist review your Amazon footprint, current registrations and filing status in all relevant countries.
Book a free consultation
Our VAT experts are happy to help you. Book a free consultation today!
9. FAQs: Amazon VAT Services and Your Obligations
Is Amazon still offering VAT Services on Amazon?
No. The original VAT Services on Amazon programme was discontinued on 31 October 2024. Amazon no longer provides a built-in, subscription-based VAT compliance service. You must now manage VAT registrations and filings independently or via an external partner.
If Amazon VAT services ended, do my VAT obligations disappear?
No. Ending Amazon VAT services does not change VAT law. If you store goods in EU or UK warehouses, or exceed thresholds, you still need to register for VAT and file returns in each relevant country, regardless of what Amazon offers.
Can Amazon help me calculate VAT at checkout?
In some regions, Amazon still provides VAT calculation and invoicing tools, but these only help with how much VAT to charge on a sale. They do not replace the need to register, file local returns, submit OSS returns or respond to tax authorities.
What if I did nothing after Amazon VAT services ended?
If you simply let the programme end without replacing it, there may now be missing VAT returns, unpaid VAT and outdated registrations. This can lead to penalties and account risk. It’s important to review your situation and regularise past periods as soon as possible.
How can hellotax replace Amazon’s old VAT service for me?
hellotax connects to your Amazon accounts, maps your FBA storage locations, and then handles registrations, filings and ongoing monitoring across Germany, the EU and the UK. Where Amazon VAT services used to sit inside Seller Central, hellotax becomes your independent VAT layer—so even if Amazon changes its tools again, your compliance setup stays stable.
10. Key Takeaway & Next Steps
The end of Amazon VAT services means one thing: Amazon VAT compliance is now fully your responsibility. But it doesn’t have to be overwhelming.
If you:
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Review where you’re registered
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Confirm where your stock is stored
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Close any gaps in filings
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And partner with a dedicated VAT provider
…you can continue scaling across Europe without fearing the next email from a tax office.
Ready to move beyond Amazon VAT services and build a future-proof VAT setup?
Get in touch with hellotax today for a free consultation and let our team design a VAT strategy tailored to your Amazon business—so you can focus on sales, not spreadsheets.
Book a free consultation
Our VAT experts are happy to help you. Book a free consultation today!
The post Amazon VAT Services Ended: What Sellers Do Now appeared first on Hellotax Blog.
This articles is written by : Nermeen Nabil Khear Abdelmalak
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