Nowadays, everyone knows you can tack on a solid half hour to any movie runtime whenever you go to the theater. If a movie says it will start at 7 pm, we know there will be at least half an hour of trailers before the opening credits roll. And, in a way, we can accept that. Movie trailers and movies are inextricably linked, and seeing the movies that will soon come our way when we’re seated in the theater makes sense Even though we wish there were fewer of them. But soon, this real estate is about to expand in time and contain commercials for more things that aren’t movies. AMC Theaters has revealed it will add EVEN more commercials to its pre-movie lineups, and these ads won’t be just trailers anymore. Get ready, Coke, you’re about to have some commercial competition at the theater.
Here’s what we know.
Starting on July 1, AMC will add a “platinum spot” to its pre-movie commercials, incorporating additional advertising alongside the traditional bevvy of film trailers that run before a movie. AMC shares, “While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five years without any direct impact to their attendance. This is a strong indication that this NCM pre-show initiative does not negatively influence moviegoing habits.” Note: NCM is the in-theater advertising company that facilitates non-trailer ads before movies.
While there may not be a negative impact on moviegoing habits as companies like AMC add more commercials to their movie screenings, the question about a negative impact on the moviegoing experience is a vital and viable one. As mentioned, seeing ads for movie trailers and potentially for products, like Coke, that you might be able to enjoy at the theater makes some sense. But turning the theater into yet another landscape to barrage users with ads is really a depressing thought.
Users aren’t changing their habits because there is little choice available to them. Across all industries, the user experience is being deprioritized in favor of a desperate hunger to squeeze every possible ad dollar out of them. We’ve seen it on streaming. And now we’re seeing it at the movie theater. However, AMC notes that adding more commercials and ads is helping to drive other projects, which are in favor of the consumer.
The company shares in a statement. “Our participation delivers us vital revenue as we continue on our recovery path and allows us to continue offering significant value on ticket prices through initiatives like Discount Tuesday, 20 percent off matinee pricing, and the upcoming 50 percent off Wednesday ticketing program.”
Companies always claim that these kinds of changes are for the good of the fan, and for the sake of the things they enjoy. Whether that’s true or not is hard to suss out. But the fact of the matter is that more ads and commercials are coming to AMC Theaters before their movies. So we guess you’d better pencil in 45 extra minutes of runtime from now on.
The post AMC Theaters Will Run EVEN MORE Commercials Before Its Movies Start appeared first on Nerdist.
This articles is written by : Nermeen Nabil Khear Abdelmalak
All rights reserved to : USAGOLDMIES . www.usagoldmines.com
You can Enjoy surfing our website categories and read more content in many fields you may like .
Why USAGoldMines ?
USAGoldMines is a comprehensive website offering the latest in financial, crypto, and technical news. With specialized sections for each category, it provides readers with up-to-date market insights, investment trends, and technological advancements, making it a valuable resource for investors and enthusiasts in the fast-paced financial world.