By Nermeen Nabil Khear 
Modern marketing strategies must include sales emails, but sending them immediately can significantly increase your chances of success. The timing of your email affects whether it is read, opened, or just ignored.
This post will discuss when it’s best to send sales emails, why it matters, and how different kinds of emails can benefit from different timing approaches. You’ll know how to increase email campaign engagement when it’s all through.
General Best Times for Sending Sales Emails
According to studies, sending sales emails is more successful at certain times of the day. The results of recent research suggest that:
- Late mornings are usually the most productive, starting around 10 or 11 a.m. People are more accustomed to their workdays at this point and are more likely to check their emails.
- Early afternoons (1–3 p.m.) can also result in high participation as individuals return from lunch and get back to their work.
- On midweek days, the highest open rates are mainly on Tuesday, Wednesday, and Thursday, with Tuesday frequently leading the way.
Remember that although these broad guidelines are helpful, the actions of your target audience and market trends may impact the outcomes. Testing is essential; we’ll talk about it later.
Why Does Email Timing Matter
Timing is critical since it affects your open and click-through rates. If an email comes when users are too busy or distracted, it may get disregarded or end up in the trash.
On the other hand, sending an email at the proper time enhances the odds of engagement. Here are some reasons why email timeliness matters:
- Competition: Your recipients receive dozens or perhaps hundreds of emails daily. Sending yours at the optimal time provides it a better chance of standing out.
- Attention span: People are more inclined to engage with emails when they have time to focus. Emails sent during inappropriate times may be disregarded or forgotten.
- Conversions: The purpose of sales emails is to convert. Sending them when recipients are most responsive can enhance your conversion rate.
Best Time to Send Email by Type
Different sorts of emails serve other goals; timing can be vital in maximizing their impact. Let’s examine when various kinds of sales emails work well.
1. Newsletter
A newsletter is a regularly distributed publication that provides subscribers with updates, news, and curated content related to a specific topic or organization. Important news and updates are usually summarized in newsletters. Midweek is the ideal time to deliver newsletters, especially Tuesday or Thursday morning at approximately 10 a.m. People are most open to non-urgent content during these hours.
2. Mass Emails
Mass emails are communications sent to a large group of recipients simultaneously, usually for promotional purposes. These emails often contain marketing messages, announcements, or general information and are designed to reach a wide audience. Mass emails are most effective in the early afternoons on Tuesdays or Wednesdays, when they are sent to promote general campaigns or offers. When folks return from lunch and have time to check their emails, aim for around 1 PM.
3. Promotional emails
Promotional emails are targeted messages aimed at driving sales or engagement by offering discounts, special deals, or highlighting new products. They are designed to entice recipients to take immediate action, such as making a purchase or signing up for an event.
Email promotions are most effective on weekends or weekday evenings because they should stand out. When promos are sent out on Saturday mornings or Thursday afternoons, people are more likely to interact with them since they are either finishing up or preparing for the weekend.
4. Transactional Emails
Transactional emails are automated messages triggered by specific actions taken by a user, such as a purchase confirmation, password reset, or subscription welcome. They provide essential information related to the transaction and are typically expected and timely.
Timing for transactional emails is typically automatic because they are sent in response to specified activities (such as a purchase or subscription). But make sure they’re supplied as soon as possible to preserve client happiness and confidence.
5. Welcome Emails
Welcome emails are sent to new subscribers or customers shortly after they sign up or make their first interaction with a brand. These emails aim to introduce the brand, set expectations, and establish a positive first impression.
Welcome emails ought to be sent soon after a user registers or interacts with your offering. Time is of the essence with these communications, and any delays might negatively impact the recipient’s first impression of your company.
6. Email Follow-ups
Email follow-ups are messages sent to recipients who have not responded to previous emails. They serve to remind, encourage engagement, or prompt a response, often sent within a few days of the initial outreach.
Email follow-ups are essential but challenging. If your initial email still needs to be answered, follow up within 48 hours, preferably between 9 and 11 a.m. It would be best to send out a second follow-up 3-5 days later, ideally on a different weekday.
7. Cold Emails
Cold emails are unsolicited messages sent to potential customers or leads who have had no prior interaction with the sender. The goal is to initiate a conversation, build a relationship, or pitch a product or service, often requiring careful crafting to capture interest.
Since cold emails aim to start discussions, timing is crucial. Midweek mornings (Tuesday through Thursday) are ideal, especially from 8–10 AM. It is more likely that the recipient will have the mental capacity to read and reply if you send during these hours.
Best Time to Send Email Blast by Weekday
Email blasts have different effects on different workdays. Below is a summary of the best times to send mass emails:
- Monday: This is not the best strategy for most email blasts because recipients are still checking their inboxes after the weekend.
- Tuesday: One of the most significant times of day to send emails, especially between 10 and 2 p.m. At this point in the workweek, the recipients are focused.
- Wednesday: Wednesday offers ideal emailing hours between 10 a.m. and 1 p.m., just like Tuesday does.
- Thursday: This is another fantastic day for email blasts, particularly from 2 to 4 p.m. and 9 to 11 a.m.
- Friday: Engagement begins to decline as the weekend draws near. Try to reach recipients in the late morning before they become disinterested.
- Saturday: Sending emails in the morning can be effective on this hit-or-miss day, particularly for promotional content.
- Sunday: Avoid sending emails on Sundays if you don’t have time-sensitive material or a highly targeted audience.
Focus on Testing Which Time Works Best for You
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Although evidence supports these recommendations, each audience is unique. It is crucial to carry out A/B testing to ascertain the optimal hours for your particular list. Here’s how to do tests well:
- Segment your audience: Divide your email list into smaller groups according to job title, location, or historical performance.
- Test different times: Send emails to each segment on different days and times and monitor open and click-through rates.
- Analyze the data: Seek out engagement patterns. Do some segments, for instance, react better to emails sent in the late afternoon or early morning?
- Repeat regularly: It’s critical to do periodic testing because audience preferences fluctuate.
Utilizing resources like the best tools for LinkedIn automation can improve audience targeting and expedite your testing process.
The Bottom Line
The timing of your sales emails may determine the effectiveness of your campaign. While there are broad recommendations for when to send certain kinds of emails, the secret is to test and optimize depending on your target audience.
You may dramatically boost engagement and conversions by experimenting with different schedules, reviewing data, and remaining flexible.
The ultimate goal of your email strategy should be to produce timely, relevant material that appeals to your subscribers. Sending emails at the optimal time for your audience to respond can maximize response and success.
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This articles is written by : Nermeen Nabil Khear Abdelmalak
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