CD Projekt wants to be more careful about marketing after, you know, everything that happened with Cyberpunk 2077 Hallie Frederick | usagoldmines.com

It would shock nobody that CD Projekt has been considering lengthy and arduous about how to not repeat the errors of Cyberpunk 2077 with its upcoming Witcher sport, at present codenamed Undertaking Polaris. Chatting with Eurogamer, joint CEO of CD Projekt Michał Nowakowski stated a part of that was being “smarter in how we wish to announce and kick off advertising campaigns” sooner or later.

“To be trustworthy,” he stated, “once we have been kicking off the advertising marketing campaign formally with pre-orders, which was the Keanu on stage [moment, at E3 in June 2019], the plan was really to launch roughly one yr later. It simply did not actually work. So we did not actually plan for like a two-year marketing campaign, and I nonetheless suppose that one yr would actually be high quality [in terms of] time for a promotional marketing campaign of that sport.”

Whereas the corporate has stated The Witcher 4 is now in full manufacturing, it will not be revealing way more about it in a rush, having discovered to “announce the date once you’re like actually, actually positive of it. And now I believe we’ve a lot better instruments to make certain of that date, which we—on a smaller scale—proved to ourselves with Phantom Liberty.”

Cyberpunk 2077’s well-received enlargement had a launch date that allowed for six months’ value of selling. Nowakowski stated that, “for a brand new sport, we might nonetheless count on a barely longer—however not two-year—lasting marketing campaign”.

That stated, CD Projekt will not be utterly silent on The Witcher 4 till its launch date is introduced. It simply will not be the full-on blitz of trailers and demonstrations we noticed earlier than Cyberpunk 2088. “As a result of the advertising marketing campaign,” Nowakowski clarified, “barely earlier earlier than the launch of the sport, that is completely different than the precise, say, ‘mass assault’. Mass assault is once you announce the date, you begin gathering the pre-orders and it truly is that race from that time, that second, to the second you launch the sport.”

So between now and at any time when CD Projekt is able to announce a launch date for The Witcher 4, count on the occasional gentle dusting of promotion reasonably than a full-blown storm. As Nowakowski places it, “we wish to drop the crumbs right here and there so that folks—and the media as nicely—can, you realize, decide up on it and take a look at to determine what it’s we’re attempting to say this time.”