By Nermeen Nabil Khear 
This new partnership, paid entirely in USDC, marks a significant step for the cryptocurrency exchange. It also takes on rival Crypto.com, which has had a longstanding partnership with Formula One.
The value of the deal wasn’t disclosed. However, Coinbase is racing ahead with its ambitions to be a key player.
Coinbase Sponsors Aston Martin F1, Debuts on AMR25
The deal kicks off just as Aston Martin’s AMR25 racing car made its debut on February 12. While the full look of the car won’t be revealed until February 18, one thing is already clear: the Coinbase logo will be prominently displayed on the rear wing of the AMR25. The logos will also appear on the racing suits of drivers Fernando Alonso and Lance Stroll, helping to further cement Coinbase’s presence on the global stage.
As part of the partnership, Aston Martin Aramco will explore new ways to engage fans, possibly through on-chain experiences. The press release hints at the use of Base, Coinbase’s Ethereum Layer 2 network, to bring innovative fan engagement tools to the forefront.
This will be a season to remember.
See you at the track @AstonMartinF1. pic.twitter.com/0egkFZ0WxE
— Coinbase
(@coinbase) February 14, 2025
Coinbase’s sponsorship is particularly noteworthy as it comes at the expense of Crypto.com, which has been a Formula One partner since 2021. Recently, Crypto.com extended its deal with F1 through 2030, making it one of the sport’s longest-standing sponsors.
More About Coinbase
In 2024, the company reported $6.6B in total revenue and $2.6B in net income, with a positive adjusted EBITDA of $3.3 billion. Q4-2024 saw $2.3B in revenue and $1.3 billion in net income, with the highest adjusted EBITDA at $1.3B. Trusted by institutions with $220 billion in assets, institutional trading volume grew 128%.
Our Q4 and FY 2024 financial results are now live. pic.twitter.com/R5LuW7pwI9
— Coinbase
Base, the #1 L2, increased assets by 89% to more than $14 billion. Supported 2.1 million crypto advocates, with 80%+ pro-crypto candidates winning. USDC grew 22% in market cap and 225% in payments. Added 92 new assets, doubled customer balances, and expanded in Canada, Brazil, and Singapore.
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The post Coinbase Partners with Aston Martin F1 in USDC-Paid Deal appeared first on Altcoin Buzz.
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This articles is written by : Nermeen Nabil Khear Abdelmalak
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