Crypto had quite a rollercoaster of a year, and the market saw a seismic shift in sentiment. What was once a fringe interest, dismissed by mainstream financial experts and government regulators, is now a central topic in investment circles and Washington, D.C. policy discussions.
The digital asset market, led by Bitcoin, has clearly reached new heights and has garnered interest from retail and, most importantly, institutional investors. The landscape of crypto investment is almost completely different from what was seen in the last 5 years, and the momentum looks very sustainable.
Bitcoin at $100,000: Once a dream, now a nightmare scenario
Bitcoin’s meteoric rise in 2024 is undoubtedly the highlight of the year. Bitcoin’s price surged by about 120% since the beginning of the year, but it crossed the $100,000 mark for the first time in November.
BTC/USDT price chart for the year 2024. Source: TradingView
The price uptick came on the back of several catalysts, including the presidential election and the growing acceptance of crypto in traditional financial systems. As of December, Bitcoin’s market capitalization ballooned by nearly $1.7 trillion, per Coingecko data.
Analysts, including Bitwise’s Matt Hougan, predict Bitcoin could top $200,000 before the end of 2025, with more institutional investments expected as the market matures.
The arrival of Bitcoin ETFs in January 2024 was a huge turning point for the crypto. The approval of these financial instruments allowed retail investors to gain exposure to Bitcoin without directly owning it, essentially democratizing access to the asset.
BlackRock CEO Larry Fink, once a vocal skeptic of crypto, now recommends that investors allocate up to 2% of their portfolios to Bitcoin. BlackRock’s Bitcoin ETF, IBIT, became the fastest-growing ETF in history. As of mid-December, the 11 Bitcoin ETFs launched in the US had amassed $100 billion in assets.
A pro-crypto US administration
Analysts believe the election of Donald Trump, a self-identified pro-crypto candidate, and the “Red Wave” that saw Republicans take the majority number of seats in Congress, paved the way for the current market bull run.
Trump’s campaign and subsequent victory resonated with crypto enthusiasts, especially those advocating for fewer regulations and clearer laws. The President-elect has made it clear that his administration will be friendly to the crypto industry. He has followed through on his pledge to fire SEC Chair Gary Gensler, who was seen as an obstacle to crypto innovation, replacing him with Paul Atkins, a crypto advocate.
Since then, Trump has proposed the creation of a “strategic national Bitcoin reserve,” but we aren’t certain it will come true. Many of his appointees, including venture capitalist David Sacks, have the deepest ties to the crypto space. With that, blockchain now has a strong voice in Washington and Wall Street.
While it remains to be seen exactly how far the new administration will push pro-crypto legislation, the signals are clear: crypto will have strong support at the highest levels of government.
Institutionalization of crypto: ETFs, liquid staking, and the role of Big Money
Spot crypto ETFs have made it possible to do what we once dreamed about; traditional investors can now enter the market without having to deal with the complexities of directly purchasing and holding digital assets.
“You had folks who would have been allocating to Bitcoin, but because there was no traditionally trusted, easy, efficient way to do it for their circumstances, they weren’t in it,” BlackRock’s Robbie Mitchnick said in an interview with Yahoo Finance. “And then the ETFs changed that.”
Meanwhile, the growth of decentralized finance (defi) has been complemented by innovations such as liquid staking, which allows institutional investors to stake assets without locking them up for extended periods.
Liquid staking protocols like Lido and EigenLayer have come up with innovative strategies to maximize capital efficiency while offering staking rewards. They have opened up additional opportunities for institutions to engage with digital assets more intimately.
Pro-crypto legislation and the road ahead
While the regulatory landscape is still in its infancy, 2024 has seen positive steps toward an imperative basis of regulation: the path to clarity. According to industry insiders, these changes could have a much larger impact on altcoins than Bitcoin, which already benefits from a more defined regulatory framework.
The upcoming changes to the regulatory environment, which will see Paul Atkins take charge of the US SEC, could usher in a new wave of innovation, with entrepreneurs leveraging blockchain and tokenization technologies to build meaningful, value-added businesses.
However, there are still hurdles to overcome. Many traditional financial institutions, like Goldman Sachs, remain cautious about crypto. For them, the stumbling block remains the ongoing uncertainty around regulatory frameworks.
“Everyone’s speculating as to how that regulatory framework will evolve, but it’s still unclear how the regulatory framework is going to evolve,” David Solomon, Goldman Sachs CEO, remarked at a Reuters conference.
Despite the fears from traditional financial institutions, the optimism surrounding crypto has never been higher, especially in light of the incoming administration’s apparent support.
A year of growth and innovation
Looking ahead to 2025, the prospects for the digital asset industry are brighter than ever. With a pro-crypto administration and regulatory clarity on the horizon, the space is poised for continued growth. The increasing adoption of Bitcoin and Ethereum ETFs, alongside growing institutional investment in defi and altcoins, sets the stage for a strong year.
2024 was the year that laid the foundation for the crypto revolution, but 2025 will likely be the year when the industry truly matures. Capital flow into the space is increasing, and new innovations are emerging at an accelerating pace.
For digital asset enthusiasts and investors alike, the future looks incredibly promising. If increased clarity, a supportive political environment, and rapid institutional adoption become a reality, the digital asset market could change for the better.
This articles is written by : Nermeen Nabil Khear Abdelmalak
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By Nermeen Nabil Khear 
