Last week, I attended a film festival dedicated to shorts made using generative AI. Dubbed AIFF 2025, it was an event precariously balancing between two different worlds.
The festival was hosted by Runway, a company that produces models and tools for generating images and videos. In panels and press briefings, a curated list of industry professionals made the case for Hollywood to embrace AI tools. In private meetings with industry professionals, I gained a strong sense that there is already a widening philosophical divide within the film and television business.
I also interviewed Runway CEO Cristóbal Valenzuela about the tightrope he walks as he pitches his products to an industry that has deeply divided feelings about what role AI will have in its future.
This articles is written by : Nermeen Nabil Khear Abdelmalak
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