Frammer AI and Beauté Secrets Raise Early-Stage Funding | usagoldmines.com

Media SaaS Platform Frammer AI Raises USD 2 Mn Seed Spherical Led by Lumikai

Frammer AI, a media SaaS platform, has raised USD 2 million in a seed spherical led by enterprise capital agency Lumikai. Based by former NDTV executives Suparna Singh, Kawaljit Singh Bedi, and Arijit Chatterjee, the Delhi-based firm affords an AI-powered studio designed to assist enterprises convert long-form content material into partaking, monetisable movies.

The funds can be used to increase into sports activities and leisure, strengthen Frammer’s tech workforce, and improve knowledge coaching in key areas.

Suparna Singh, CEO and Co-founder of Frammer AI, stated, “The necessity for and curiosity in short-form video has by no means been greater. We’re thrilled to listen to from purchasers that Frammer is creating bigger audiences for them by utilising all their video to its fullest potential. We have used all our expertise and information to coach Frammer to ship essentially the most correct outcomes for advanced content material, and it is gratifying to see very efficient outcomes.”

Frammer AI makes use of superior AI know-how to streamline video creation, turning 30-minute movies into 35 short-form packages inside minutes. The platform additionally gives transcripts and captions and robotically selects essentially the most partaking segments for social media platforms like Instagram Reels and YouTube Shorts.

Frammer is tailor-made for Indian languages and mixed-language recognition, coaching fashions to detect individuals, faces, logos, and different visible parts. It has attracted main purchasers, together with The India As we speak Group, Zee Information, and ACKO Insurance coverage, and is the AI content material accomplice for US-based Brightcove.

It at the moment works with all content material groups at India As we speak, with 70% of their content material, together with prime-time programming, processed on Frammer. Their Reside Cutter characteristic permits them to clip dwell streams and publish throughout a number of platforms concurrently, says Chatterjee.

The corporate was just lately named the AI content material accomplice for Brightcove, a US-listed agency that gives streaming providers to publishers.

Beauté Secrets and techniques Secures INR 1.6 Cr from Velocity to Develop Product Line and Fast Commerce Presence

Beauté Secrets and techniques, a Gurgaon-based magnificence instruments model, has secured INR 1.6 crore in funding from Velocity, a financing platform supported by Peter Thiel’s Valar Ventures.

The recent capital will gas the model’s growth on fast commerce platforms and allow the addition of recent merchandise to its lineup.

Based in 2010 by Harnika Aneja, Beauté Secrets and techniques affords a variety of magnificence instruments, spanning three classes: primary, important, and premium. Its product portfolio contains manicure/pedicure kits, tweezers, cuticle trimmers, foot scrubbers, hair brushes, and extra. The model’s distinctive mixture of aesthetics, performance, and affordability appeals strongly to Gen Z customers.

Beauté Secrets and techniques has achieved spectacular development, having served over 4 million clients throughout India, with a 3x development charge.

“Our deal with creating travel-friendly, sturdy, and chic magnificence instruments has resonated with customers searching for high quality merchandise with out breaking the financial institution,” stated Harika Aneja, Co-founder of Beauté Secrets and techniques. “By sustaining cheap pricing whereas guaranteeing sturdiness and precision in our instruments, we have efficiently met the numerous wants of our clientele and established Beauté Secrets and techniques as a trusted model within the magnificence instruments market.”

The corporate can be poised to introduce progressive magnificence instruments that cater to pure magnificence routines, bringing merchandise unseen within the Indian market.

Atul Khichariya, Co-founder and COO of Velocity, added, “Our financing helps manufacturers like Beauté Secrets and techniques meet the elevated demand throughout festive seasons, enabling them to maximise their potential and success.”