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January 26, 2026

I created an AI-generated Manchester City jersey and now fans can do the same in a global contest – will Erling Haaland wear your design? Gaylord Contreras | usagoldmines.com

It’s each soccer fan’s dream to play an element on the pitch, and due to a brand new collaboration between Puma and Manchester Metropolis, they lastly can. A brand new competitors lets followers of the Premier League champions use Puma’s AI Creator software to design their very personal soccer jersey, with one fortunate winner’s creation set to be become the group’s 2026/27 third package.

I used to be fortunate sufficient to get some hands-on time with the software program at Man Metropolis’s Etihad Stadium, and take a look at my hand at changing into a sports activities clothier forward of its launch at present – and my expertise has given me an perception into how AI can deliver communities collectively to gasoline creativity.

So what’s the competitors?

Puma AI Creator

(Picture credit score: Manchester Metropolis / Puma)

The Puma AI Creator is a first-of-its-kind kit-design platform that the sportswear model has developed specifically for the competitors. The profitable design might be worn by the group’s world stars like Erling Haaland, Kevin De Bruyne, Jack Grealish, and can even be bought to followers, a primary for an expert soccer membership, permitting fan enter into one of the vital vital parts of any membership’s season.

Man Metropolis goalkeepers Ederson and Stefan Ortega, and team-mate Rico Lewis obtained to check out the AI software to create a one-of-a-kind goalkeeper package that might be worn on the pitch later this season within the Premier League. The design they got here up with takes inspiration from the pitch, with added parts from the objective’s netting. This package, in contrast to the profitable design from the competitors, isn’t more likely to be out there for buy.

Ederson with AI-generated Manchester City goalkeeper kit

(Picture credit score: Manchester Metropolis / Puma)

Talking on the launch of the competition, Nuria Tarre, Chief Advertising and marketing & Fan Expertise Officer for Metropolis Soccer Group, defined that the collaboration was a part of Man Metropolis’s efforts to have interaction with their thousands and thousands of followers across the globe.

She mentioned “Giving the perfect fan expertise doable is on the coronary heart of a number of the issues we do, and as you in all probability know, Manchester Metropolis embraces innovation and expertise. We’re not afraid of trialing new methods to have interaction with followers as a result of a number of our followers will not be in Manchester and even within the UK. 99% of our audiences are world, so discovering new methods to have interaction these followers world wide is vital.”

“I believe having the chance to work with a accomplice like PUMA, which may be very forward-thinking and embraces new applied sciences, was a novel mixture for us to give you this concept and collaborate collectively. It provides the facility again to the followers.”

The platform is obtainable on-line, and followers may have entry to fifteen free tokens, with every token enabling them to create 4 designs – they’ll then be capable of submit their two greatest creations for the competitors. If entrants need to get extra probabilities to give you the right jersey, they’ll vote on different folks’s designs to achieve extra tokens.

John-Anthony Disotto watching someone create a Manchester City jersey using Puma AI Creator

(Picture credit score: Manchester Metropolis / Puma)

I used to be pleasantly shocked by how simple it was to provide credible designs with the Puma AI Creator, and I even managed to create a 3rd package that wouldn’t look misplaced worn by among the world’s prime gamers. You merely enter a immediate and select a method, in the same solution to utilizing the perfect AI picture turbines like Midjourney. When you’ve chosen the model and chosen your base colours, Puma’s AI software, which is powered by DeepObjects.AI, will get to work and creates 4 designs out of your immediate. I requested for ‘The Loch Ness Monster subsequent to a Viking ship’, in an try to merge my Scottish roots with these of Manchester Metropolis’s Norwegian famous person Haaland, and the AI software did a good job of bringing my concept to life, albeit with none signal of Nessie.

Puma AI Creator John-Anthony Disotto design

My Puma AI Creator design based mostly on the immediate “The Loch Ness Monster subsequent to a Viking ship” (Picture credit score: Future)

When you select your favourite from the 4 choices, you possibly can then select totally different trims and colours for the shirt, even choosing totally different collar types to assist deliver your design to life. When you’re performed, you possibly can submit your entry, and hope that your creation finally ends up being chosen. Manchester Metropolis and Puma will shortlist 10 designs, with the winner chosen by followers in a web based vote subsequent 12 months.

Tarre added: “I believe the layer of world competitors is a solution to improve this creativity even additional and to dial up followers’ presence. Followers are all the time on the core, , golf equipment belong to followers. There’s a number of emotional reference to a jersey, package, name it no matter you need wherever you might be on this planet.”

And that’s precisely what Man Metropolis and Puma hope to do with this competitors: allow followers from across the globe to attach with their membership in a tangible approach, and provides them the chance to create one thing distinctive.

As an enormous sports activities fan myself, the thought of enjoying an element in my group makes me bounce with pleasure, and this can be a prime instance of AI permitting these of us with out creative capacity to have the possibility to deliver our personal ideas to life. Earlier than the AI renaissance, these sorts of competitions can be restricted to the artists amongst us; however that’s now not the case.

Ivan Dashkov, Head of Rising Tech for Puma, had some recommendation for easy methods to get the perfect out of AI Creator: “Attempt a bunch of various issues and play with it. Identical to the rest, it’s a software and it takes ability. It takes a little bit little bit of time to determine what prompts work effectively and what ones don’t work as a lot.”

One among Dashkov’s personal concepts sounds as loopy as they arrive, nevertheless it’s a wonderful showcase of the countless potentialities you possibly can create for the competitors. He advised me: “One among my prompts I did that turned out very good was ‘repeating sample of the moons of Jupiter from the attitude of being on Europa within the artwork model of artist Diego Rivera’. It was completely wild, and I assumed the AI got here up with one thing actually cool.”

The Manchester Metropolis PUMA AI Creator contest is obtainable now by way of the Puma AI Creator website, and followers can submit designs till 20 December earlier than the perfect are whittled all the way down to a prime 10. Have a take into consideration your superb soccer jersey and possibly, in case you’re fortunate, your design might be a part of the 2026/26 Premier League season.

 

This articles is written by : Nermeen Nabil Khear Abdelmalak

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