By Nermeen Nabil Khear 
Welcome to the January edition of our monthly newsletter! 2025 is finally here, and we’re excited to share valuable insights as we embark on a new year of growth and innovation in the eCommerce world.
We know many merchants have been recently impacted by a competing commerce provider’s imminent winding down. This development saddens us, but we are open to providing any guidance needed to those affected. Read our advice on how to navigate such difficult times and reach out to our teams for support with business continuity.
This month, we’re exploring the power of content marketing for eCommerce—how engaging, value-driven content can boost brand awareness, drive traffic, and increase conversions. We’re also diving into churn prevention through API solutions, offering insights on how seamless integrations can enhance customer retention. Plus, don’t miss our latest merchant testimonial, where a business owner shares firsthand how our solutions have supported their growth.
Happy selling!
Want to unlock your website’s full conversion potential? Join our live panel discussion with industry leaders Ayat Shukairy, Luke Carthy, Eden Bidani, Ben Labay, and Marc Uitterhoeve. Hosted by Gabriela Florea, CRO Manager at 2Checkout (now Verifone), this panel will explore the latest CRO trends, including enhancing user experience, crafting compelling calls-to-action, leveraging data analytics, and embracing emerging technologies.
If your eCommerce provider is facing financial instability, it’s important to remain composed and take action to protect your business interests. Our guide explains how to evaluate your current provider and what to prioritize when choosing a financially robust partner.
Retaining existing customers is more cost-effective and reliable than constantly acquiring new ones. Discover how to build lasting relationships, increase customer lifetime value, and drive sustainable business growth.
In today’s interconnected eCommerce world, a robust API is essential for seamless integration and a competitive edge. Discover the power of the 2Checkout API and how it can streamline your online transactions, personalize customer experiences, and drive business growth.
Discover how multichannel retailing connects you to customers across all touchpoints – online, in-store, and through social media. This integrated approach goes beyond mere presence, ensuring consistent information and a unified experience that fosters loyalty, boosts sales, and drives long-term success.
In a world of information overload, how can you cut through the noise and capture the attention of your target audience? Learn how to create compelling content that attracts, engages, and converts customers.
Want to unlock sustainable growth and boost customer retention? Discover practical strategies and proven tactics to enhance customer engagement, foster loyalty, and drive long-term business success.
By tailoring content and delivery to individual learner needs, AI enhances engagement, improves knowledge retention, and fosters a more effective and rewarding learning experience. Explore how AI and personalization are revolutionizing eLearning.
Brick-and-click retailers face a unique SEO challenge: balancing the needs of local customers with the desire to reach a global audience. Let’s explore strategies to effectively target both local and online shoppers, maximizing your visibility and driving both in-store and online sales.
Watch how 2Checkout (now Verifone) helped Incomedia streamline tax compliance and payments, so they could focus on their business.
The post Industry Buzz – January 2025 appeared first on The 2Checkout Blog | Articles on eCommerce, Payments, CRO and more.
This articles is written by : Nermeen Nabil Khear Abdelmalak
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