By Nermeen Nabil Khear 
In early February 2025, the rapper claimed he rejected a $2 million offer to promote a shady $YE Solana token.
He called out celebrity crypto scams that “prey on fans”. But fast forward a couple of weeks, and Ye flipped the script, teasing his own $YZY memecoin tied to his Yeezy brand. Let’s discover more about Kanye West’s Memecoin.
$YZY Frenzy: Hype, Controversy, and a Crypto Firestorm
By mid-February, buzz hit fever pitch. Reports surfaced that Ye would pocket 70% of the $YZY supply, mimicking Donald Trump’s TRUMP token playbook. Crypto bettors on Polymarket wagered over $11 million on the launch, with odds soaring to 76%. Ye confirmed the drop was coming “next week” on X, warning fans about fake tokens already circulating—some hitting a $15 million market cap before crashing. The hype was through the roof, but so was the skepticism. Was this a golden goose or a ticking time bomb?
Kanye West confirmed his memecoin launch!
Only 1% will make 10,000% PnL, other 99% will lose EVERYTHING
All you need is a mobile phone, 1 tool and my step-by-step guide
Here is how to turn your $10 into $10,000 on $YE / $YZY launch
pic.twitter.com/KJgVlSzjAu
— Solana Gambling Boar (@bored2boar) February 22, 2025
Then came the fireworks. Barstool Sports’ Dave Portnoy slammed $YZY as a “scam meme coin,” dubbing Ye the “worst human alive” amid his antisemitic rants and swastika-clad antics. Ye fired back in a now-deleted video, rocking a swastika shirt, saying Portnoy was messing with his money. The beef lit up X, but whispers grew louder: Was Ye even running his account? Rumors swirled that he’d sold access to a Doginals crew member, adding fuel to the fire.
$YZY Vanishes: Rug Pull or Classic Kanye?
Just when it seemed $YZY might take off, Ye pulled the rug—or did he? On February 24, he scrubbed his X posts about the coin and unfollowed Binance’s CZ. Some say he bailed on moral grounds after seeing the memecoin underbelly; others argue it’s just Ye being Ye—unpredictable as ever.
14k holders before @kanyewest announces $YzY as the official coin
Get ready to Giga send to 100m with haste
Cheers to those who believe in this masterpiece
While CT fuds Ye we buy the fear. pic.twitter.com/esCE6QTMmA
— Slimey (@SlimeySniper) February 24, 2025
The market’s exhausted, with insiders calling the frenzy “lower than the FTX collapse.” Meanwhile, fake $YZY tokens keep popping up, and fans are left wondering if this was all a publicity stunt.
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This articles is written by : Nermeen Nabil Khear Abdelmalak
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