By Nermeen Nabil 
Looking to drive conversions with eCommerce marketing software? You’re in the right place! Whether your goal is to build customer relationships or drive revenue, the features and functionality of both Klaviyo and Bronto will allow your online business to do just that.
Klaviyo vs. Bronto: Comparing Automation Platforms
In this blog, we’re evaluating Klaviyo vs. Bronto to help you better understand the features that each platform offers. Keep in mind what your business goals are when determining which software is best for your business.
Klaviyo: More Than Just Email Marketing
Drive Growth
With 100+ native integrations, Klaviyo helps eCommerce businesses integrate more data to improve their marketing strategies. Since there’s no limit on how much data can be integrated between an eCommerce store and Klaviyo, companies don’t need to pre-define their data schema before using the marketing tool.
Also, Klaviyo offers forms and pop-ups that are easy to personalize. Signup forms are great for capturing email addresses and growing contact lists year round, while pop-ups are great for running specific promotions and making your customers feel valued. Klaviyo provides the seamless ability to optimize messaging for various offers and audiences, making it easier for businesses to greet first-time buyers and reward their most loyal customers.
With Klaviyo, businesses can see customer profiles in a single view – which means sales and marketing teams have all the information they need to create truly personalized customer experiences and grow their brand.
Analyze Trends & Uncover Opportunities
Klaviyo’s segmentation capabilities make the platform unique. With dynamic segments that update automatically, businesses don’t need to focus on maintaining lists. Use your contacts’ behavioral and transactional data to send accurate promotions that are more likely to drive conversions.
With AI and predictive analytics, Klaviyo’s data science features help business uncover opportunities to cross-sell, up-sell and more. Predict when customers will make their next purchase, how many purchases they’ll make in the future, average time between orders and more.
You can even analyze flow performance, campaign performance, signup form performance and so much more using Klaviyo’s reporting tools. With Custom Analytics, the reporting tool makes it easy for businesses to see the data that they’re looking for.
Connect With Your Audience On A Personal Level
Klaviyo’s advanced automation features help brands personalize the customer experience. Klaviyo uses real-time data to automate emails and split and branch emails within a series, which helps guide consumers through the buyer’s journey.
Further personalize your marketing efforts by dynamically transferring data to and from Facebook and Instagram. Optimizing messages across social channels and customizing them to each of your customers’ unique needs really helps to build customer relationships and convert more traffic into paying customers.
Also, when it comes to building various, highly-targeted campaigns, Klaviyo’s setup wizard is there to help. Whether you’re looking to send a one-time promotional code or a monthly newsletter, the drag-and-drop editor is available to quickly design emails and save them for future use.
Leverage segmentation to include or exclude specific lists from certain email sends. Klaviyo makes it easy to target unique offers to various customer segments which helps businesses improve deliverability and other valuable email metrics.
Finally, Klaviyo SMS is now available for businesses to target different customer segments and personalize messaging. In addition to email, text messages are one of the most personal forms of communication, and Klaviyo encourages businesses to use SMS for welcome series, abandoned cart reminders, campaigns, promotions and more.
Bronto Features
Meet Your Conversion Goals
When evaluating Klaviyo vs. Bronto, it’s important to remember that each tool offers relatively the same solutions. Like Klaviyo, Bronto (recently acquired by Oracle NetSuite) helps businesses meet their eCommerce goals by engaging with audiences via email, social platforms and SMS.
Templates are optimized for mobile, the drag-and-drop editor makes it easy to build emails and optimize messaging to different audiences, and its reporting tools help companies see deliverability rates and other important email metrics.
Bronto’s coupon-generating tool integrates with pop-ups, email messages and forms to help businesses see how much revenue is driven by each coupon code. Whether you want to create a scannable barcode, import your own unique codes or use alphanumeric coupons, Bronto’s visual editor lets you to design the look of your coupon.
Analyze Campaigns & Performance
Bronto’s customizable dashboards provide valuable data and insights into email and campaign performance. In addition to viewing the basics such as open rate, click-through rate and bounce rate, Bronto lets companies see how much revenue specific campaigns generate.
Its analytics and reporting tools display insights that are designed to help businesses improve their marketing efforts, such as performance over time, revenue per email, performance by device type and heat maps.
Personalize Your Messaging
Bronto leverages subscribers’ profile data − including purchase information, click and visit behavior, geolocation, demographic data and more − to send extremely targeted emails. Personalize each users’ experience with your brand by sending unique product recommendations via automated emails (including in transactional emails) and on your eCommerce site.
To compare Klaviyo vs. Bronto, they both have segmentation capabilities that allow for businesses to segment based on purchase behavior, demographics, location, engagement, interests and more. Plus, they both offer email automation to help capture abandoned carts, cross-sell or up-sell related products and offer product recommendations.
When it comes to personalizing transactional emails, Bronto encourages businesses to do more than just update customers with the status of their orders. Bronto seamlessly integrates with many eCommerce platforms, including Magento, Shopify and NetSuite, so businesses can leverage the customer and order data that they need.
Bronto recommends taking transactional emails one step further by extending your brand and using your company logos, colors and fonts to distinguish your brand from others. Recommend products by adding automated product recommendations to emails, and provide help by answer frequently asked questions or product/service inquiries that are specific to a customer’s unique purchase.
Taking The First Step
No matter which platform you choose, the building blocks that create user journeys are the same. To learn more, check out our updated blog on “eCommerce Marketing Automation: Your eCommerce Guide To 3 Common Flows” so that you can create your own Welcome Series, Abandoned Cart Flow, & Post-Purchase Flows.
Conclusion
When comparing Klaviyo vs. Bronto, it’s important to note that both editors offer the ability to create engaging emails without the help of a developer or a designer. So, if you’re someone who has zero eCommerce development experience, don’t worry! Both marketing automation platforms are designed to get your business running as quickly as possible.
Though we typically recommend Klaviyo to our clients, keep in mind that what may work well for one eCommerce business may not necessarily work well for another. We encourage you to assess your email and automation needs to accurately determine what exactly you’re looking for in a marketing automation platform. Then, conduct some research into other platforms, like Listrak or MailChimp, to determine which solution is best for your eCommerce email marketing needs.
If you would like to learn how you can implement Klaviyo Flows, read our blog on the topic, “Using Klaviyo Flows For eCommerce Automation“.
If you have any questions or want to learn more about evaluating Klaviyo vs. Bronto for your business, don’t hesitate to reach out through the form below. Let us know your thoughts, and a member of our team will be in touch soon to help!
Nermeen Nabil Khear