LG has hired will.i.am to relaunch its Xboom-branded audio products Macky Briones | usagoldmines.com

LG has chosen will.i.am as its new “Experiential Architect,” and the Black Eyed Peas frontman’s first venture will probably be to launch a rebranded set of Xboom merchandise at CES 2025. The brand new lineup will embrace wireless earbuds and Bluetooth speakers, they usually’ll sport a brand new title: “xboom by will.i.am.”

LG says the partnership “goals to remodel xboom right into a culture-forward model with an city aesthetic, offering an all-new audio expertise.”

That new expertise will embrace a number of will.i.am-developed traits, like “wealthy bass with a balanced and heat tone.” In response to LG, there will probably be two “modes” for listening. One is described as stimulating, with highly effective bass, whereas the second mode is soothing, with harmonious tones.

Straightforward-to-hold straps and interactive, music-synced lighting may also function prominently, however maybe probably the most will.i.am facet is the mixing of the musician’s Raidio.fyi (styled as RAiDiO.FYI), an AI-powered interactive audio expertise constructed into his FYI AI messaging app. With Raidio.fyi, you may ask an AI music curator to dish up real-time playlists on the fly, and interrupt it at any time to ask music-related questions like, “Are you able to inform me in regards to the artist that’s taking part in,” or virtually the rest that’s in your thoughts, like, “What’s the climate like in LA?”

Will.i.am has an extended historical past as a participant within the tech house, although not all of his efforts have been a hit.

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In 2012, he developed a bizarre and expensive iPhone case called the foto.sosho that mixed a slide-out QWERTY keyboard with a 14-megapixel digicam.

In 2014, shortly earlier than the Apple Watch made its debut, he launched the i.amPULS, a wrist-worn laptop. It was panned by one journalist as the worst product they’d ever reviewed, and was provided up as prime proof by a Digital Tendencies contributor as to why celebs shouldn’t design tech.

Unsurprisingly, audio merchandise appear to be a greater match. In 2018, his firm I.am+ acquired wireless earbud pioneer Earin, and subsequently launched a set of tethered wi-fi earbuds referred to as the I.am+ Buttons, which Digital Tendencies’ Andy Boxall hailed as a number of the most snug he’d ever tried.

We’ll have to attend till subsequent 12 months to see if xboom by will.i.am follows this trajectory.

LG’s earlier Xboom audio merchandise embrace the Xboom XL7 party speaker, Xboom 360 portable, and Xboom ThinQ WK9 smart display.