List shows top U.S. apps last month based on a rarely used method of revenue accounting Chris Mendez | usagoldmines.com

Pixalate has ranked the top-grossing apps in several countries including the United States. The reason why some of these apps are not familiar to you is because the rankings aren’t based on the number of installs or the revenue generated by paid apps. Instead, these rankings are created using “the amount of open programmatic ad spend estimated to have been derived from those apps.” These are ads shown on the app that appear via automated bidding (top dollar wins the auction) in real-time instead of from negotiated deals with publishers.