By Nermeen Nabil Khear 
As 2024 makes way for an exciting 2025, we’re reflecting on the incredible content highlights crafted by the teams here at 2Checkout (now Verifone) over the past year to empower merchants in their growth journeys.
In this 2024 recap, we celebrate the standout moments and insights that emerged through collaboration, innovation, and resilience. From indispensable resources for newcomers to advanced strategies and frameworks for seasoned clients, this collection showcases the tools and expertise that helped our community thrive.
Here are the key milestones and content highlights that defined a year of growth, learning, and innovation at 2Checkout (now Verifone):
CRO Landscape in Focus
Want to uncover the secrets to boosting your cart conversion rates and driving global revenue growth? Look no further!
The CRO Benchmark Report by 2Checkout (now Verifone) is your ultimate guide to understanding real-world conversion rate performance for digital goods in 2024.
Here’s what you’ll discover:
- Key Metrics Across the Board: How do conversion rates differ by device, business type, and services? This report has the answers.
- Regional Insights: Explore CR performance for 2Checkout’s default card engine in North America, Latin America, Europe, and Asia Pacific.
- Success Stories: Learn how top merchants achieved up to 25% higher conversion rates and unlocked significant global revenue growth.
Armed with this data, you’ll gain a clear understanding of where your business stands and uncover actionable opportunities for growth.
Why wait? Download your free report today and let 2Checkout’s industry-leading insights guide you to smarter, data-driven decisions that can transform your eCommerce performance.
Bonus: Explore 2Checkout’s comprehensive list of CRO experts and resources in the global digital commerce scene – CRO Knowledge Repository to enhance your user conversion journey.
Discover How to Leverage A.I. To Identify New Profitable Keyword Niches for Your Online Shop
Are you struggling to find the right keywords to make your business shine?
Discover the power of A.I. in revolutionizing your keyword research and niche selection with our exclusive webinar! Hosted by Sam Hänni, Founder and CEO of SwissMadeMarketing and a pioneer in A.I.-driven marketing, this session offers step-by-step guidance to streamline your research and elevate your business.
Sam shares cutting-edge techniques to uncover the most relevant and profitable keywords while teaching you how to calculate a Relevance Score tailored specifically to your niche using advanced A.I. prompts. By attending, you’ll learn how to save time, boost visibility, and avoid common pitfalls in keyword research and niche selection.
This action-packed webinar provides practical insights to:
- Identify the perfect niche for your business.
- Find keywords that ensure your shop stands out in a competitive market.
- Gain a deeper understanding of your customers and their needs.
- See real-world examples of successful “Niche Formulas” in action.
Whether you’re a seasoned pro or just starting out, this webinar equips you with essential tools to enhance your shop’s performance and reach. Watch it now and transform your business!
#CommerceNow2024
We can’t forget our marquee event of the year – CommerceNow’24! CommerceNow remains the leading digital event in eCommerce, bringing together top industry thought leaders to discuss the hottest trends shaping the future of digital commerce.
This June, our flagship event transformed the virtual stage into an engaging two-day experience. eCommerce experts from around the globe shared their knowledge, with representatives from companies like Custify, Vaimo, eCommerce MasterPlan, Redtrack.io and NP Digital joining us. These industry leaders shared insightful strategies and practical approaches to empower participants to accelerate business growth and skyrocket revenue.
Missed CommerceNow’24? No worries! Embrace the cozy winter season and delve into the replays at your own pace. The sessions are conveniently organized by theme, allowing you to watch, understand, and implement the insights that resonate most with your business goals.
Here’s a taste of the insightful sessions you can access:
- Tracking & Attribution in a Post-Cookies World
- Growth and Retention Lessons From Working With 500+ CS Teams
- New Generation CRO
- The 3 Keys to Success in eCommerce for 2024 and Beyond
- Maximizing Conversions in the Age of AI Search
- How to Succeed With Personalization at Scale
- Optimizing Ads for Profit
- Surprising Customer Behavior Triggers that Increase Response
Dive into these sessions and don’t hesitate to share your takeaways in the comments below! We’re curious to hear which insights from our speakers will fuel your eCommerce growth strategy in 2025.
Client Success
The success stories achieved by online sellers in 2024 with the 2Checkout platform include long-term and new valuable partners such as Mondly, Malwarebytes, EaseUS, and 123FormBuilder.
Discover how these brands leveraged our platform’s capabilities to significantly boost their online sales. From optimizing checkout flows and implementing strategic cart layouts, to deploying effective email marketing campaigns and cross-selling strategies, these success stories showcase the diverse approaches that led to impressive results.
Join us in exploring the innovative and impactful journeys that helped these businesses achieve remarkable growth and revenue in 2024!
Secure Growth and Smarter Insights with 2Checkout’s Advanced Solutions
In today’s fast-paced digital landscape, online merchants face both incredible opportunities and significant challenges. At 2Checkout, we’re committed to helping businesses grow securely and sustainably.
Our Fraud Management Solutions ensure safe transactions with advanced anti-fraud systems, real-time risk assessments, and dynamic 3-D Secure technology—combining machine learning with human expertise to stay ahead of evolving threats.
Meanwhile, our Churn Reporting Tools provide actionable insights to help you manage customer and subscription churn effectively. Analyze trends, identify key contributors, and make data-driven decisions to improve retention and boost revenue.
Explore our resources and unlock smarter growth!
Chart Your eCommerce Course: 2Checkout Guides
If you are looking to conquer the eCommerce world, 2Checkout has your back. Our dedicated resources and expert guides are here to help online merchants like you navigate the ever-changing digital landscape with ease.
Want to scale faster? The Acquisition eBook shows you how to grow your revenue with resellers, affiliates, advanced payment solutions, and powerful APIs to engage customers like never before.
For B2B merchants, The Ultimate B2B Commerce Handbook is packed with key strategies to supercharge your business.
Ready to break into new markets? Check out our Japan Country Guide for tailored tips on succeeding in world’s most unique eCommerce markets or the Canada Country Guide to unlock the secrets of thriving in the Great White North.
And there’s more to come! We’re rolling out country guides for markets across the globe. With 2Checkout, your eCommerce journey just got a whole lot easier—and a lot more exciting!
Farewell to 2024: Reflecting on Success and Looking Ahead
As we wrap up an extraordinary 2024, we want to extend our heartfelt gratitude to our community of merchants, partners, and innovators. Your trust and collaboration have been the driving force behind a year filled with growth, learning, and success.
2024 was a year of transformative milestones, from delivering actionable insights through our content and events like CommerceNow to supporting merchants with cutting-edge tools to scale their businesses globally. Your passion for crafting exceptional shopping experiences continues to inspire us to raise the bar.
As we step into 2025, we’re more committed than ever to empowering your growth journey with even more resources, strategies, and innovations tailored to meet the evolving digital commerce landscape. Together, let’s shape a future of success, resilience, and boundless opportunities.
Here’s to an inspiring year ahead—cheers to 2025! 
Happy Holidays and a Happy New Year from the 2Checkout Team! 
The post Most Popular 2Checkout (now Verifone) Content of 2024 appeared first on The 2Checkout Blog | Articles on eCommerce, Payments, CRO and more.
This articles is written by : Nermeen Nabil Khear Abdelmalak
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