After Bitcoin’s performance in 2024, coupled with growing pressure from traditional finance investors who’ve acquired a taste for digital currencies, several Nasdaq and NYSE-listed companies are signaling their intent to invest in the cryptocurrency.
Bitcoin (BTC) has had a spectacular run this year, rising to over $100,000, and some analysts expect it to go even higher next year. While that may tempt you into considering investing in it, financial advisors remain cautious about recommending the cryptocurrency to clients and suggest allocating only a small portion of your portfolio towards it.
According to a CNBC report, stocks tied to the price of Bitcoin, like MicroStrategy’s MSTR, saw substantial gains last year. Crypto-related companies Coinbase, Robinhood, Mara Holdings, and Riot Platforms also traded higher after a big 2024.
Owing to the gains, record BTC exchange-traded funds (ETF) inflows, and heightened market activity, we could see more traditional financial institutions jumping into the Bitcoin train, with those who previously made investments adding more coins to their portfolio. Here are four top companies that could make headlines in the crypto industry in 2025.
MicroStrategy (Nasdaq: MSTR)
MicroStrategy remains the pioneer among publicly traded companies investing in Bitcoin. Under the leadership of Executive Chairman Michael Saylor, the company has amassed an impressive portfolio of approximately 446,400 bitcoins, valued at over $43 billion at current prices.
“Bitcoin is the apex property of the human race,” Saylor remarked during a December 2024 conference. “Our strategy is simple: accumulate and hold for the long term.”
The company’s aggressive Bitcoin strategy has propelled it into the Nasdaq-100 index, reflecting its market impact. In 2025, MicroStrategy has indicated plans to continue purchasing Bitcoin, using both cash reserves and strategic debt offerings.
BlackRock (NYSE: BLK)
The world’s largest asset manager, BlackRock, has been a key player in Bitcoin’s institutional adoption. Following the success of its iShares Bitcoin Trust ETF, BlackRock’s executives have hinted at broader crypto investment strategies.
CEO Larry Fink stated in a recent interview, “Bitcoin is a global asset, and as we’ve seen with the popularity of our Bitcoin ETF, investors are hungry for exposure to this new frontier.”
BlackRock recently suggested that a portfolio with a 1%- 2% Bitcoin exposure is a “reasonable range.” While BlackRock runs the largest spot in the Bitcoin ETF, the iShares Bitcoin Trust (IBIT), some advisors also agree with having a limited allocation to Bitcoin.
“If the price does actually appreciate…it will still add meaningful outperformance to the portfolio,” said Malcolm Ethridge, a certified financial planner (CFP) and Managing Partner at Capital Area Planning Group. “But if it doesn’t live up to its promise, and the price falls to zero, it wouldn’t completely wipe them out either.”
Marathon Digital Holdings (Nasdaq: MARA)
Marathon Digital Holdings has emerged as a leader in the Bitcoin mining sector. As one of the largest publicly traded Bitcoin miners, Marathon has significantly expanded its operations in 2025, leveraging sustainable energy sources to address environmental concerns.
Fred Thiel, CEO of Marathon, highlighted the company’s commitment to sustainability during a recent earnings call: “We’ve focused on building an efficient, environmentally conscious mining operation that aligns with global energy transition goals.”
Marathon’s strategic investments in mining infrastructure and partnerships with renewable energy providers echo its dedication to supporting the Bitcoin network while trying to solve the question of crypto mining’s environmental impact.
Morgan Stanley (NYSE: MS)
Multinational investment bank Morgan Stanley is reportedly considering plans to launch cryptocurrency trading services through its E-trade arm in anticipation of a more favorable regulatory environment under the incoming second Trump administration. According to thesource who first broke the story, The Information, plans are still in the exploratory phase.
Morgan Stanley acquired E-trade for $13 billion in 2020. The service currently offers indirect exposure to cryptocurrencies through investment products such as futures, exchange-traded funds, and stocks related to digital assets. Some of the offerings currently available on E-trade include the Grayscale Bitcoin Trust and the ProShares Bitcoin Strategy ETF.
Should the investment firm proceed with direct cryptocurrency trading services, it will become one of the largest traditional financial institutions to enter the digital asset trading space.
Why 2025 is the year for BTC institutional investments
The year 2025 marks a turning point for Bitcoin due to a confluence of significant developments. Regulatory clarity has emerged as a key driver, with the US Securities and Exchange Commission (SEC) approving several spot Bitcoin ETFs in late 2024.
Analysts are expecting even more spot crypto ETFs to be approved, as Trump’s administration has promised to provide a more crypto-centric environment for institutions and investors alike.
The US SEC will also see a change in leadership as digital currencies critic Gary Gensler gives way to pro-crypto lawyer Paul Atkins, which could fuel the need for traditional financial institutions to consider buying crypto.
Bitcoin’s market performance could also continue its extraordinary run this year. The cryptocurrency more than doubled in value in 2024, driven by ETF approvals and renewed interest from institutional players.
As a result, many companies now view Bitcoin not just as a speculative asset but also as a store of value and a hedge against inflation. This dual role has made it increasingly attractive to corporations looking to diversify their portfolios and protect against economic uncertainties.
Expert opinions and skepticism
“Many investors assume that the incoming administration’s push for deregulation will unleash ‘animal spirits,’” Lisa Shalett, Chief Investment Officer of Morgan Stanley Wealth Management, said, addressing clients in a recently released note. “But what if it only accelerates the concentration of monopoly power in the hands of a few, diluting the efficacy of broad economic measures and leaving behind even larger swaths of the populace?”
“The market believes there is a large pile of catalysts on the horizon. However, we don’t have any of them yet,” said Alex Thorn, Head of Research at Galaxy Digital. “Policies could be good, but underwhelm the market.”
Rick Wurster, Charles Schwab’s incoming chief executive, said the company is looking into offering spot trading in cryptos such as BTC and Ether on its trading platform when regulations become less stringent.
This articles is written by : Nermeen Nabil Khear Abdelmalak
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By Nermeen Nabil Khear 