By Nermeen Nabil TLDR:
NFL Rivals partners with Kansas City Chiefs for 2024 NFL season
Partnership includes in-stadium branding and fan sweepstakes
NFL Rivals has over 5 million downloads and 115 million games played
Game is first NFL-licensed mobile game with digital ownership technology
Available on App Store and Google Play Store
The official mobile game of the National Football League, NFL Rivals, has announced a new partnership with the reigning Super Bowl LVIII champions, the Kansas City Chiefs.
This collaboration, set to launch at the start of the 2024 NFL season, designates NFL Rivals as the “Official Mobile Game of the Chiefs” for the upcoming season.
The partnership between NFL Rivals and the Kansas City Chiefs will bring a range of exciting features for fans.
These include tailgate activations, in-stadium branding, and sweepstake opportunities. Lucky fans will have the chance to win VIP experiences at Chiefs’ home games at GEHA Field at Arrowhead Stadium throughout the season. The partnership will culminate in select fans receiving tickets to a special Rivals-themed Chiefs home game.
John Linden, CEO of Mythical Games, the company behind NFL Rivals, expressed his excitement about the partnership.
“After our massively successful inaugural season of NFL Rivals, we’re thrilled to partner with the Kansas City Chiefs, one of the NFL’s most storied and successful franchises,”
Linden said. He added that partnering with his hometown team was particularly satisfying.
The Kansas City Chiefs also showed enthusiasm for the collaboration. Kim Hobbs, Vice President of partnership strategy and development at the Kansas City Chiefs, stated,
“We are thrilled to have NFL Rivals joining our family as the Official Mobile Game of the Chiefs.” Hobbs emphasized the team’s focus on reaching fans across various platforms, noting that “mobile gaming is a growing market, especially amongst our young fans.”
NFL Rivals has made significant strides in the mobile gaming market since its launch. The game has achieved over 5 million downloads and players have engaged in more than 115 million games.
It stands out as the first NFL-licensed mobile game to incorporate digital ownership technology, adding a unique dimension to the gaming experience.
The game’s success comes as it enters its second NFL season, building on the momentum from its debut year. Fans can easily access NFL Rivals by downloading it from the App Store for iOS devices or the Google Play Store for Android users.
For those seeking more information, the NFL Rivals website is available, and the game has active communities on social media platforms X (formerly Twitter) and Discord.
Mythical Games
Mythical Games, the company behind NFL Rivals, has a strong pedigree in the gaming industry. The team includes developers who have worked on major franchises such as Call of Duty, World of Warcraft, and Overwatch.
The company has gained recognition for its innovative approach, being acknowledged by Fast Company’s World Changing Ideas 2021 and recently named one of Forbes’ Best Startup Employers for 2024.
One of Mythical Games’ key innovations is the Mythical Marketplace, which is the first in-game blockchain marketplace available on both iOS and Android platforms.
This feature provides gamers with ownership and control over the purchase and sale of digital assets. Additionally, the Mythical Platform offers a custodial wallet for digital items, designed to protect gamers who may be new to blockchain technology.
The Kansas City Chiefs, founded in 1960 as the Dallas Texans, have a rich history in American football. The team, which moved to Kansas City in 1963, competes in the West Division of the American Football Conference (AFC) in the National Football League (NFL).
Under the ownership of the Hunt Family and the leadership of Chairman and CEO Clark Hunt, the Chiefs have established themselves as a formidable force in the NFL, with their recent Super Bowl LVIII victory adding to their legacy.
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Nermeen Nabil Khear