By Nermeen Nabil 
One of the main factors to consider when growing your brand is choosing an email marketing platform that meets the needs of your business. Both Omnisend and Klaviyo are leading options as top-tier eCommerce email marketing solutions, and their offerings are similar. However, the two tools cater to different types of audiences. They also have some key differences that will help you decide which one is right for your eCommerce store.
Let’s dive in with a comprehensive overview of Ominsend vs Klaviyo to review how the two tools compare and differ.
Omnisend vs Klaviyo: Omnisend
Omnisend specializes in SMS and email marketing, and this tool has comprehensive features for segmenting audiences, creating automated marketing campaigns, and delivering experiences that are personalized. Moreover, Omnisend is easy to use, making it a good choice for business owners who want a small learning curve.
Omnisend has robust analytics features and reporting that allow you to track your email and SMS campaign performances. Also, eCommerce store owners can easily monitor key metrics that include click-through rates, open rates, revenue generated, conversions, and more. Business owners can optimize their marketing strategies and make data-driven decisions using Omnisend’s insights and visual reports.
Key features:
User-friendly email editor
Drag-and-drop functionality
Customizable email templates
Intuitive interface
Audience segmentation based on demographics, browsing behavior, and purchase history
SMS marketing options
Pre-built automation workflows, including abandoned cart recovery, post-purchase-follow up, and birthday emails
Robust analytics
Omnisend easily integrates with Opencart, Drupal Commerce, BigCommerce,
WooCommerce, Shopify, and Prestashop. If you have a small-scale eCommerce store or you’re just getting started, Omnisend is a solid choice.
Pricing
Omnisend offers a free plan for up to 250 contacts. The standard plan starts at $16, while the pro plan starts at $59. As your business needs more features and adds subscribers, the prices go up.
Pros of Using Omnisend vs Klaviyo
User-friendly interface
Affordability
Library of email templates to jump-start campaigns
Audience segmentation
Detailed analytics
Email marketing campaign automation
Cons of Using Omnisend vs Klaviyo
Learning curve new users
Limited push notifications and social media channel focus
Limitations for customization
Less control over email appearance
Complex integration capabilities
Limited integration with eCommerce platforms
Omnisend vs Klaviyo: Klaviyo
Klaviyo is one of the leading platforms for email marketing and customer engagement for eCommerce stores. Its comprehensive features can help any business drive sales, build strong relationships with customers, and enhance the customer’s overall experience.
Klaviyo also has robust analytics capabilities for tracking behavioral activity, such as product views, website visits, purchases, product views, and email engagement. Real-time reporting and visualizations on the analytics dashboard make it easy to monitor campaign performance and make data-driven decisions.
Key features:
Robust tools for sending personalized, high-targeted email campaigns
Pre-designed templates library
Drag-and-drop interface
Fully customizable content blocks
Audience segmentation based on demo
Integrations with the most popular eCommerce platforms
Klaviyo is well-suited for eCommerce businesses of all sizes. Also, Klaviyo integrates easily with Shopify, WooCommerce, Wix, Magento, and BigCommerce.
Pricing
Klaviyo has a limited free plan for up to 250 email subscribers. Paid plans for email marketing start at $20, with the prices increasing significantly as you add more subscribers and features.
Pros of Using Omnisend vs Klaviyo
Integration with the most popular eCommerce platforms
A variety of pricing plans to fit most budgets
Exceptional customer support
eCommerce Focused
Powerful features for email marketing
Intuitive interface that’s easy to use
Cons of Using Omnisend vs Klaviyo
Steep learning curve
Not the best choice for businesses that aren’t eCommerce
Limited interaction with social media
Limitations with API
Some constraints with customization
Klaviyo vs Omnisend: Features
1. Pricing
Klaviyo
No matter the pricing plan, Klaviyo provides access to all of its features 一 including the advanced features once a merchant signs up. There are zero hidden fees, and merchants know what they’re getting for their money before following through with the sign up and payment process.
Omnisend
Unlike Klaviyo’s inclusion of all features in a subscription plan, Omnisend limits features based on the type of subscription. If you want more advanced features, you must upgrade to a more expensive subscription plan. One example is the branding of forms. When using a free plan, Omnisend branding is shown on the form, but in the standard and pro plans, Omnisend branding can be removed.
Another limited feature that is dependent on the subscription type is web tracking data history. The free plan will only display one month’s worth of data. If you want visibility into more data related to web tracking history, you need to upgrade to a standard plan for 6 months of data or a pro plan for 18 months of data.
2. Segmentation
Klaviyo
Klaviyo lets merchants build an unlimited number of segments. This unlimited audience & customer segmentation feature is a core component to streamline retargeting efforts. There’s also no limit to the criteria of each segment, so it’s up to you to decide how general or specific you want your segments to be.
Omnisend
Omnisend limits merchants to a certain number of segments based on the plan they are subscribed to. The free plan allows for only 20 segments. The standard plan limits merchants to 100 segments, and the pro plan limits merchants to 200 segments. If you’re a mid-market or Enterprise merchant that requires many audience segments to accomplish marketing objectives, opting for Omnisend may limit your growth.
3. A/B Testing
Klaviyo
A/B testing is an integral part of a successful eCommerce strategy. The more variables that you can A/B test, the more you can optimize your strategy. Regardless of the marketing automation tool you choose to use, it’s important to understand that A/B testing requires changing only one variable at a time in order to maintain a statistical baseline.
Luckily, Klaviyo provides the tools to test a variety of variables, including but not limited to subject lines, discounts, email design, URL parameters, sending time, content and CTA button color.
Omnisend
Though marketers should test only one variable at a time with A/B testing, it’s still preferable to have the ability to test a variety of different elements. Unfortunately, Omnisend limits merchants to A/B testing only subject lines and sender names. This makes it more challenging to modify your email strategy in order to increase valuable email metrics.
4. Reporting
Klaviyo
Klaviyo provides a complete reporting dashboard that shows an entire view of your eCommerce store for as long as it has been live. If you’ve been using Klaviyo for a few months but your store has been live and running for years, Klaviyo will still show you a complete view.
Plus, advanced reporting features such as a Multi Metric Deep Dive Report and a Flow Performance Report are available to all merchants using Klaviyo. There are no hidden charges for advanced reporting features, so you can leverage your company/customer data to make smarter, data driven decisions in the future.
Omnisend
With Omnisend, advanced reporting is only available in the pro plan, which is the most expensive plan. The free and standard plans have access to basic reporting, though, such as sales, campaign and automation reports, to name a few. Additionally, this tool shows data from only the past 18 months maximum, which can make it difficult to see growth over time.
Omnisend vs Klaviyo: Making the Right Choice for Your Business
To determine whether Klaviyo or Omnisend is right for your business, take into account these factors:
Multi-channel marketing capabilities
The level of email personalization needed
Platform usability and user experience
For affordability, Omnisend works well for marketers who are just getting started or small-scale eCommerce stores.
Alternatively, Klaviyo is a robust tool for marketers who are experienced or businesses with marketing budgets that are larger. Considering the three factors we listed above, Klaviyo is the clear winner for business owners who are serious about growth and scalability.
Fortunately, both Omnisend and Klaviyo have free plans, so you can try out the tools to get a grasp of how each one meets the needs of your business.
Omnisend vs Klaviyo: Case Studies and Success Stories
An athleisure brand we work with increased revenue by 28% from emails sent using Klaviyo. Completely within Klaviyo, the client managed copywriting, email design, marketing execution, and strategy. Klaviyo also has its own extensive list of customer success stories.
Meanwhile, Omnisend has its own success stories. For example, 123Presets doubled their revenue when they switched from Mailchimp to Omnisend. Additionally, the company increased email clicks by 600%.
Conclusion: Omnisend vs Klaviyo
When compared side by side, both Klaviyo and Omnisend have robust features for marketers. The tool you choose to use should depend on your budget, along with your eCommerce store’s specific requirements, needs, and eCommerce strategy. In short, Klaviyo is the more powerful tool.
Are you ready to take the next step toward enhancing and developing your marketing strategy? Get in touch with us today for a consultation.
Nermeen Nabil Khear