New collaboration delivers data-driven intelligence across the post-purchase journey — enabling retailers to analyze how delivery performance impacts return rates and optimize profitability
Washington, D.C. – June 3, 2025 – Optoro, the leading software provider for retail returns, and Fenix Commerce, a leader in delivery management, announced a new partnership to offer retailers and brands a powerful, streamlined, and comprehensive solution covering the critical post-purchase experience. This collaboration integrates Optoro’s 15+ years of expertise in returns management with Fenix Commerce’s capabilities, which span order orchestration, carrier rate shopping, estimated delivery, and tracking, to offer retailers a smarter approach to driving customer loyalty and increasing customer lifetime value (CLTV).
The post-purchase journey, which includes both delivery visibility and returns processing, significantly benefits customer satisfaction and retailer profitability, as customers increasingly expect transparency on every aspect of the buying experience. By integrating their respective platforms, Optoro and Fenix Commerce help retailers enhance this crucial part of the customer lifecycle. The joint offering addresses the end-to-end post-purchase experience, from estimated delivery date, tracking (WISMO?), through the return portal, and ultimately returns processing within the store or warehouse.
“Returns are an inevitable part of retail, and how they are handled significantly impacts customer loyalty and profitability,” said Amena Ali, CEO of Optoro. “Partnering with Fenix Commerce allows us to address the entire post-purchase lifecycle holistically. From setting precise delivery expectations upfront with Fenix to making returns effortless and profitable with Optoro, we are empowering retailers to turn this critical phase into a competitive advantage.”
The collaboration between Optoro and Fenix Commerce will help retailers and brands unlock new insights for returns and the post-purchase journey, such as analyzing how the accuracy of estimated delivery dates might impact return rates. Together, Optoro and Fenix Commerce enable a powerful machine learning-driven solution that improves eCommerce conversion rates, reduces shipping, reverse logistics and customer support costs, and optimizes inventory — all while collecting critical data points to inform better business decisions.
“Setting up accurate delivery expectations before placing the order is the first step in a positive post-purchase experience,” said Akhilesh Srivastava, CEO of Fenix Commerce. “Our partnership with Optoro extends this commitment to transparency and efficiency all the way through the return process. By integrating our platforms, we’re making it easier for retailers to offer a premium customer journey while also gaining valuable insights to optimize their operations, all while driving customer loyalty and ultimately lifetime value. This fits into Fenix’ philosophy of delivering incrementality via world-class ML, measurable in increased profitability and improved margins.”
Fenix Commerce’s alliance with Optoro reinforces both companies’ commitment to furthering post-purchase innovation to reduce costs for retailers, while continuing to create the best customer experiences.
About Optoro: Optoro’s software is revolutionizing the retail industry with cutting-edge returns solutions for retailers, brands, and third-party logistics providers (3PLs). Optoro’s modular Return Management System (RMS) orchestrates and streamlines return processes from return initiation to the next customer, helping businesses maximize savings and revenue from every return while maintaining industry-leading customer satisfaction rates and enabling circularity. Trusted by the world’s leading retail brands, Optoro is the preferred choice for turning returns into a strategic advantage.
About Fenix Commerce: Fenix Commerce is a #1 Delivery Management Platform helping DTC Brands and Retailers grow faster. The platform improves conversion rate and profitability by optimizing the customer shopping experience from discovery to delivery. Fenix Commerce provides accurate delivery promises, personalized shipping promotions, carrier rate shopping, and adaptive order promising to boost conversion, reduce costs, and increase profitability.
Media Contacts
Kelly Sharon
Head of Brand & Communications, Optoro
press@optoro.com
This articles is written by : Nermeen Nabil Khear Abdelmalak
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