By USA Goldmines 
Anonymous Labs, known for blending entertainment with blockchain technology, is teaming up with Banijay Rights, the series’ global distributor. Together, they will create a blockchain-based video game and ecosystem inspired by the hit show.
The project aims to bring a new generation of fans into crypto through immersive storytelling and gameplay. It also offers digital collectibles, giving a fresh spin on fan engagement.
Bringing 80 Million Fans Into Web3
With an estimated global viewership of 80 million through platforms like Netflix, Peaky Blinders has become a cultural phenomenon. Now, Anonymous Labs and Banijay Rights are betting that the show’s loyal fan base is ready for something new. An AAA video game powered by blockchain technology. AAA refers to high-quality titles with big budgets, polished gameplay, and wide appeal.
The upcoming game will include NFTs, community-driven decisions, and storylines that evolve based on player choices. These features are designed to onboard mainstream audiences into the world of crypto, not through speculation or trading, but through play and participation.
NEW: TV series Peaky Blinders is being turned into a blockchain-based video game and Web3 ecosystem. pic.twitter.com/DBnRNkyab5
— Cointelegraph (@Cointelegraph) April 24, 2025
Anonymous Labs has already tested the waters with its tokenized project based on Simon’s Cat, a popular cartoon series. Now, it’s raising the stakes with Peaky Blinders, one of the most recognizable TV properties in recent years. The approach reflects a broader trend of legacy entertainment brands exploring Web3 strategies to build deeper fan loyalty and open new revenue streams.
A Defining Moment for Web3 Entertainment
“Peaky Blinders is arguably the biggest IP to date to embark on building a blockchain-based project, and I see this as a defining moment for the entire Web3 industry,” said Wojciech Gruszka, head of development for the Peaky Blinders Web3 game. Gruszka believes this venture could set a new benchmark for how traditional media brands enter the space, not just with token launches, but with full-scale experiences that connect fans and tech.
As more entertainment franchises look to bridge the gap between Web2 and Web3, Peaky Blinders could become a case study in how to do it right: meeting fans where they are, using technology to enhance rather than replace, and making crypto less intimidating through narrative and play.
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This articles is written by : Nermeen Nabil Khear Abdelmalak
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