Corporations buying and Holding Crypto in their Corporate Treasuries is one of the megatrends of this cycle. Even Galaxy Digital agrees. And Bitcoin dominates, while Ethereum is clearly the 2nd most popular among corporate buyers.
But lots of companies are buying crypto now. And other projects besides BTC and ETH. By the end of July, this Galaxy Digital study shows that at least 10 web3 companies are holding other than the Big 2. Today, we focus on 3 cryptos of those and why we think corporate interest in them will only grow over time.
1) SUI
First up, we have Sui. Sui has been everywhere. But this is not about Sui’s ecosystem growth or how it’s up a zillion % in this bull market. This is about companies putting Sui in their Treasury. And it just happened with a huge announcement.
Sui Holdings Group (NASDAQ: SUIG). They just did a special investment called a PIPE. And with it, their publicly traded entity $SUIG is available to trade in US markets. It has ~$300 million $SUI in it when we first reported it. The total deal is for $450 million, so there is room to buy even more $SUI. Sui Holdings Group is buying both privately and now in the open market to add to its position.
It’s impressive to go from no companies using a token in Treasury to now $300 million and growing. And it’s not only Sui where this is happening. The other projects on this list are making a big splash with corporate Treasury investments, too.
Sui’s big strides in DeFi, gaming, data and storage, and more mean there are more traditional companies coming into Sui. More of those are the possible candidates to add Sui to their Treasury, the same way Sui Holdings Group has. That said. One thing we are confident about is that Sui Holdings Group is the first to put Sui in Treasury, but they won’t be the last.
2) SOL
Next up, we have Solana. Solana’s largest Treasury holder is Upexi. Upexi raised $300 million to buy $SOL to hold in its Treasury. It’s one of the biggest $SOL holders who isn’t an insider or institutional whale.
1/ 🆕Crypto Treasury Added: @UpexiTreasury
The race to be the top $SOL treasury has been tight, but over the past couple weeks, Upexi $UPXI has made some massive buys that secured them a clear lead. pic.twitter.com/L6wjWR2HFD
— CryptoTreasuries.com (@CryptoTreasuryX) July 28, 2025
Second is DeFi Dev Corp, which is listed on the NASDAQ ($DFDV) and owns 1.9 million $SOL. This puts them at $350 million in $SOL in Treasury. DeFi Dev Corp’s stated goal is to be the Microstrategy of SOL. However, Upexi didn’t like being in second place, so just last week, they secured a $500 million equity line. They are using it to buy more $SOL for their Treasury.
Have frens, family, and/or colleagues who don’t know about $DFDV?
Send them this. 👇 pic.twitter.com/bQ3WJVsKZn
— DeFi Dev Corp. (DFDV) (@defidevcorp) August 4, 2025
Just like how Bitcoin has Michael Saylor and Ethereum has Tom Lee, Solana has both Upexi and DeFi Dev Corp. They are SOL’s main Treasury holder advocates and largest holders of $SOL tokens in this way. $SOL absorbed all these recent purchases and even more. Such that it’s down 9.7% since these announcements came out.
New: Upexi enters equity line agreement with A.G.P., allowing it to sell common stock at its discretion to fund its Solana treasury strategy. pic.twitter.com/W7ovb01ykq
— Upexi (@UpexiTreasury) July 28, 2025
As Solana is expanding its chain and ecosystem for retail users, we anticipate that more strategic companies already using Solana or its ecosystem products will follow the lead of these two and add some $SOL to their Treasuries.
3) HYPE
And lastly, we have Hyperliquid. Hyperliquid already has a few things we like, including great perp offerings in a DEX and a great community-incentivized burn program for the $HYPE token. It’s a couple of the reasons why its community is so loyal. Eyenovia ($EYEN) on the NASDAQ is a public company now running a Hyperliquid validator and implementing a Treasury strategy.
Institutions are racing into the next big exchange token. And this time, it’s not BNB or CRO—it’s HYPE.
Hyperliquid is now the most successful perps DEX in crypto. Its native token, HYPE, is becoming a blue-chip treasury asset.
• Eyenovia raised $50M and locked 1M+ HYPE at $34… pic.twitter.com/PdmgLfVJxz
— Jessica Gonzales (@lil_disruptor) July 25, 2025
And, not to be outdone by Solana and Sui, Lion Group, which also trades on NASDAQ at $LGHL, has a $600 million line to buy Hyperliquid tokens. Interestingly, the investment group also holds Sui and Solana tokens, so they have all 3 on today’s list. But $HYPE is their largest holding at almost 130,000 $HYPE, which is $5 million so far. Obviously, with a line this large, Lion intends to do A LOT more buying.
Plus, a new public company called Hyperliquid Strategies has 12.6 million $HYPE in their Treasury, which will equal ~$580 million. All 3 of these are strategic holders, too. One runs a validator, and 2 are in related investment services. That’s good. It makes a lot more sense than a car dealership holding $HYPE tokens.
Thanks to the community strength, not just here but in all 3 of today’s tokens, we expect more strategic buyers to find their way into the market. The crypto corporate Treasury strategy should continue through this cycle and possibly into the next one.
Disclaimer
The information discussed by Altcoin Buzz is not financial advice. This is for educational, entertainment, and informational purposes only. Any information or strategies presented are the thoughts and opinions of the writer/reviewers, and their risk tolerance may differ from yours. We are not responsible for any losses you may incur due to any investments directly or indirectly related to the information provided. Bitcoin and other cryptocurrencies are high-risk investments; therefore, please conduct your due diligence. Copyright Altcoin Buzz Pte Ltd.
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This articles is written by : Nermeen Nabil Khear Abdelmalak
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