Toast launches branded mobile apps for restaurants Chris Mendez | usagoldmines.com

Eating places will be capable to customise the app with their identify and emblem. | Picture courtesy of Toast

Restaurant tech provider Toast is now permitting operators of all sizes to construct their very own cell apps.

The brand new instrument is a part of Toast’s fall product launch, which additionally consists of textual content message advertising. Each options are designed to assist eating places create direct relationships with their clients.

Eating places of any measurement can select to launch a white-labeled app by way of Toast, customizing it with their colours, branding and imagery. The apps will combine with Toast’s on-line ordering, POS and loyalty techniques. They can even permit eating places to ship push notifications and will help enhance common verify with ideas and upsells. 

Why add a cell app while you already provide on-line ordering? Toast’s knowledge reveals that clients who order by way of a branded app are 4 instances extra prone to be repeat clients than those that order from a web site.

For 10-unit pizza chain Slim & Husky’s, the app has made it extra handy for patrons to order and “retains our model at their fingertips,” stated Courtney Grey, director of buyer expertise, in an announcement.

The vast majority of large restaurant chains have a mobile app. However the know-how is changing into extra accessible to smaller operators by way of suppliers like Toast and DoorDash, which unveiled its own mobile app program final month.

Toast additionally launched SMS advertising, which is able to permit eating places to textual content clients with promotions or information. The messages might be automated forward of time or created on the spot, with writing assist accessible from an AI assistant.

“I like with the ability to talk the identical day with individuals,” stated Jason Wolbransky, GM of Canine & Bull Taphouse & Kitchen in Croydon, Pennsylvania. “If it’s a gradual day, I’ll ship a promo like ‘$5 off your invoice’ or ‘free appetizer should you present this message.’ I do know it’s working as a result of I see individuals are available and redeem these gives the identical day.”

Canine & Bull additionally runs automated campaigns within the background, which Wolbransky stated are producing a median of $34 per textual content despatched. 

The cell apps are a part of the Toast Digital Storefront Suite Premium degree, which prices $299 a month. SMS advertising is a part of the Advertising and marketing Necessities Suite, which prices $185 a month.

They had been two of the most-requested options from Toast clients, stated co-founder and President Steve Fredette.

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