By Nermeen Nabil 
With over 81 percent of the search market share controlled by Google, getting your brand featured prominently on Google pages can greatly improve your visibility and brand awareness. However, competition is fierce as businesses across industries strive to get their ads featured. In this competitive market, it’s tremendously important to select the right agency to help your business develop its ad campaigns. Let’s examine what makes a superior Google Ads agency rise above the rest.
Core Competencies of Great Google Ads Agencies
There are a few core competencies that can help you identify the industry leaders in Google advertising:
Advanced Google Ads Certification and a History of Expertise
Agencies with relevant certifications have invested time in specifically mastering Google systems. They prioritize Google Ads and stay on top of the latest developments.
Proven Track Record of Customer Success
Track records speak for themselves. A top AdWords PPC management agency should have plenty of happy clients who serve as references and case studies.
Transparent Reporting and Communication
Your agency should have a clear, tested plan that explains how they will report your ad performance and communicate with you about their strategy and overall marketing progress.
Data-Driven Strategic Development
The top agencies will be able to tell you how they use data to plan their strategies and create compelling ad campaigns.
Continuous Learning and Adaptation to Platform Changes
Agencies that excel also recognize that Google is never static. The search engine regularly updates its platform to provide better results for end users. Agencies should know how to stay on top of these developments and adjust their strategies to thrive.
Beyond Basic PPC Management
When a top Google Ads agency approaches PPC management, it goes beyond the basics. Its team understands complex targeting and knows how to reach audiences despite the challenges that arise when people opt out of cookies. They also have the right techniques for proficient cross-channel integration.
As a part of this strategy, the agency will take advantage of all available tools, including AI and machine learning. These new capabilities empower advertisers to immediately capitalize on opportunities and automatically find the best sales openings, accelerating an effective ad strategy.
Of course, alongside these tactics, the top-rated agencies will have creative ad copy and designs that help draw attention to your brand.
Strategic Approach to Campaigns
When interviewing potential agencies, ask them how they plan to create campaigns for your business and what will be the top priorities. You should hear about a few critical aspects when they start to explain their ideas.
A desirable agency will prioritize understanding your business goals. They’ll aim to recognize how ad campaigns fit in with your overall strategy so they can align their efforts with your mission.
The Google AdWords management agency should also demonstrate comprehensive market and competitor analysis. This information offers valuable insights into gaps you can leverage, industry best practices, and areas where you can grow your market share.
When an agency creates Google Ads management plans, they ought to reflect a tailored campaign structure that precisely suits your business needs. Marketing experts’ insights into your operations, goals, and competitors should give them the knowledge they need to develop a tailored campaign and boost your company’s growth.
Finally, a Google Ads agency should plan to regularly evaluate your performance and make strategic adjustments when needed.
Technical Excellence with Google Ads Services
It takes more than creativity and strategy to run ad campaigns well. They also call for technical skills that make it possible to track analytics effectively. Quality technical skills will allow agencies to accomplish tasks like:
Implementing advanced tracking of ad performance
Running landing page and conversion rate optimization analytics
Using scripts and automation to enhance campaigns
Value-Added Services
An industry-leading AdWords PPC management agency will also provide value-added services that help you take your business to the next level. Offerings like strategic business consulting may assist you in planning your organization’s next steps. An eCommerce performance audit can also provide immense value by helping businesses see opportunities for improvement.
Agencies should have their finger on the pulse of your industry and be able to offer market trend analysis and forecasting. These insights make it easier for you to develop ad campaigns that capture more market share.
As an important component of ad management, your agency should also assist you with cross-platform integration. This will help your ads work together with other components of your promotional efforts to have a greater overall effect, so you’ll see better results.
Client Relationship Management
Pay attention to the typical client-agency relationship that an agency supports. When you trust a company to handle essential factors, like your ads, you want them to have proactive communication techniques that keep you informed about all your campaigns.
A great Google Ads agency also takes an educational approach to client interactions and Google Ads services. When agencies inform you about what they’re doing and why, it helps build trust and encourages communication so that both sides feel more confident in how the campaigns are managed.
Finally, your agency of choice should communicate and provide services flexibly, with responsiveness to client needs. This means they will take your specific needs into account, instead of trying to fit your company into a boilerplate.
Case Study: Demonstrating Agency Impact
Consider the results seen by Cordova, an outdoor adventure supplier. The brand previously attempted running ads on Google and Meta but failed to see the results they had envisioned. They decided to let the Google Ads professionals at Groove Commerce handle their campaign. Working hand-in-hand with our experts, the brand achieved an over 400 percent return on ad spend, far exceeding the initial goal. They also saw a 15 percent boost in ad-based revenue. These results highlight the benefits of working with a trusted Google AdWords management agency.
Conclusion: Incorporating Google Ads Management
A great Google Ads agency goes beyond just offering ad campaigns. This approach focuses on the client by communicating clearly and getting to know their business strategy. A positive relationship is coupled with the training, expertise, and technical skills needed to create exceptional campaigns.
Here at Groove Commerce, clients know their needs come first and trust our staff to serve as their Google Ads experts. Contact us and see what we can offer your business today.
Nermeen Nabil Khear