By Nermeen Nabil 
There’s a lot that goes into running a successful eCommerce store, and many store owners eventually find themselves needing a little help. With a full-service eCommerce agency, you get a one-stop shop that provides all of the services you need to build your online store and start attracting customers.
However, it’s essential to choose the right eCommerce agency, as not all of them are created equally. Before you sign the dotted line, you’ll want to carefully research the agency and ensure that its services align with your business goals.
This starts with knowing what to expect from a full-service eCommerce agency. To help you out, we’ll go over the most important aspects of three fundamental services offered by these agencies: design, development, and marketing.
eCommerce Website Design
The design of your eCommerce store can ultimately make or break its success. At a bare minimum, your store needs to offer a functional user interface (UI) that’s designed to be user-friendly and easy to navigate. In addition to this starting point, your web design needs to showcase your brand and capture the interest of potential customers who visit it.
Distinctive Designs
Today, there are a lot of templates and website builders that eCommerce store owners can use to design their websites. These tools make it easy for anyone to create a functional website, but a major drawback is that the results often look a little bland and generic. By working with an eCommerce agency to design a custom website, you can build an online store that is much more distinctive and outfit it with custom features or design elements of your choice.
Mobile Optimization
The final important factor to keep in mind when it comes to eCommerce website design is mobile responsiveness. With so many people using mobile devices to surf the web and shop online, it’s vital to ensure your website looks great and works correctly on any device.
At Groove Commerce, we have helped countless clients build custom eCommerce websites that are fully optimized for a great user experience (UX). To see our web design services in action, check out our case study on how we helped Dippin’ Dots design a website to sell their products online.
eCommerce Development
The design and user interface are only part of what makes an eCommerce website. These elements comprise what is known as “front-end development,” which is a category that includes all the user-facing elements of your site. Back-end development, meanwhile, refers to the underlying infrastructure that supports the front end. It includes things like setting up servers, databases, and application logic to ensure that your website is secure and performs seamlessly. Your eCommerce development project may also involve integrating third-party tools and apps into your website.
Be sure to choose an eCommerce agency that offers a full range of development services. If you want to use a specific platform like Shopify or Magento for your eCommerce store, it’s also wise to select an agency that specializes in using that platform.
Check out our case study for one example of how Groove Commerce helped car parts distribution company develop BigCommerce integrations that completely revolutionized its back office.
B2B eCommerce
Developing an online store for a business-to-business (B2B) company typically entails some unique features and requirements. You’ll need B2B-specific features, such as customer portals, bulk ordering, and custom pricing. These stores often also need to integrate with ERP and CRM systems. A full-service eCommerce agency with B2B eCommerce solutions can help you accomplish this. For an example, check out our B2B eCommerce Development case study with Strobels Supply.
Marketing
Hiring an eCommerce marketing company can be a major help when it comes to boosting web traffic and gaining new customers. Here are some of the services that a full-service eCommerce marketing firm like Groove Commerce will provide:
eCommerce SEO
Search engine optimization (SEO) enables you to improve your website’s rankings on search engines like Google. The result is that your site will receive more organic traffic from people who are searching for products or services that you offer. To showcase the business-boosting power of SEO, here’s our case study on how we used SEO to help a fashion brand increase its revenue by 50 percent.
eCommerce PPC
Pay-per-click advertising is a great way to drive sales, but creating campaigns that deliver a positive ROI is easier said than done. A full-service eCommerce agency will be able to help you develop optimized ad copy and targeting to ensure your PPC ads produce a high ROI—just like we helped Cordova Outdoors grow its revenue by 50 percent with paid ads.
Email & SMS Marketing
Text and email marketing both present powerful ways for online stores to directly engage with their customers. To see the enormous potential of effective campaigns developed by an eCommerce marketing company, check out how we helped one business grow its email-based revenue by 190 percent with better marketing.
Conclusion
Working with a full-service eCommerce agency means that you can look forward to expert assistance with the design and development of your eCommerce website as well as your marketing strategy. At Groove Commerce, we integrate all of these essential services to provide our clients with A-to-Z solutions that deliver real results.
Want to learn more about how we can help your company reach its full potential? Contact our eCommerce firm today to get started! Not quite ready? Request a complimentary audit of your website’s accessibility and performance.
Nermeen Nabil Khear