It is received a burning clown
There’s nothing like setting a clown on hearth to spark viewers’ curiosity.
Apple crams all method of bizarre cinematic sh*t into “Seize,” an outré, over-the-top :60 for the iPhone 16 from director Aoife McArdle (Severance).
At one level, after a violent cab crash, a clown emerge, coated in flames. However he’s nonetheless grinning. Such a professional.
We see ravens, a Space Odyssey-style astronaut, archers and noir-y bits. It’s extremely stylized, set to the deep-club groove “Roll the Credit,” and spotlights the handset’s slow-mo and slow-down options.
Yep, simply your typical Saturday evening in Cupertino.
Overkill? One other Apple product demo triumph? This one in all probability floats someplace in between.
Touted as an homage to cinema tropes, it’s odd sufficient to seize our consideration and vividly hypes performance.
However clowns are all the time creepy (extra so when engulfed in flames). And leaning into “edginess” hasn’t given Apple a lot to smile about today.
This articles is written by : Nermeen Nabil Khear Abdelmalak
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