Breaking
December 11, 2024

Bitget Secures Major Crypto Sponsorship Deal with Spain’s La Liga | usagoldmines.com

TLDR:

Bitget becomes official crypto partner of Spain’s La Liga soccer league
Multi-million dollar deal focuses on Eastern/Southeast Asia and Latin America markets
Partnership aims to accelerate crypto adoption in sports
La Liga known for star players and commitment to technological innovation
Collaboration aligns with Bitget’s “Make It Count” philosophy

Spanish soccer league La Liga has selected cryptocurrency exchange Bitget as its official crypto partner for certain regions.

The multi-million dollar deal, announced at the Token2049 summit in Singapore, focuses on expanding Bitget’s presence in the sports sector across Eastern and Southeast Asia, as well as Latin America.

While the exact value of the partnership was not disclosed in the initial announcement, Bitget’s Chief Operating Officer Vugar Usi Zade later confirmed in an interview that the deal is worth over $10 million and will last for two to three years. This substantial investment highlights the growing importance of crypto sponsorships in professional sports.

La Liga, Spain’s top soccer league, is home to some of the world’s most renowned soccer talents, including players like Mbappé, Vinícius Jr, and Lewandowski.

The league has a storied history of producing and attracting legendary footballers, which has helped shape the global perception of the sport. This partnership with Bitget is expected to provide the crypto exchange with significant exposure to La Liga’s massive international audience.

For La Liga, the collaboration represents an opportunity to further its commitment to technological innovation. The league has already been experimenting with artificial intelligence, virtual reality, and big data to enhance performance analysis and game strategy.

In 2023, La Liga even organized a conference focused on sport-applied AI. This new partnership with Bitget aligns with the league’s ongoing efforts to stay at the forefront of digital innovation in sports.

Javier Tebas, president of La Liga, emphasized the league’s dedication to technology and innovation, stating,

“Over the last decade, digitalization and innovation have been among La Liga’s priorities. Last season, we made this a priority under the umbrella of our New Era, which put the emphasis on technology: we want to be pioneers and we are committed to it.”

The partnership is also seen as an important step in La Liga’s international expansion strategy. Octavi Anoro, director of International at La Liga, highlighted the strategic importance of Asia, Turkey, and Latin American markets in this collaboration.

From Bitget’s perspective, the partnership presents an opportunity to accelerate the growth of crypto in sports. Gracy Chen, CEO of Bitget, commented on the collaboration, saying,

“As the world of sports continues to embrace digital innovation, crypto, blockchain, and emerging technology are becoming integral to this transformation. Partnering with La Liga allows us to accelerate the growth of crypto in sports, bringing new opportunities for fans and athletes alike.”

The deal aligns with Bitget’s “Make It Count” philosophy, which emphasizes perseverance and positive passion in achieving greatness. This approach is consistent with the company’s previous partnerships and its overall growth strategy.

It’s worth noting that this is not La Liga’s first venture into cryptocurrency partnerships. In 2021, the league formed a multi-year partnership with Divi Labs, naming Divi as the official crypto wallet for La Liga in the MENA, Southeast Asia, and China regions.

The collaboration between Bitget and La Liga is part of a broader trend of cryptocurrency companies strengthening ties with sports organizations. Earlier this year, UEFA pursued crypto sponsorships for its men’s Champions League, resulting in Crypto.com becoming the first and exclusive global crypto platform partner for the tournament.

The post Bitget Secures Major Crypto Sponsorship Deal with Spain’s La Liga appeared first on Blockonomi.

 

Recent:

OKX Ventures Commits $5 Million to TON Ventures, Boosting Telegram-Native Blockchain Development Oli...
Amazon Shareholders Propose 5% Bitcoin Treasury Investment Oliver Dale | usagoldmines.com
OpenAI Disputes New York Times Copyright Claims in Ongoing Legal Battle Oliver Dale | usagoldmines.c...
MicroStrategy Sees Over $18b in Gains as Bitcoin Hits $100k Mark Nicholas Say | usagoldmines.com
Semler Scientific Reports 78.7% BTC Yield After Latest Bitcoin Purchase Oliver Dale | usagoldmines.c...
Marathon Digital (MARA) Purchases Texas Wind Farm for Bitcoin Mining Operations Oliver Dale | usagol...
Delaware Court Rejects Tesla’s $56B Musk Compensation Package Oliver Dale | usagoldmines.com
Coinbase Expands Payment Options with New Apple Pay Feature Oliver Dale | usagoldmines.com
MicroStrategy Adds 15,400 Bitcoin to Corporate Treasury in December Purchase Oliver Dale | usagoldmi...
Saylor Presents Bitcoin Treasury Strategy to Microsoft Executives Oliver Dale | usagoldmines.com
Former Libra Head Details Political Pressure That Ended Meta’s Digital Currency Oliver Dale | usagol...
Metaplanet Launches Bitcoin Shareholder Reward Program Worth 30M Yen Oliver Dale | usagoldmines.com
MicroStrategy (MSTR) Expands Bitcoin Holdings with $4.6 Billion Purchase, Announces $1.75 Billion No...
MicroStrategy Acquires $4.6 Billion in Bitcoin as Stock Hits Record High Oliver Dale | usagoldmines....
Japanese Firm Reports 155% Bitcoin Yield in Q3 2024 Oliver Dale | usagoldmines.com
Nvidia (NVDA): AI Chip Dominance Could Drive $37B Revenue in Q4 Oliver Dale | usagoldmines.com
Nvidia (NVDA): AI Chip Dominance Could Drive $37B Revenue in Q4 Oliver Dale | usagoldmines.com
Tesla Reports $495 Million Profit on Bitcoin Investment Oliver Dale | usagoldmines.com
Tether (USDT) Enters Oil Trade with $45M Middle Eastern Crude Deal Oliver Dale | usagoldmines.com
Crypto Venture Capital Reaches $860M in October 2024 Oliver Dale | usagoldmines.com
Solana Network Attracts Major Banks and Asset Managers Oliver Dale | usagoldmines.com
AI Chip Maker Nvidia Takes Top Spot in Global Market Valuation Oliver Dale | usagoldmines.com
Coinbase Q3 Revenue Drops 17% as Trading Volume Decreases Oliver Dale | usagoldmines.com
MicroStrategy Announces Three-Year $42B Bitcoin Purchase Plan Oliver Dale | usagoldmines.com
Blockchain Developer Consensys Cuts Workforce, Maintains Product Focus Oliver Dale | usagoldmines.co...
Coinbase Announces Multiple Service Changes and NBA Partnership Oliver Dale | usagoldmines.com
Sequoia Capital Set to Make $100M On Stripe’s Stablecoin Buyout Nicholas Say | usagoldmines.com
MicroStrategy (MSTR) Reaches 25-Year Stock High as Bitcoin Holdings Value Tops $17 Billion Oliver Da...
Microsoft Board Opposes Shareholder Proposal for Bitcoin Investment Assessment Oliver Dale | usagold...
Metaplanet Completes ¥10 Billion Stock Rights Exercise for Bitcoin Acquisition Oliver Dale | usagold...
Stripe Reportedly Finalizes $1.1B Deal to Acquire Bridge Nicholas Say | usagoldmines.com
Stripe Acquires Stablecoin Platform Bridge for $1.1 Billion Oliver Dale | usagoldmines.com
Tesla Transfers $769 Million in Bitcoin to Unknown Wallets Oliver Dale | usagoldmines.com
Beyond the Blockchain: Tether’s Ambitious Expansion Plans Oliver Dale | usagoldmines.com
Fidelity Investments Discloses Data Breach Impacting 77,000 Customers Oliver Dale | usagoldmines.com
VanEck Establishes $30M Venture Fund for AI, Fintech & Crypto Startups Oliver Dale | usagoldmine...
Babylon’s Second Bitcoin Staking Round Draws $1.5 Billion in Deposits Oliver Dale | usagoldmines.com
PayPal Conducts First B2B Transaction Using PYUSD Stablecoin | usagoldmines.com
Grayscale Introduces Aave Trust for Accredited Investors as DeFi Sector Expands | usagoldmines.com
North Carolina Bitcoin Community Organizes Hurricane Helene Relief Mission | usagoldmines.com
Aptos Acquires HashPalette, Expands into Japanese Blockchain Market | usagoldmines.com
Swan Bitcoin and Proton Management at Odds Over Mining Business Allegations | usagoldmines.com
COPA Tackles Patent Issues in Cryptocurrency and Blockchain Space | usagoldmines.com
Proton Management Challenges Swan Bitcoin’s Mining Business Claims | usagoldmines.com
Dell CEO Sells $2.39 Billion in Company Stock Amid AI Boom | usagoldmines.com
Base Creator Jesse Pollak to Lead Coinbase Wallet Team | usagoldmines.com
Zuckerberg’s Net Worth Hits $201B as Meta Shares Climb | usagoldmines.com
Binance Labs Invests in OpenEden to Boost Real-World Asset Tokenization in DeFi | usagoldmines.com
MicroStrategy Eyes New $700M Note Issuance for Bitcoin Buys | usagoldmines.com
Chainlink & Fireblocks Partner to Streamline Stablecoin Technology for Banks | usagoldmines.com
ScoreRush: Goals, Pooky Games Introduces New Telegram Game Following $2 Million Fundraise | usagoldm...
Aptos (APT) Token Surges 16% Following Joint Venture Announcement, What’s Next? | usagoldmines.com
Travala Adds Solana Support & SOL Rewards for Crypto Travel Bookings | usagoldmines.com
Leadership Shake-Up at OpenAI as Company Restructures as For-Profit Entity, Seeks $6.5 Billion in Fu...
Taurus Expands Tokenization Efforts with Aktionariat Partnership | usagoldmines.com
IMF Staff Introduces REDI Framework for CBDC Adoption | usagoldmines.com

Leave a Reply