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November 22, 2024

Bloomreach AI: Using Loomi for Search, Marketing, And Content | usagoldmines.com

Serving more than 1,400 brands around the world, Bloomreach AI works to unify customer and product data so that your business can understand exactly what their target market really needs. As we connect to understand every channel, we create an online shopping experience that constantly changes to reflect customer needs as they explore all that you have to offer.

These AI systems exist so that eCommerce businesses can offer customer-driven experiences that provide new paths to purchase, faster business growth, and increased profitability. 

Loomi is Bloomreach’s eCommerce-specific AI system that works to elevate your content, site search, merchandising, and marketing campaigns. Using Bloomreach generative AI, Loomi takes the data and transforms it into actionable steps—which you can automate (if you so choose), allowing Loomi to individualize the experience of each of your customers.

Loomi in Search

Powering by Bloomreach’s AI, Loomi uses its advanced capabilities to deliver relevant, precise search results to your customers. Using both semantic and vector search technologies, Loomi helps your customers find exactly what they’re looking for. 

In addition to directing your customers to exactly where they need to be, Bloomreach AI search also provides personalized product recommendations, improving your revenue by showing customers products that they’re most likely to buy.

In addition to standard text search, Bloomreach AI search also includes visual search features, provides customers with the option to upload images to find similar products, and supports 33 different languages, allowing customers from around the world to access your eCommerce store.

Loomi in Marketing

No two customers are the same, and it’s important that your marketing efforts help your customers understand how much they’re valued as individuals. Loomi AI works to create personalized marketing campaigns that analyze each customer’s needs, identifying the best time to send content through emails, SMS texts, and social media interactions

Loomi’s machine learning model works to predict customer purchase behavior, providing your team with valuable insights on how you can best meet customer needs. Each personalized marketing strategy also works to identify effective marketing cadences and recommend products that make sense for your customers based on their previous purchases and search history. 

Loomi in Content Creation

We get it—you wish you could speak directly to each of your customers. Loomi AI makes direct communication a reality. By leveraging algorithms and analyzing customer data, Loomi has the ability to create personalized content including providing tailored emails, personalized web content, and engaging social media posts that are the right fit for your customer based on their preferences and behaviors.

The Future of Bloomreach AI and Loomi

The AI revolution is here—and Loomi is leading the charge in eCommerce. Through advanced personalization, integration with emerging technologies, advanced omni-channel capabilities, improved search and discovery, and greater automation and efficiency, Loomi AI is constantly working to refine algorithms and fine-tune the processes that help your customers get to know your brand on a personal level. Our team is working hard to ensure that Loomi continues to provide the most intuitive, personalized AI marketing services available.

Reach Out to Bloomreach AI Today to Get Started with Loomi

When you choose Loomi AI, you can stop stressing about how to best reach your target market. When you allow Loomi to move forward with your marketing campaigns, you can get back to focusing on growing your business—while you let Loomi handle getting your customers where they need to be. 

Want to learn what Bloomreach AI can do for your eCommerce brand. Reach out to our eCommerce development agency today to schedule a free consultation and demo. For Dippin’ Dots, our work resulted in a 47% increase in eCommerce-generated revenue.

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