By Nermeen Nabil Khear What EU Online Sellers Need to Know
Kaufland Discontinues Fulfillment Service—specifically Fulfillment by Kaufland (FBK)—by February 28, 2025, ushering in a significant transformation within Europe’s e-commerce landscape. This major move aligns with Kaufland’s broader strategy to offer more flexible, cross-border fulfillment solutions that cater to online retailers’ evolving needs. As an EU-based seller, adapting your VAT and logistics strategies to this change is essential for staying competitive.
Read on to understand why Kaufland discontinues fulfillment service, how sustainability is reshaping e-commerce, and how data-driven approaches can give you the edge. You’ll also discover how hellotax can streamline your VAT compliance while you focus on growth.
1. Kaufland Discontinues Fulfillment Service: Key Updates from Kaufland
Discontinuation of FBK
- End date: Fulfillment by Kaufland ends on February 28, 2025.
- Reason: Kaufland aims to provide sellers with greater flexibility by shifting to a modular fulfillment approach.
Modular, Cross-Border Fulfillment
- What it means: Kaufland’s new model accommodates orders from multiple sources (Kaufland’s platform, other marketplaces, and even your own online store).
- Seller benefits:
- Customizable shipping and return solutions.
- Streamlined logistics for international markets.
- Enhanced operational efficiency.
Strengthening Partnerships and Global Expansion
- Shopify integration: Shopify retailers can now easily sell on Kaufland.de, opening new market opportunities.
- Geographical reach: Expansion into Poland and Austria broadens Kaufland’s marketplace, offering EU sellers new channels for cross-border sales.
2. Adjusting Your Strategy for Kaufland’s Changes
Kaufland’s New Focus
- Kaufland will introduce a multi-channel fulfillment service that can handle orders from multiple sources.
- Collaboration with sellers will become more tailored, tackling specific operational challenges.
Staying Competitive
- Omnichannel integration: Make sure your products are visible both online and offline.
- Personalized marketing: Use customer data to offer unique deals and experiences, improving retention and conversions.
- Hybrid selling: Combine first-party (direct-to-consumer) and third-party sales strategies for maximum reach
Access to the Kaufland website from here.
3. How hellotax Can Help
Managing VAT compliance in multiple EU countries can be complex—especially if you’re expanding to marketplaces like Kaufland, Amazon, or other cross-border platforms.
hellotax simplifies your VAT processes by:
- Automating returns and registrations in various EU countries.
- Providing a user-friendly dashboard for real-time VAT tracking.
- Offering expert support to guide you through each step of cross-border compliance.
Want to learn more? Contact hellotax or subscribe to our newsletter for the latest updates on EU e-commerce, VAT compliance, and marketplace trends.
4. Final Takeaways
- Kaufland’s Big Move: FBK ends in 2025, giving way to a flexible, cross-border fulfillment model.
- Sustainability Sells: Eco-friendly initiatives drive sales and build stronger brand identities.
- Data-Driven Strategies: Personalization and AI-based analysis can significantly boost customer loyalty and ROI.
- Preparing for Change: Keep an eye on competition and emerging markets. Tailor your logistics and marketing strategies to stay ahead.
- Leverage hellotax: Simplify VAT compliance and focus on growing your business.
Ready to simplify your VAT compliance?
Contact hellotax or book a free consultation to see how our solutions can support your e-commerce expansion.
The post Breaking News: Kaufland to Discontinue Fulfillment Service by 2025 appeared first on hellotax Blog.
This articles is written by : Nermeen Nabil Khear Abdelmalak
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