By Nermeen Nabil Khear 
Easter is one of the biggest shopping seasons of the year, presenting a golden opportunity for sellers to boost their profits. From traditional Easter chocolates to beauty gift sets and themed decorations, sellers who plan can capitalize on the seasonal shopping rush.
For eCommerce businesses, dropshippers, and retailers, knowing which products will drive the most sales is key to maximizing profits. This guide will highlight the top products to sell for Easter 2025, explaining why they are popular and how they can help increase revenue during this festive season.
When Is Easter 2025
Easter Sunday in 2025 falls on April 20, making it one of the latest Easter dates in recent years. This delay is due to how Easter is determined—it always falls on the first Sunday after the first full moon following the spring equinox. Since the full moon arrives later in 2025, Easter is pushed further into April.
A later Easter means warmer weather in many regions, increasing demand for outdoor activities, fashion, and skincare products. It also provides a longer shopping season, giving consumers more time to purchase Easter-related goods. Sellers can take advantage of this extended window by running promotions earlier and keeping stock available for longer.
Top Products to Sell on Easter 2025
Easter Sunday is a major shopping event, and sellers who strategically choose the right products can significantly boost their revenue. Choosing the right products can make a huge difference in your sales performance. Here are the top products to sell for Easter 2025.
1. Easter Eggs
Easter eggs are one of the most in-demand products for the holiday, making them an essential item for sellers. They are used for egg hunts, gifting, and seasonal décor, making them a versatile product.
You can choose from plastic fillable eggs to hand-painted decorative eggs and eco-friendly wooden or biodegradable options.
Types
- Decorative Eggs: These can be made from various materials, such as wood, glass, or ceramic, often featuring beautiful designs or hand-painted finishes.
- Plastic Eggs: These are perfect for egg hunts, available in assorted colors and sizes, and often designed to be filled with treats.
- Personalized Eggs: Offering customization options, these eggs can be engraved or printed with names, making them great keepsakes.
Why dropship this product: Dropshipping allows you to offer a vast array of designs and materials without the costs associated with storing inventory. This flexibility is crucial for seasonal items that may not have long-term demand.
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Tips for Selling
- Highlight Unique Designs: Showcase the craftsmanship and uniqueness of your eggs. Use high-quality images and detailed descriptions on your website to emphasize the materials and artistic details.
- Target Families: Market to families planning Easter egg hunts or decorations. Create family-focused content, such as blog posts on how to host a memorable egg hunt or ideas for decorating eggs.
- Bundle Offers: Create bundles of eggs with other Easter items, such as candy or decorations, to encourage larger purchases. Promote these bundles as “Complete Easter Kits” that provide everything a family needs for a festive celebration.
2. Candy
Candy is a high-volume Easter product, with consumers purchasing jelly beans, marshmallow treats, and pastel-colored sweets for gifting and basket fillers.
Many brands offer limited-edition flavors and festive packaging, creating high seasonal demand.
Types
- Gummy Candies: Look for bunny shapes, egg designs, and colorful assortments that appeal to children and families.
- Hard Candies: These can include classic favorites or seasonal flavors, packaged attractively for gifting.
- Novelty Candy: Unique offerings like chocolate-covered marshmallow bunnies or candy-filled eggs can stand out on shelves.
Why choose this product:The candy industry enjoys high turnover, and dropshipping allows you to quickly adjust your inventory based on consumer preferences and trends without the risk of excess stock.
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Tips for Selling
- Seasonal Promotions: Offer discounts or special deals leading up to Easter. Consider creating an Easter countdown on your website to remind customers of the approaching holiday and your promotions.
- Create Gift Baskets: Combine various candies into themed gift baskets, such as “Easter Sweet Treats” or “Chocolate Lovers’ Delight.” Market these baskets as perfect gifts for family and friends, making them easy choices for customers looking for convenient gifting options.
- Use Eye-Catching Packaging: Invest in colorful, festive packaging that reflects the Easter theme. Highlight the packaging in your marketing materials to attract attention.
3. Chocolate
Chocolate is a top-selling Easter product, with customers buying everything from chocolate bunnies to luxury truffle assortments.
Premium chocolates with unique flavors, gourmet ingredients, or festive designs often command higher prices and appeal to gift shoppers.
Types
- Chocolate Bunnies: These can range from small to large, with options like solid chocolate or filled varieties.
- Easter Egg Chocolates: Provide various flavors, including dark, milk, and white chocolate, often with creative fillings.
- Artisan Chocolate: Premium, handcrafted chocolates that can be marketed as luxury items for gifting.
Why sell chocolate: Dropshipping allows you to feature a diverse selection of chocolate products, catering to different tastes and dietary preferences, such as vegan or gluten-free options.
Tips for Selling
- Highlight Quality: Emphasize premium ingredients or unique flavors in your chocolate offerings. Share the story behind your products, such as sourcing beans from sustainable farms or artisanal production methods.
- Create Themed Collections: Group chocolates by themes, such as “Spring Flavors” or “Gourmet Treats.” Use visually appealing imagery and descriptions to entice customers.
- Promote Gifting Options: Position your chocolates as ideal gifts for Easter. Create gift guides that suggest pairings with flowers or other Easter-themed items. Highlight customizable options, such as personalized messages on gift boxes, to appeal to shoppers looking for thoughtful gifts.
4. Skincare Bundles
With spring around the corner, skincare is a rising Easter gift category. Customers look for hydrating products, body scrubs, and face masks to refresh their skin after winter.
Easter-themed skincare bundles make perfect gifts for beauty-conscious buyers.
Types
- Moisturizing Sets: Include seasonal favorites that prepare the skin for warmer weather, such as lightweight moisturizers and hydrating serums.
- Sunscreen Bundles: Essential for the spring and summer months, these bundles can include various SPF products.
- Bath and Body Sets: Feature items like body scrubs, lotions, and bath bombs, perfect for self-care during the holiday.
Why select this product: Skincare products often have a high demand during seasonal transitions, and dropshipping allows you to offer a range of products without the risk of unsold inventory.
Tips for Selling
- Educate Customers: Create detailed product descriptions and blog posts discussing skincare routines for spring. Offering free samples or trial sizes can encourage customers to try new products.
- Seasonal Promotions: Create limited-time offers around Easter, encouraging customers to purchase skincare bundles as gifts for themselves or loved ones.
- Offer Subscription Services: Consider providing a subscription model where customers can receive new skincare bundles regularly at a discounted rate.
5. Beauty Gift Sets
Beauty gift sets, featuring makeup, perfume, or skincare products, are in high demand during Easter.
Limited-edition pastel beauty collections appeal to customers looking for seasonal gifts or trendy spring makeup.
Types
- Makeup Kits: Include seasonal colors and products that are perfect for Easter celebrations, such as pastel eyeshadows and vibrant lipsticks.
- Skincare Sets: Offer a combination of cleansing, moisturizing, and treatment products, ideal for refreshing routines.
- Nail Care Kits: Provide nail polishes in spring colors along with nail care accessories.
Why dropship beauty products: With beauty products, dropshipping allows you to curate unique collections without the overhead of maintaining inventory. This is especially useful for seasonal trends that change frequently.
Tips for Selling
- Create Themed Sets: Assemble gift sets around specific themes, such as “Spring Refresh” or “Easter Glam.” Clearly label these sets in your marketing materials to catch potential buyers’ attention.
- Availability of Limited Editions: Highlight any exclusive or limited-time items to create urgency. Use countdown timers on product pages to indicate how long the offer is available, encouraging customers to act quickly.
- Promote Customization Options: If possible, allow customers to create their own gift sets. Providing a selection of products to choose from can enhance the shopping experience, making it more personal and appealing.
6. Pastel Makeup
Pastel makeup is a spring beauty trend, making it a hot-selling item during Easter. Popular pastel products include eyeshadow palettes, lip glosses, blushes, and nail polish.
Many beauty brands release limited-edition pastel collections, increasing seasonal demand.
Types
- Eyeshadow Palettes: Offer palettes featuring soft pastels and spring colors, appealing to consumers looking for seasonal makeup.
- Lipsticks: Provide a range of pastel shades that fit the Easter theme, such as soft pinks and corals.
- Blushes and Highlighters: Focus on light, fresh colors that enhance the complexion for a radiant look.
Why sell this product: Pastel makeup can be highly seasonal, and dropshipping allows you to adjust your product offerings based on current trends without long-term commitments.
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Tips for Selling
- Showcase Looks: Create tutorials or lookbooks featuring pastel makeup looks. Use social media platforms to share these looks and encourage customers to recreate them using your products. Consider hosting makeup challenges to engage your audience.
- Engage Customers with Promotions: Offer discounts on pastel makeup during Easter week to incentivize purchases. Advertise these offers via email marketing and social media platforms.
- Host Virtual Makeup Classes: Engage customers by offering online classes where they can learn how to apply pastel makeup. This encourages participants to purchase the products used in the class.
7. Festive-themed Products
Easter decorations and party supplies are in high demand as families host Easter gatherings, egg hunts, and festive dinners.
Items like bunny-themed tableware, party favors, and home décor sell well.
Types
- Easter Decorations: Items like banners, table centerpieces, and themed party supplies can enhance the holiday spirit.
- Seasonal Home Goods: Consider decorative items like table runners, dishware, and wall art that celebrate the Easter theme.
- Children’s Crafts: Kits for creating Easter-themed arts and crafts can appeal to families looking for fun activities.
Why dropship this product: With a variety of seasonal products, dropshipping allows you to offer unique items that cater to specific interests without the risk of unsold inventory.
Tips for Selling
- Market Early: Start promoting your festive products well in advance of Easter to build anticipation. Use email marketing to inform subscribers about your offerings and any upcoming promotions.
- Create DIY Kits: Offer kits that include everything needed for holiday crafts or decorations. These can be marketed as fun activities for families to do together, enhancing engagement.
- Collaborate with Local Artists or Crafters: Partnering with local artisans to create unique, limited-edition festive products can distinguish your offerings. Promote these collaborations through social media and community events.
Final Words
Easter presents a huge opportunity for sellers to boost sales and engage customers. Consumers are looking for festive deals, unique gifts, and fun activities, so sellers who incorporate creative selling tips will stand out from the competition.
To make the most of the season, sellers should start promoting early, offer bundled deals, and use social media marketing to attract more customers. Whether you’re an eCommerce store owner, a dropshipper, or a small business, just start your Easter 2025 selling with DSers now!
This articles is written by : Nermeen Nabil Khear Abdelmalak
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