This raise concerns about the potential rollout of the central bank digital currency (CBDC).
The study, which surveyed about 19,000 people across 11 euro-area countries, found that Europeans see little value in adopting the digital euro, despite efforts by the ECB to prepare for its possible introduction.
According to the ECB’s working paper, titled “Consumer attitudes towards a central bank digital currency,” Europeans continue to favor traditional payment methods, such as cash and bank accounts, and showed minimal interest in shifting toward a new digital currency. When participants were asked to allocate 10,000 euros (roughly $10,800) across different assets, only a small fraction was set aside for the digital euro. This suggests that the CBDC would have little impact on more established liquid assets like cash and savings accounts.
The reluctance to embrace the digital euro points to a broader challenge facing policymakers: convincing consumers of its benefits. The study emphasized that while the digital euro could be introduced without major disruption to financial stability, its adoption would be a tough sell.
Consumers simply don’t see the added value in a new payment system, especially with plenty of existing alternatives already available. As the study put it, “convincing some users of the value added of a CBDC might pose a challenge for policymakers.”
The ECB’s survey also highlighted the importance of better communication to address this consumer hesitation. It found that Europeans responded positively to video-based education on the digital euro. Those shown a short video explaining the features of the digital euro were significantly more likely to consider using it.
This insight points to the importance of clear and concise communication, with the potential to change people’s minds and increase their willingness to adopt the new currency.
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This articles is written by : Nermeen Nabil Khear Abdelmalak
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