Genius Sports has launched Prediction.com, a consumer platform built through its Legend business that lets users compare equivalent event contracts across multiple prediction-market venues and track how probabilities shift as events play out.
The platform brings markets and pricing from major prediction-market platforms into one destination, according to a Genius Sports press release. Users can view how equivalent contracts are priced across different venues, while the platform is designed to help consumers discover markets and follow their development as events unfold.
Prediction.com also includes a proprietary pricing engine for comparing multi-leg contract combinations across venues. For sports markets, the platform combines Genius Sports’ live game data with real-time prediction-market pricing, allowing users to follow play-by-play action alongside changing probabilities, prices and market signals in the same view.
Legend’s Consumer Bet
The launch runs through Legend, Genius Sports’ consumer media and technology business, whose operations include a portfolio of sports brands reaching millions of fans. Prediction.com builds on Legend’s existing consumer and comparison technology while establishing a new flagship brand for the prediction-market category.
Genius Sports says the platform addresses fragmentation in the consumer experience as the category develops. The company already provides official sports data and integrity services to prediction-market platforms. With Prediction.com, it is creating a direct consumer presence where users can discover markets, compare contracts and pricing, follow live events and track outcomes.
A Crowded, Unsettled Category
Prediction.com arrives as the prediction-market category expands and consumers have access to a growing range of markets and platforms. Genius Sports describes the consumer experience as fragmented, with market discovery, contract comparisons and live tracking often spread across different destinations.
Prediction.com’s focus is comparison and aggregation: a single destination where consumers can review pricing and information available across multiple prediction-market platforms. The platform also provides a destination through which prediction-market platforms can be discovered by consumers.
Genius Sports says it will continue to expand Prediction.com’s coverage, functionality and partner integrations as the global prediction-market ecosystem develops. The company has not detailed a timeline or identified additional partners for those planned expansions.
The post Genius Sports brings prediction markets into one consumer hub appeared first on ReadWrite.
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This articles is written by : Nermeen Nabil Khear Abdelmalak
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