By Nermeen Nabil 
Just as the Olympic Games gear up in Paris, it’s time to elevate your eCommerce game! Wherever you are in the world, and whether you’re starting out or scaling up, now is the perfect time to seize new opportunities.
Discover actionable strategies in this newsletter to increase the performance of your business. We’ll help you understand the importance of analytics in Conversion Rate Optimization and provide tips to combat digital piracy. Additionally, we have actionable marketing automation insights for your eCommerce business and will share 11 essential marketing automation tips. From enhancing customer engagement to maximizing conversions, we’re here to help you make the most of the sunny season in eCommerce.
Let’s turn up the heat – and go for the gold! – on your online success this summer!
Happy selling!
We’re delighted to share that 2Checkout (now Verifone), has been honored with the 2024 Tekpon Star Award! Tekpon is a leading B2B SaaS marketplace connecting businesses with the right software solutions. Featuring genuine user reviews, Tekpon helps companies optimize their software stack effectively and affordably.
Increase The Performance of Your Business: How Important Analytics Is When Doing CRO
Analytics and Conversion Rate Optimization go hand in hand. Relying solely on intuition without data leads to missed opportunities. Learn how to use analytics to boost your CRO efforts and drive better business performance.
5 Metrics to Elevate Your Loyalty Program
Loyalty programs are powerful tools for boosting sales, retaining customers, and creating brand advocates, but measuring their effectiveness can be tricky. Discover five essential metrics to accurately gauge the performance and ROI of your loyalty program, helping you refine your strategy and maximize its impact.
Cross-Sell Campaign Success: A Deep Dive into the Digital Transformation of EaseUS
In today’s fast-paced digital landscape, businesses are constantly seeking innovative strategies to boost growth and maximize revenue. Get inspired by this success story and our partner’s approach and results that could reshape your own digital strategy.
Combat Digital Piracy with 10 Essential Safety Tips
Navigating the complexities of online payments can often feel like solving a complex puzzle. But we’ve got you covered! Unlock the world of payments processing with this comprehensive guide that explores popular payment methods in global eCommerce.
New vs. Existing Customers: Should You Price Differently?
Not all customers are the same, and recognizing this is important for effective segmentation. Discover why one-size-fits-all pricing rarely works and learn strategies to tailor your approach to attract both new and existing customers.
B2B eCommerce Business Growth Checklist
In an era where B2B buyers demand the same seamless experience as B2C shoppers, the landscape of B2B eCommerce is evolving rapidly. Is your business checking all the boxes needed to support its growth path? Go through our checklist to get a quick overview of the business areas that can drive your B2B eCommerce strategy forward and ahead of the competition.
11 Marketing Automation Tips for Your eCommerce Business
Marketing automation goes beyond traditional email campaigns. Explore 11 powerful tips to elevate your eCommerce marketing strategy, ensuring personalized and effective communication that drives engagement and boosts sales.
Landing Page Optimization Process for High Conversion Rates
Ever wondered why there’s often a significant gap between attracting website traffic and converting visitors into customers? Go through the factors influencing this gap and explore effective strategies for optimizing landing pages to achieve higher conversion rates.
2Checkout Payment Method Coverage
The importance of local payment methods and currencies cannot be overstated when selling digital products globally. Explore how integrating local payment methods and adopting localization best practices can streamline transactions across diverse markets.
The post Industry Buzz – July 2024 appeared first on The 2Checkout Blog | Articles on eCommerce, Payments, CRO and more.
Nermeen Nabil Khear