Prime Big Deal Days 2024 is nearly here. Find out why you should invest in this yearly Prime-exclusive sales event and learn from our simple Prime Big Deal Days strategies for Amazon sellers.
Prime Big Deal Days 2024 is shaping up to be one of the year’s most significant online shopping events. Once known as Prime Early Access, this 2-day annual blowout sale will take place on Oct. 8-9 this year. Caught you off guard? No need to panic. Our Prime Big Deal Days seller tips are locked and loaded.
Key Facts About Prime Big Deal Days 2024
1. Prime Exclusive
Like Prime Day, this event is exclusive to Amazon Prime members. But don’t worry, there are “more than 200 million paid Prime members in 24 countries” – that’s nearly as many people as the whole of Brazil, the world’s 7th largest country.
Also like Prime Day, this is mainly a recruitment event. But it comes with fantastic deals across a wide range of product categories. So, as an Amazon seller, it’s important to be ready for this opportunity to find the best products to sell during October Prime Deals and grow your customer base. It’s also critical that you offer Prime Exclusive Discounts, as explained on the seller forums.
|Note: Your offer doesn’t need to be a Prime offer to be eligible for a Prime Exclusive Discount.|
2. Strategic Timing
Prime Big Deal Days (PBDD) falls right between Prime Day and Cyber Week. So, you could think of it as a teaser for the great saga that is the holiday shopping season. But it’s also a way to make people loosen those purse strings, getting first dibs on their holiday spending money. To that end, several gift guides have already been launched, such as Holiday toy list, Toys we love, and Gift recommendations.
3. Diverse Offering
On the official webpage, shoppers will find discounts across 35+ product categories, including electronics, home goods, fashion, and toys. The sale will offer significant discounts on popular brands, products from small businesses, Amazon devices like Echo, Fire tablets, Astro Bot, and Kindle e-readers, as well as Prime card purchases.
But this year’s event is unique in that there’s a lot more focus on the Amazon brand. Aside from the usual early deals on Amazon devices, you now have Amazon car rental, travel deals, and even Amazon-exclusive toys like the Amazon delivery van ride-on and the Holiday fox plush toy.
4. Global Reach
PBDD is growing. Prime Big Deal Days 2024 is already available in 19 countries. This year, Austria, Luxembourg, Portugal, and Turkey are taking part in the event. Also, Japan’s version of PBDD will take place later in October. Only 7 of Amazon’s venues are not taking part this year: China, Egypt, India, Mexico, Saudi Arabia, South Africa, and the U.A.E.
5. Plenty of Publicity
Amazon is gearing up for this year’s event with several blog posts, online ads, and TV commercials. You can benefit from all this online publicity and media coverage by timing your offers for when your target audience is most likely to come across them (e.g., on the school run, after work, on lunch breaks).
6. Hefty Preparation
You can tell that Amazon has put a lot of work into this event. It put out a post showcasing its flagship devices and how they handle crash tests at Lab126. Also, several tech innovations have recently been released. For instance, the Rufus browser widget is now available to desktop buyers. Then there’s also the QR code web sign-in requirement on some venues.
Why Prime Big Deal Days 2024 Matters to Sellers
More Traffic
The event brings millions of shoppers to Amazon looking for exclusive, time-sensitive deals. For sellers, this surge in organic traffic offers a prime opportunity to boost product visibility and sales. This is especially important for sellers who don’t want to invest in costly ads.
Voice Commands
If you own the Buy Box, your offer is more likely to be picked up by Alexa as a recommendation or voice query result. This will then enable buyers to purchase immediately, add to their wishlist, or save for later. Alexa will keep reminding them to check out offers with great savings and upcoming deals.
AI Orders
There’s now an official Rufus web page. It’s meant to show how Rufus understands not just keywords, but also common phrases. What it doesn’t tell you is that Rufus goes beyond keywords and looks at intent and context. So, it’s influenced by what that particular buyer’s chosen in the past and how they’re likely to use the product.
Faster Prime Deliveries
Amazon announced last month that it achieved record numbers with its Prime deliveries both in the USA and abroad. Over 5 billion items arrived the same day or the next, marking a 30% rise YoY. This is all thanks to machine learning, regionalising warehouses, and expanding same-day delivery areas. Sellers can enjoy these record speeds too if they opt for Fulfillment by Amazon (FBA).
Prime Member Benefits
Prime members enjoy countless perks, such as 30-minute early access to Lightning Deals and invite-only offers. Exclusive access encourages people to spend more and to come back for repeat orders. This makes Prime Big Deal Days 2024 an excellent time for sellers to offer competitive prices.
Prime Big Deal Days Seller Tips
Leverage Deals and Discounts
Create Coupons for your products. These will appear on special promotional pages and can attract significant traffic. Also explore Prime-exclusive discounts to entice more buyers. Note that buyers can now see your price history, so they’ll expect a dip in that graph.
Optimize Listings
Optimize listings for Prime Big Deal Days 2024 with relevant keywords, detailed descriptions, and professional images. Well-optimized listings increase your chances of catching the buyer’s eye, especially if you own the Buy Box.
Advertise Wisely
Coupled with ads that are timed just right, your offers are far more likely to reach their target audience on Prime Big Deal Days 2024. Sponsored Product Ads and Display Ads can help put your products in front of more shoppers, especially in this competitive marketplace.
Try to create A+ content with user videos and plenty of thumbnails in the “Inspiration” reel below. One of the best Amazon Prime Big Deal Days advertising tips we can offer is to never buy ads when you don’t own the Buy Box, because you’re just sending buyers to the competition.
Gain a Foothold with FBA
Using Fulfillment by Amazon (FBA) makes your products eligible for Prime’s fast and free shipping. This not only increases your chances of making sales, but also boosts customer satisfaction. One of the best Amazon FBA strategies for Prime Big Deal Days is to send in only as many units as you realistically expect to sell, especially since monthly storage rates are 20%-60% higher from Oct. to Dec.
Stand Out with SFP
According to Statista, there are 180 million US members in the USA alone. So, it’s not exactly a private club. But if you want to be able to tap into this market, you should consider applying for the Seller Fulfilled Prime trial.
Hold Out for the Holiday Momentum
Since Prime Big Deal Days is an early start to the holiday season, try to focus on high-demand products like electronics, toys, and fashion. But make sure not to run out too quickly. Also, factor in that unavoidable spike in returns as sales rise. A clear and easy return policy will help maintain customer satisfaction, as well as spare you the kinds of costs that would push your prices higher.
Stay in the Loop
As an Amazon seller, you’re part of a vast and growing community that’s always ready to share and learn. Right now, it’s all eyes on the largest annual seller conference, Amazon Accelerate 2024. Register for the Accelerate virtual event now and access the virtual platform to connect with sellers, Amazonians, service providers, and affinity groups.
Prime Big Deal Days in October 2024 is an incredible opportunity to increase sales and exposure. Make sure to find a few Prime Big Deal Days strategies for Amazon sellers like yourself and get ready to stand out in this highly competitive shopping event.
Melanie takes an active interest in all things Amazon. She keeps an eye on the latest developments and keeps Amazon sellers up to speed.
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