By Nermeen Nabil Khear 
The purchase of 11 BTC was confirmed after a leaked email fueled speculation about the bank’s intentions.
This step comes as the banking giant has long been exploring Bitcoin, signaling its openness to digital innovation.
Intesa’s $1M Bitcoin Bet Signals Growing Crypto Interest
CEO Carlo Messina noted that this investment is a “test,” emphasizing that Intesa has only put a small amount—$1 million—into Bitcoin. He added, “To a family, I would say: you never do this; I don’t do it, I don’t make my mother do it.” Despite this cautious approach, Messina clarified that a big European bank cannot ignore the growing demand from customers looking to invest in crypto. “If customers decide to make these investments, we need to be available to them,” he said.
Intesa Sanpaolo acquista 11 #Bitcoin, il CEO Carlo Messina: “È un test, abbiamo investito solo 1 milione. A una famiglia direi: non lo fate mai; non lo faccio io, non lo faccio fare a mia madre”.
Il n.1 di Intesa ha spiegato che “una grande banca europea non può non essere a… pic.twitter.com/nfyA5Ecsnd
— Class CNBC (@classcnbc) January 14, 2025
As more global investors, including major players like MicroStrategy and Tesla, have jumped into the crypto market, Italy’s banking sector has been eager to follow suit. Intesa’s decision mirrors the growing recognition that digital currencies are becoming a key part of the financial landscape.
Intesa’s Bitcoin Investment Reflects Growing Global Crypto Momentum
This purchase also coincides with the anticipation of pro-crypto policies under the incoming Trump administration. With the U.S. making strides in crypto regulation, European banks like Intesa Sanpaolo are likely taking cues from the shift in global sentiment.
BREAKING:
Italy’s largest bank Intesa Sanpaolo has started buying Bitcoin, according to leaked internal emails which celebrate the “first transaction” of €1m for 11 $BTC pic.twitter.com/YX8rKdSvWS
— Bitcoin Archive (@BTC_Archive) January 13, 2025
While Messina made it clear that this was a small, calculated step, his remarks highlight the balancing act banks face in today’s rapidly evolving financial landscape. The move shows that while crypto still has its risks, it’s an area that cannot be ignored by major financial players.
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This articles is written by : Nermeen Nabil Khear Abdelmalak
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