ReachMe, a paid connection platform to reach KOL accounts, has discovered a bug that allowed sending messages for a smaller fee. SlowMist discovered the bug, allowing ReachMe to retain its regular fee structure.
The crypto world has another currency – attention. ReachMe aims to filter that demand by creating a fee-based model to reach Key Opinion Leaders (KOLs).
Recently, the Slow Mist investigation team found a bug on ReachMe, which allowed users to reach KOLs for a much lower fee. A team of white hack hackers managed to test the bug and alert the team for patching.
The ReachMe service launched this Thursday and has already attracted big names in the crypto space. The app focuses on verified X accounts among crypto influencers, giving them a way to tokenize their outreach. KOLs have already received outsized attention for their paid shilling of projects. For some, the reach fee may be an additional obstacle or a way to earn more from their social media clout.
ReachMe will work as a tokenless protocols, and the team has warned against any token launch announcements. The service uses BNB for its fees, with three major price tiers. All verified accounts can also alter their fees to reflect demand. Despite this, there are multiple attempts to present new tokens as belonging to ReachMe.
Binance’s ‘CZ’ Zhao draws attention to ReachMe
ReachMe gained popularity after Binance’s founder Changpeng ‘CZ’ Zhao added a link to his profile a few days ago. Zhao picked the project for explicit endorsement and is also seen as the inspiration behind ReachMe, suggesting the idea of paying with crypto to increase the chance of a response.
Zhao explored the idea of pay-to-reach in a recent blog, aiming to filter and limit requests and irrelevant information. Later, Zhao received the pitch for ReachMe, an already working prototype for paid communication.
The influence of Zhao was already big on X, leading to multiple contact requests. He tested different pricing tiers on ReachMe, raising fees up to 1 BNB ($625.30) for message requests. Previously, fees of 0.1 BNB and 0.04 BNB led to a flood of hundreds of messages. Zhao explained he tried to answer as many questions as possible, though finding the task overwhelming after opening his inbox for a lower fee.
Zhao explained his goal is to set the price high enough to receive just 10 daily requests for outreach. He announced all proceeds from ReachMe will go toward supporting projects in the Binance ecosystem, or for buying tokens as a sign of support. Alternatively, the proceeds may go toward charity.
For all the fees or donations in BNB I receive on my public address, I will donate or use them to help BSC community projects. I may simply buy some tokens with them. It’s probably the simplest way to help BSC projects.
For tokens on this address, I will ignore them for as long…
Zhao said he liked the ReachMe system, and it could be useful for multiple crypto KOLs. Similar pay-to-reach systems have been set up with fiat, but this is the first crypto-only app that has the chance of becoming the main hub for the crypto community.
ReachMe is already hosting several tiers of KOLs, with fees starting from 0.01 BNB. The highest fee was set by @Llamaxbt, asking for 69 BNB. Medium fees range from 0.5 to 1 BNB, as Zhao is still in this category. The new service is still testing the attention of users. Some of the accounts ended up receiving advertisements, which somewhat justified the fees.
ReachMe’s popularity and fee potential depend mostly on X account outreach. Zhao’s account has been targeted mostly for Binance’s business opportunities. The flood of messages made Zhao request shorter communication with clear points while directing requests to the Binance team for technical questions.
ReachMe is not the only service for paid influencer inboxes. Pay To Reach launched on March 24, also claiming to be inspired by Zhao’s post. The project offers point mining in addition to a paid inbox. The service, however, is still attracting KOLs and has not grown its list of influencers.
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This articles is written by : Nermeen Nabil Khear Abdelmalak
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