TLDR
- Sony launched the Sony Onchain Entertainment Incubation Program on October 29, 2026, for creators and startups building on Soneium.
- Selected projects will get technical infrastructure, business development, marketing support and access to fundraising opportunities.
- Sony has supported 43 projects through two earlier incubation programs since 2024.
- Soneium recently announced plans for a proposed native token called SONEIUM and a Tokenized IP initiative.
- The SONEIUM token has not been issued, and no launch date, supply or distribution details have been shared.
Sony Group has launched a global incubation program for startups and creators building entertainment services on Soneium. Soneium is the company’s Ethereum layer 2 blockchain network.
The Sony Onchain Entertainment Incubation Program was announced on October 29, 2026, in Tokyo. It is open to creators around the world who want to build entertainment products using blockchain technology.
Sony said the goal is to grow “onchain entertainment.” The company describes this as using blockchain to create more direct links between creators and fans, along with new ways to build communities.
What Selected Projects Will Receive
Selected projects will get access to Soneium’s technical infrastructure. They will also receive business development and marketing support.
1/ Sony Group is launching the Sony Onchain Entertainment Incubation Program: A global program for builders and creators bringing Entertainment and Tokenized IP to life on Soneium.
Selected projects will gain access to:
Get co-creation opportunities with Sony Group
— Soneium
Participants may work with Sony Group companies on joint projects. The program also offers community engagement opportunities and access to fundraising.
The announcement does not list a fixed investment amount. It also does not promise direct funding for every participant.
Sony is looking for projects that combine digital content, fan communities and digital assets. These could include new ways for fans to support creators or new revenue options for creative work.
The company said it wants to help projects move past technical testing. Its aim is to build services that offer real value to users.
Sony has worked on blockchain projects centered on Soneium since 2024. Through two earlier incubation programs, it has selected and supported 43 projects from around the world.
One of those was Soneium For All, a gaming incubation program launched in June 2025. It offered developers technical resources, funding opportunities and help attracting users.
Soneium Builds Its Entertainment Network
Sony Group and Startale Group developed Soneium together. Its mainnet launched in January 2025.
Sony Ventures invested $13 million in Startale Group in January 2026 through the Sony Innovation Fund. At that time, Startale said Soneium had processed more than 500 million transactions and supported over 250 applications.
In September, Soneium partnered with South Korean entertainment company DayOneDream. The deal aims to bring K-pop assets and concert-related royalties onto the network through the WAVIST platform.
Also in September, Soneium adopted OP Enterprise services from OP Labs. The agreement covers monitoring, upgrades and incident response, with a 99.9% monthly uptime target.
On October 26, the network announced plans for SONEIUM, a proposed native token. The token is meant to connect creators, developers, intellectual property owners, fans and investors.
Soneium is also developing a Tokenized IP initiative. It would let entertainment companies and creators issue digital assets tied to individual properties in music, anime and gaming.
The first planned project involves Moriusa, a character owned by Japanese company Super State Holdings. A dedicated portal is also in the works for primary token sales, fan engagement tools and royalty distribution.
The SONEIUM token has not been issued yet. The network has not announced its launch date, supply or distribution plans.
The post Sony Doubles Down on Crypto Entertainment With New Soneium Program appeared first on Blockonomi.
This articles is written by : Nermeen Nabil Khear Abdelmalak
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