TLDR:
- BrandBoost uses Hedera’s DLT and no-code gamification to deliver real-time, personalized consumer loyalty experiences.
- Deloitte’s 2025 research shows 72% of consumers spend more with brands that offer active loyalty programs.
- Truesense’s UWB integration gives BrandBoost centimetre-level location accuracy to verify consumer presence at live events.
- THG’s HashCare helpdesk provides 24/7 human-agentic support, backed by an enterprise-grade service level agreement.
The Hashgraph Group (THG), a Swiss-based Web3 and AI technology company, has launched BrandBoost — a SaaS gamification platform.
Built on Hedera’s distributed ledger technology, BrandBoost enables brands to engage consumers through real-time incentives, tokenized rewards, and no-code gamification.
The platform targets enterprise clients across sports, media, entertainment, and telecom sectors aiming to modernize loyalty programs.
BrandBoost Redefines Consumer Loyalty Through Real-Time Engagement
Traditional loyalty programs built on static points and member cards are losing their effectiveness. Consumers today expect immediate, personalized, and interactive digital experiences from the brands they support.
BrandBoost directly addresses that gap by enabling live interactions across multiple touchpoints.
According to Deloitte’s 2025 customer loyalty research, 72% of consumers said loyalty programs make them more likely to spend with a brand.
Additionally, 56% reported spending more because of loyalty programs, and 80% said they get greater value through them. These figures show how loyalty programs still carry meaningful weight among consumers.
However, the same research revealed a critical gap: only 51% of consumers actively engage with even one loyalty program. That finding places pressure on brands to deliver relevance, personalization, and sustained value. BrandBoost responds to this by turning passive brand interaction into a live, two-way engagement experience.
Stefan Deiss, Co-Founder and CEO of THG, stated: “Loyalty programs are no longer just about points and rewards, but about creating live engagement ecosystems where consumers interact with brands in ways that feel immediate, relevant, and personalised.”
The platform also includes integrated token studios, allowing brands to create their own loyalty tokens consumers can earn, trade, and redeem.
UWB Technology and Blockchain Infrastructure Power the Platform
BrandBoost is built on Hedera’s distributed ledger and integrates THG’s digital wallet AssetGuard and identity platform IDTrust.
Together, these components create a secure and verifiable consumer engagement layer. The combination supports trusted micro-transactions within self-custody wallets.
In collaboration with Truesense, BrandBoost also incorporates ultra-wideband (UWB) technology for centimetre-level location accuracy.
This feature establishes a physical trust layer by confirming a consumer’s exact presence during events or gamified experiences. It also reduces fraud and verifies real-time participation at live venues.
Armando Caltabiano, Co-Founder and CEO of Truesense, noted: “We are excited to integrate our UWB technology within THG’s enterprise-grade BrandBoost platform, helping to trigger new disruptive monetisation streams related to consumer engagement.”
THG and Truesense recently completed a joint proof-of-concept for a satellite TV provider in Latin America, connecting DLT and UWB technology via a USB-TV Dongle.
BrandBoost also includes THG’s HashCare helpdesk, offering 24/7 human-agentic support with enterprise-grade service agreements.
The platform is part of THG’s broader Hashgraph for Enterprise product suite, supporting audience segmentation, leaderboards, and personalized consumer challenges.
The post The Hashgraph Group Launches BrandBoost to Transform Enterprise Loyalty Through Real-Time Gamification appeared first on Blockonomi.
This articles is written by : Nermeen Nabil Khear Abdelmalak
All rights reserved to : USAGOLDMIES . www.usagoldmines.com
You can Enjoy surfing our website categories and read more content in many fields you may like .
Why USAGoldMines ?
USAGoldMines is a comprehensive website offering the latest in financial, crypto, and technical news. With specialized sections for each category, it provides readers with up-to-date market insights, investment trends, and technological advancements, making it a valuable resource for investors and enthusiasts in the fast-paced financial world.