The new Borderlands 4 trailer that Randy Pitchford wasn’t supposed to tell everyone about is going to debut at The Game Awards this week Hallie Frederick | usagoldmines.com

Authentic story: Consummate poster and CEO of Borderlands developer Gearbox Randy Pitchford has hinted {that a} Borderlands 4 trailer is within the works. And by hinting, I imply he bought excited and yelled it from the digital rooftops once more.

Pitchford has a little bit of a behavior of being… let’s name it impassioned. There was the catastrophic Borderlands film, which he posted through, and he has total simply has a behavior of blurting out issues he perhaps should not be. Like when he vaguely tweeted about Borderlands 4’s potentially-seamless loading screen, earlier than disintegrating right into a pile of previous robes like Obi-Wan Kenobi, or, uh, simply straight-up introduced that Borderlands 4 was in full production swing to IGN back in July.

Now there is a new entry among the many issues Pitchford ‘simply tweeted out’. A brand new Borderlands 4 trailer is within the works, hopefully one which’ll present us some gameplay. Posting to X, Pitchford writes: “Cooking up a brand new Borderlands 4 trailer and it is badass af. Newest render is knocking me out. I am not supposed to speak about it but, however idgaf. I’M FREAKING OUT, yo.”

“I CAN’T WAIT TO RELEASE THIS F’ING TRAILER!” he later added, additionally confirming to at least one fan who requested if he was “attempting to edge” them, “sure.” You heard it right here first, Borderlands followers, Randy Pitchford is edging you.

Notably amusing is Gearbox’s official account, seemingly attempting to reap the benefits of Pitchford’s overenthusiasm whereas additionally coping with the truth that its huge reveal has been sabotaged by a CEO who’s simply, like, actually enthusiastic about his videogame, you guys. “Appears to be like like we’ll see a brand new trailer actual quickly!” the account posts, presumably by means of a teeth-gritted smile.

In a separate thread, Pitchford additionally reveals that the final body of the teaser trailer can also be the primary body of the trailer-trailer, including “sure, I am a troll and a tease. Take care of it.” To which Gearbox’s social, pulling its hair out, yelps “SPOILERS”, whereas the Borderlands account cries: “RANDY?!”

I imply, look. There’s each likelihood that is just a few chemically-concocted advertising and marketing technique brewed in a lab. I’m, in spite of everything, writing about it on our web site. On the similar time, Pitchford—as you may surmise from following one of many many hyperlinks above—has a recorded historical past of operating his mouth with these types of issues. Actually, if something’s to be lauded, it is the vitality redirection of whoever’s operating these socials, as they run with the bag as an alternative of cracking open a bottle of whiskey.

Nonetheless, Pitchford being energetic on social media does have its upsides, when he is not entering into slapfights with folks on X and comparing Gearbox to the Beatles. Not too long ago, a terminally-ill Borderlands fan was capable of be flown out to see an early build due to it, so—there’s an argument to be made that with the ability to go and begin an argument with the CEO of a serious video games firm everytime you need is, uhm, useful. Anyway, my ideas go to Gearbox’s advertising and marketing division, could they make it by means of the following few weeks with regular blood strain ranges.