By Nermeen Nabil Khear 
TikTok has become a major trendsetter in the e-commerce industry, driving viral product sales through short-form video content. Many businesses and influencers leverage the platform to promote products that quickly gain traction. Whether you’re an aspiring entrepreneur or a consumer looking for the latest must-have items, understanding TikTok trends can help you stay ahead of the curve.
In this article, we’ll explore how to discover trending products on TikTok, highlight 15 top-selling items, and provide insights on how dropshippers can capitalize on these trends.
- LED Strip Lights
- Hair Wax Stick
- Mini Portable Blender
- Reusable Water Balloons
- Scalp Massager
- Ice Roller for Face
- Wireless Lavalier Microphone
- Heatless Curling Rods
- Pet Hair Remover Rollers
- Glow-in-the-Dark Galaxy Projector
- Fidget Rings
- Magnetic Lashes
- Portable Neck Fan
- Digital Alarm Clock with LED Display
- Automatic Soap Dispenser
How to Discover TikTok Trending Products
Finding trending products on TikTok requires a mix of observation, research, and experimentation. Here’s a detailed breakdown of the best methods to uncover viral products.
1. Explore the “For You” Page
The For You Page (FYP) is the heart of TikTok’s algorithm, showcasing videos tailored to user interests. Since TikTok prioritizes viral content, many trending products surface here.
How to Use the FYP to Find Trending Products
- Scroll Daily: Spend time on the FYP to observe recurring product mentions.
- Identify Patterns: If multiple creators showcase the same item, it’s likely trending.
- Check Engagement: High views, likes, and shares indicate a strong product trend.
- Take Notes: Save interesting product videos to track their popularity over time.
2. Search Hashtags
Hashtags are a powerful tool to discover what’s trending on TikTok. Many viral products are categorized under specific hashtags.
Popular Hashtags to Use
- #TikTokMadeMeBuyIt – The most popular hashtag for trending products.
- #TrendingProducts – Showcases the latest viral items.
- #AmazonFinds / #AliExpressFinds / #Dropshipping – Highlights products available on popular e-commerce platforms.
- #SmallBusinessCheck – Useful for discovering trending handmade or niche products.
How to Search Effectively
- Use TikTok’s search bar to type in trending hashtags.
- Filter results by “This Week” to find the most recent trends.
- Watch the top-performing videos and take note of product types.
- Check the comment sections for audience interest and potential customer demand.
3. Follow Influencers
TikTok influencers often introduce products before they go viral. By following key influencers in your niche, you can get early access to upcoming trends.
Types of Influencers to Follow:
- Tech Reviewers – Showcase the latest gadgets and innovative tech products.
- Beauty Gurus – Promote trending skincare and makeup items.
- Lifestyle & Home Decor Influencers – Feature must-have home improvement products.
- Fitness & Wellness Creators – Highlight popular health-related products.
How to Find Influencers
- Use TikTok’s Creator Marketplace to search for influencers by niche.
- Check #TikTokMadeMeBuyIt for creators actively promoting viral products.
- Follow influencers with a high engagement rate, as their recommendations hold more weight.
4. Check TikTok Shops
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TikTok has its own shopping feature, allowing businesses to sell products directly on the platform. Many trending items can be found in TikTok Shops.
How to Use TikTok Shops to Find Trending Products
- Browse the “Popular” Section: TikTok showcases best-selling products.
- Check Flash Sales & Discounts: Products with heavy discounts often indicate high demand.
- Look at Seller Ratings & Reviews: Products with thousands of positive reviews are likely trending.
- See What Influencers Are Promoting: Many TikTok creators partner with TikTok Shop sellers to drive trends.
5. Monitor Engagement Metrics
Just because a product appears frequently on TikTok doesn’t mean it’s profitable. Checking engagement metrics helps determine if a product has strong sales potential.
What to Analyze
- Views & Likes: High numbers indicate strong interest.
- Shares & Saves: If people share and save the video, it’s a sign of demand.
- Comments: Look for users asking, “Where can I buy this?” or showing excitement.
- Duets & Reposts: Products that inspire user-generated content are more likely to go viral.
6. Use Trend Discovery Tools
Several external tools can help identify trending TikTok products more efficiently.
Recommended Tools
- TikTok Creative Center – Shows trending products and ads.
- Google Trends – Checks if TikTok trends are growing in popularity.
- Ecomhunt – Provides data on hot dropshipping products.
- Trendwatchers – Tracks emerging trends across social media platforms.
- Dropship.io – Helps find winning TikTok products for dropshipping.
How to Use These Tools
- Cross-check product trends on Google Trends to see if they have long-term potential.
- Use Ecomhunt to identify viral TikTok products with supplier information.
- Track trending TikTok ads on TikTok Creative Center to see what brands are promoting.
7. Analyze Competitor Stores
Successful dropshippers already selling on TikTok can provide clues to profitable products.
How to Research Competitor Stores
- Browse Their Social Media: See what products they post on TikTok.
- Check Their Website: Look at best-sellers and trending items.
- Monitor Their Ads: Use tools like BigSpy to track competitor ad campaigns.
- Look at Customer Reviews: If a competitor has a product with lots of good reviews, it’s likely a strong seller.
8. Test Products with Ads
Once you’ve identified a trending product, the final step is to test its potential with TikTok ads.
How to Run Product Tests
- Set a Small Budget: Start with $20–$50 per day.
- Use TikTok Spark Ads: Promote existing viral videos related to the product.
- Create Engaging Product Videos: Showcase the product in action, focusing on its benefits.
- Target the Right Audience: Use TikTok’s interest and behavior-based targeting.
- Monitor Results: Check click-through rates (CTR), conversion rates, and engagement metrics.
15 Top-Selling TikTok Trending Products
These 15 TikTok trending products are high-demand, low-risk, and highly profitable for dropshipping.
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1. LED Strip Lights
LED strip lights remain one of the most viral TikTok products, often featured in aesthetic room decor videos.
Why It’s Popular
- Customizable colors and lighting modes
- Easy installation with adhesive backing
- Enhances the visual appeal of TikTok videos* Featured in many “slicked-back bun” tutorials on TikTok.
- Works on all hair types, making it a versatile product.
- Easy-to-use, portable, and mess-free.
Marketing Tips
- Target Gen Z and gamers who love aesthetic room setups.
- Showcase creative lighting setups in TikTok videos.
- Offer bundled deals (e.g., “Buy 2, Get 1 Free”).
2. Hair Wax Stick
This styling tool is a game-changer for taming flyaways and achieving sleek hairstyles.
Why It’s Popular
- Featured in many “slicked-back bun” tutorials on TikTok.
- Works on all hair types, making it a versatile product.
- Easy-to-use, portable, and mess-free.
- Convenient for making smoothies and protein shakes anywhere.
- Rechargeable and USB-powered.
- Fits the TikTok trend of “wellness and health-conscious” living.
Marketing Tips
- Partner with beauty influencers to showcase before-and-after results.
- Use short-form video tutorials to demonstrate application.
- Offer discounts for bundled hair styling products.
3. Mini Portable Blender
This compact blender is a hit among fitness enthusiasts and on-the-go individuals.
Why It’s Popular
- Convenient for making smoothies and protein shakes anywhere.
- Rechargeable and USB-powered.
- Fits the TikTok trend of “wellness and health-conscious” living.
Marketing Tips
- Target fitness and meal-prep audiences.
- Run TikTok ads featuring smoothie-making hacks.
- Offer free shipping or bundle with reusable straws.
4. Reusable Water Balloons
These eco-friendly water balloons have gone viral, especially among families and kids.
Why It’s Popular
- No waste—can be used repeatedly.
- Self-sealing design makes them easy to use.
- Ideal for summer outdoor fun and parties.
Marketing Tips
- Advertise as a sustainable alternative to traditional water balloons.
- Showcase fun family challenges on TikTok.
- Offer discounts on bulk purchases.
5. Scalp Massager
A trending self-care product that helps with hair growth and relaxation.
Why It’s Popular
- Promoted in scalp care routines on TikTok.
- Helps stimulate blood circulation for healthier hair.
- Aesthetic and compact design.
Marketing Tips
- Use #SelfCareTikTok and #HairCareRoutine to gain visibility.
- Highlight benefits for dandruff and hair growth.
- Bundle with shampoo or essential oils.
6. Ice Roller for Face
A beauty must-have for reducing puffiness and improving skin texture.
Why It’s Popular
- Frequently featured in morning skincare routines.
- Helps with puffiness, redness, and headaches.
- Simple, affordable, and effective.
Marketing Tips
- Partner with skincare influencers.
- Run TikTok giveaways featuring ice rollers.
- Market as a stress-relief product.
7. Wireless Lavalier Microphone
A must-have for TikTok content creators, podcasters, and vloggers.
Why It’s Popular
- Improves sound quality for mobile content creation.
- Easy clip-on design and wireless connectivity.
- Affordable compared to professional microphones.
Marketing Tips
- Target TikTok creators, vloggers, and educators.
- Create comparison videos showing sound quality improvements.
- Offer bundled deals with a phone stand or ring light.
8. Heatless Curling Rods
A viral beauty tool that helps create curls without heat damage.
Why It’s Popular
- Part of the heatless curls trend on TikTok.
- Easy to use overnight for effortless styling.
- Works on all hair types.
Marketing Tips
- Collaborate with hair influencers.
- Show before-and-after transformations in videos.
- Sell as a bundle with hair clips and satin scrunchies.
9. Pet Hair Remover Roller
A pet owner’s essential tool for removing fur from furniture and clothing.
Why It’s Popular
- Reusable and eco-friendly (no sticky paper required).
- Highly effective on couches, carpets, and clothes.
- Popular among TikTok pet lovers.
Marketing Tips
- Feature TikTok pet influencers using the product.
- Show side-by-side before-and-after cleaning results.
- Run ads targeting pet owners.
10. Glow-in-the-Dark Galaxy Projector
A favorite among TikTok users for creating aesthetic room setups.
Why It’s Popular
- Projects galaxy-like lighting on ceilings.
- Great for relaxation and sleep aid.
- Often featured in aesthetic room tour videos.
Marketing Tips
- Partner with influencers to create room makeover videos.
- Offer discounts for bulk purchases.
- Run ads targeting night owls and gamers.
11. Fidget Rings
A stylish and functional accessory that helps with stress relief.
Why It’s Popular
- Discreet and fashionable compared to traditional fidget toys.
- Helps with anxiety and ADHD.
- Trending among students and young adults.
Marketing Tips
- Promote as a self-care product.
- Offer bundle deals (e.g., “Buy 2, Get 1 Free”).
- Use TikTok close-up videos to showcase spinning features.
12. Magnetic Lashes
A game-changing beauty product for easy false lash application.
Why It’s Popular
- No messy glue required.
- Saves time and effort.
- Works for both daily wear and special occasions.
Marketing Tips
- Feature side-by-side comparisons of magnetic vs. traditional lashes.
- Offer bundles with eyeliner.
- Use TikTok “reaction videos” to show first-time users testing them.
13. Portable Neck Fan
A trending personal cooling device, perfect for summer.
Why It’s Popular
- Hands-free design for convenience.
- Rechargeable and lightweight.
- Popular among outdoor enthusiasts, gym-goers, and commuters.
Marketing Tips
- Market as a must-have summer gadget.
- Target audiences in hot climates.
- Bundle with UV protection hats.
14. Digital Alarm Clock with LED Display
A minimalist and aesthetic clock that has gained traction on TikTok.
Why It’s Popular
- Sleek design fits modern room decor.
- Multi-functional with temperature, date, and brightness settings.
- Frequently featured in aesthetic desk setup videos.
Marketing Tips
- Target students and work-from-home professionals.
- Promote in “room decor transformation” TikToks.
- Offer a discount for buying two (one for home, one for office).
15. Automatic Soap Dispenser
A must-have hygiene product that became popular post-pandemic.
Why It’s Popular
- Touchless operation for better hygiene.
- Works with foaming and liquid soaps.
- Aesthetic and modern design.
Marketing Tips
- Target families, restaurants, and offices.
- Show how it prevents cross-contamination.
- Offer bulk discounts for multiple purchases.
Conclusion
TikTok’s influence on consumer behavior continues to grow, making it an essential platform for discovering and selling trending products. By leveraging TikTok trends effectively, dropshippers can boost their sales and scale their businesses. Implementing strategies like influencer marketing, TikTok ads, and optimized product listings can make all the difference in converting viral content into profitable opportunities.
Whether you’re new to dropshipping or an experienced seller, keeping up with TikTok trends will ensure you stay ahead in the competitive e-commerce landscape.
This articles is written by : Nermeen Nabil Khear Abdelmalak
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