When we met Sterling Anderson in 2024, he was the chief product officer of Aurora, the self-driving startup he cofounded in 2016 after several years at Tesla. Just over a year ago, though, Anderson decamped from the startup world for something a little more established, taking over as chief product officer at General Motors, the nation’s largest automaker. Since then, he’s had a good view of how GM is entering what he calls the third epoch of engineering and design.
“There was a time when humans looked at birds and were like, ‘OK, those wings seem to work pretty well. Let’s go and design something that looks like them.'” Anderson said, describing the first age of engineering. “And they just kind of iterated their way to something that was marginally feasible.”
The first few hundred years of inventing “was this era of highly empirical iterative design development and engineering,” he said. “And by that I mean humans largely started with what we know or had seen, built prototypes of something that kind of looked like it and maybe tweaked some things, hoping to make it perform better, tested it, iterated, and kind of went through this slow guess-and-check process until we got to something that marginally worked.”
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This articles is written by : Nermeen Nabil Khear Abdelmalak
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