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Bumble is in advanced talks to go private in a deal worth about $1 billion, Reuters reported on Monday, October 12, 2026. Ithaca Holdings is the prospective buyer. The talks come as Bumble tries to win back users with AI. Neither company has confirmed a deal. Both declined to comment. Still, Bumble shares surged roughly 50% to $3.80 that Monday, their biggest one-day percentage gain on record. A $1 billion price tag for a $14 billion debut Founded by Whitney Wolfe Herd in 2014, Bumble went public in 2021 at a valuation of about $14 billion. Five years later, the proposed price tells a very different story. Paolo Pescatore, an analyst for PP Foresight, said the potential agreement is proof of Bumble’s difficulties, adding that: Going private looks less like a strategic masterstroke and more like an admission that Bumble’s current strategy is failing. The numbers a buyer would inherit Bumble’s Q2 results indicate the reasons for the investors’ concerns. Its revenue declined by 15.2% year-over-year to $210.5 million. The number of paying users also dropped by 16.4% to 3.2 million. Bumble reported a net loss of $127.9 million of which $169.3 million were impairment charges, even though the adjusted EBITDA represented $72.9 million. The slide started earlier. In 2025, the company registered a near 10% drop in revenue that amounted to approximately $966 million, while its paying user base declined by more than 11% to approximately 3.7 million. Bumble Revenue and Paying Users Decline in 2025 and Q2 2026 Industry fatigue, or a Bumble problem Bumble’s competitor, Match Group, appears to be doing better as revenue fell only 1% to $853 million in the second quarter. Meanwhile, net income increased by 36% to $171 million. Tinder also showed signs of improvement. Daily active users dropped by only 4% year-on-year, which was the smallest decline in the last 10 quarters. Hinge’s revenue has increased by 22%. Match aims to bring Hinge’s annual revenue to $1 billion by 2027. Dating-app fatigue remains a challenge. But Match’s results suggest Bumble’s issues range beyond just the users getting bored with swiping. Bumble vs Match Group Q2 2026: Revenue, Profit and User Trends Can AI pull users back, or push them away Bumble hopes its AI-led Bumble 2.0 can change that. The redesign brings richer, chapter-style profiles and the possibility of swipe-free dating. Its March unveiling helped send shares up more than 40%. Wolfe Herd had earlier floated AI dating concierges, as Cryptopolitan reported. Whether users want that help is less clear. A peer-reviewed study suggests confidence in algorithms can encourage AI dating adoption. Yet an SSRN working paper reported 54% fewer usage minutes and 62% fewer app openings among the AI adopters studied. Those findings do not represent all daters. At the same time, less expensive AI will make companion chatbots more attractive than dating apps. However, the use of these chatbots raises privacy and security issues, as noted by the Congressional Research Service. The opportunity remains substantial: Grand View Research estimates a $10.7 billion global dating-app market in 2026, reaching $17.9 billion by 2033. The challenge is converting AI features into users who stay, pay, and trust the platform Micah Abiodun | usagoldmines.com
October 13, 2026

The WoW: Forever team says it learned a lot from Classic: Season of Discovery, including managing the in-game economy and RMT — but Blizzard will be ‘more careful and cautious’ with class changes as it ‘knew we were going too far’ Demi Williams | usagoldmines.com

  • Blizzard Entertainment says it learned plenty of lessons from World of Warcraft Classic: Season of Discovery
  • It acknowledged that “we were going too far” with class changes in Season of Discovery and “Forever will be a lot more careful and cautious with slower class changes”
  • The studio also learned “what levers we could create to help us manage the in-game economy” in Forever

Blizzard Entertainment has learned a lot from World of Warcraft Classic: Season of Discovery, but it’s taking care not to overindulge in class experimentation for World of Warcraft: Forever.

In the same lengthy interview with TechRadar Gaming, where Blizzard confirmed it doesn’t plan to modernize Forever‘s classes, as it wants to preserve the Classic experience, the team shared what it learned from Season of Discovery, a seasonal release for Classic that reimagines progression systems, adds new abilities, unconventional class roles, and redesigned instances, and how it will apply those lessons to Forever.

The team said that it had fun exploring class changes, but admitted it went “too far” and is taking steps to be more considerate with how it applies updates in Forever.

“We pushed every class to the limit and explored every power fantasy on every class,” Blizzard said. “But we knew we were going too far. It’s like eating all your Halloween candy on October 31. It’s fun and amazing, but afterward you are sick to your stomach.

“Forever will be a lot more careful and cautious with slower class changes.”

Another lesson it learned from Season of Discovery was “what levers we could create to help us manage the in-game economy,” something that sometimes suffers from botting and real-money trading (RMT).

It told us that it’s actively working to combat RMT in Forever and has already devised penalties that, depending on the terms of service infraction, could result in permanent bans.

Blizzard continued, saying, “We built several systems both under the hood and player-facing that allowed us to control the inflow and outflow of key resources, which led to a much healthier economy, with much less problematic behavior such as RMT.”

RMT has always been a huge issue in WoW, whether it’s retail or Classic, and Blizzard confirmed it has “a number of new systems in place” to support detection.

“It’s a cat and mouse game, so talking too much about our plans here could tip our hand,” it said. “Suffice to say, we are watching very closely, and engaging in RMT is not worth putting your account at risk.”

Blizzard has also addressed WoW: Forever‘s controversial Skyborne race and explained why the Elf race is available to both Alliance and Horde. It’s also shared why Summoning Stones won’t be in the upcoming game.

​ 

This articles is written by : Nermeen Nabil Khear Abdelmalak

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Bumble is in advanced talks to go private in a deal worth about $1 billion, Reuters reported on Monday, October 12, 2026. Ithaca Holdings is the prospective buyer. The talks come as Bumble tries to win back users with AI. Neither company has confirmed a deal. Both declined to comment. Still, Bumble shares surged roughly 50% to $3.80 that Monday, their biggest one-day percentage gain on record. A $1 billion price tag for a $14 billion debut Founded by Whitney Wolfe Herd in 2014, Bumble went public in 2021 at a valuation of about $14 billion. Five years later, the proposed price tells a very different story. Paolo Pescatore, an analyst for PP Foresight, said the potential agreement is proof of Bumble’s difficulties, adding that: Going private looks less like a strategic masterstroke and more like an admission that Bumble’s current strategy is failing. The numbers a buyer would inherit Bumble’s Q2 results indicate the reasons for the investors’ concerns. Its revenue declined by 15.2% year-over-year to $210.5 million. The number of paying users also dropped by 16.4% to 3.2 million. Bumble reported a net loss of $127.9 million of which $169.3 million were impairment charges, even though the adjusted EBITDA represented $72.9 million. The slide started earlier. In 2025, the company registered a near 10% drop in revenue that amounted to approximately $966 million, while its paying user base declined by more than 11% to approximately 3.7 million. Bumble Revenue and Paying Users Decline in 2025 and Q2 2026 Industry fatigue, or a Bumble problem Bumble’s competitor, Match Group, appears to be doing better as revenue fell only 1% to $853 million in the second quarter. Meanwhile, net income increased by 36% to $171 million. Tinder also showed signs of improvement. Daily active users dropped by only 4% year-on-year, which was the smallest decline in the last 10 quarters. Hinge’s revenue has increased by 22%. Match aims to bring Hinge’s annual revenue to $1 billion by 2027. Dating-app fatigue remains a challenge. But Match’s results suggest Bumble’s issues range beyond just the users getting bored with swiping. Bumble vs Match Group Q2 2026: Revenue, Profit and User Trends Can AI pull users back, or push them away Bumble hopes its AI-led Bumble 2.0 can change that. The redesign brings richer, chapter-style profiles and the possibility of swipe-free dating. Its March unveiling helped send shares up more than 40%. Wolfe Herd had earlier floated AI dating concierges, as Cryptopolitan reported. Whether users want that help is less clear. A peer-reviewed study suggests confidence in algorithms can encourage AI dating adoption. Yet an SSRN working paper reported 54% fewer usage minutes and 62% fewer app openings among the AI adopters studied. Those findings do not represent all daters. At the same time, less expensive AI will make companion chatbots more attractive than dating apps. However, the use of these chatbots raises privacy and security issues, as noted by the Congressional Research Service. The opportunity remains substantial: Grand View Research estimates a $10.7 billion global dating-app market in 2026, reaching $17.9 billion by 2033. The challenge is converting AI features into users who stay, pay, and trust the platform Micah Abiodun | usagoldmines.com